• Jun 15, 2011
With reports constantly pouring in suggesting that some dealerships continue to mark up prices on the Chevrolet Volt, it's no surprise that a New Hampshire resident and potential Volt buyer stumbled upon one of Chevy's plug-ins with a price tag of $48,995. This particular New Hampshire man went down to test drive a Volt at the nearest dealership that had one in stock, which meant venturing all the way to Connecticut.
Upon arrival, the potential plug-in vehicle buyer was shocked to see that the Volt's window sticker included a $4,300 "market availability adjustment," which he likened to the dealership basically saying, "We're overcharging because we can." The salesman, in an attempt to justify the markup, claimed the dealership had previously had an intense bidding war among several potential buyers and sold a Volt for nearly $49,000. The dealership proceeded to tell the New Hampshire resident that it'll have another Volt on the lot "around the end of the summer." Wanna bet that Volt will have some sort of "market availability adjustment" too? Hat tip to Tom!

[Source: Google Docs]


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  • 38 Comments
      Mr. Sunshine
      • 3 Years Ago
      That's nothing. My dealer tried to sell me a 3rd generation Prius when it first came out at a $7,500 markup. A year later I looked at a Fiesta hatchback as an extra car for my household and they tried to sell it to me for a $3,500 markup (which a lot considering how much cheaper the Fiesta is compared to the Volt). However, I'm a bit more sympathetic to Ford dealership because they really wanted to keep that car as a demo unit and they quickly offered as a really good deal on a Ford Fusion Hybrid for the same price or told me to just wait a month for more stock. The Toyota dealership really didn't have an excuse. They received a shipment of at least 5 Prii the day I test drove the car. With the Volt, I think it's a tough call. It's such a new product that GM should encourage dealers to just get it off the lot the second someone offers asking price. I have yet to see one on the street even though I live in an demo area that is very pro-Volt. I'm keen to notice these things. I have noticed that it seems like everybody and their mother has a new Lexus CT Hybrid and I even seen two Leafs. Where are these Volts? AT THE DEALER WAITING FOR HIGH PROFITEERING. Regardless, dealers suck.
        DrEvil
        • 3 Years Ago
        @Mr. Sunshine
        Mr. Sunshine, it depends on where you live. I have been seeing quite a few Volts in my neck of the woods, northern NJ. The Volt is still only on sale in 5 test markets. I see them at Home Depot, Costco, Whole Foods etc.
        Rotation
        • 3 Years Ago
        @Mr. Sunshine
        GM does encourage dealers to sell them at MSRP. The dealers don't always do so though.
      MarcCBR
      • 3 Years Ago
      I wouldn't buy it and because of their greediness I wouldn't purchase one in the future when there begging people to buy them. I like Nissan's way of selling EVs the customer has the power, I will be purchasing one of them and will consider other Nissan's in the future. You take care of your customers and they will come back.
        Rotation
        • 3 Years Ago
        @MarcCBR
        By law in most states the dealership still owns the Leaf after it is delivered. If they want to jerk the customer around, they can.
        Paul Stoller
        • 3 Years Ago
        @MarcCBR
        I would just wait to buy one in 2012 when they roll out to all 50 states and they are producing x6 as many. And I wouldn't go to that dealer, GM doesn't have direct control over what it's dealerships do or don't do.
      • 3 Years Ago
      Early adopters, God bless 'em. It's a question of priorities. Why should I plunk down $50 large just to have a "pluggable hybrid", when I could get a Cadillac or a well-spec'd out Suburban for the same sum? Or, if you're serious about screaming back at consumerism, '80s-vintage Mercedes 300Ds are available for less than $4K, with the veg oil conversion kits running about $2K. The OM617 Mercedes turbodiesel is a million-mile motor. I plan on driving mine until the wheels fall off.
      Hyns
      • 3 Years Ago
      this thing me sick, want to call it Chevy trash that is not a dealership, it is a SLAUGHTERHOUSE!!!
      z28ssx
      • 3 Years Ago
      There are lots of Upstate NY dealers that have them on their lots and they will sell you them for sticker price.
        Stacey
        • 3 Years Ago
        @z28ssx
        Can you provide a bit more information on this? Since this story takes place in CT, I'm sure a lot of New England buyers would be very interested to know where these dealers are that have Volts on their lot for sale at sticker.
      John R
      • 3 Years Ago
      "market availability adjustment" LOL. That's capitalism at work. High demand, low volume = we'll charge as high a price as you're willing to pay if we can get away with it.
      BipDBo
      • 3 Years Ago
      If this were any other vehicle, I would say, "Good for them." This vehicle, however, is recieving a $7500 subsidy on the basis that it is needed for this new technology to be marketable. This is a slap in the face to tax payers, especially when people are still upset with GM about the bailouts. People will generalize this to GM as a whole, so GM needs to put a stop to this now.
      diffrunt
      • 3 Years Ago
      When the Jetta TDI was new , I drove 60 miles to sample. It was marked up exactly the same amt as this one. Didn't buy it.
      • 3 Years Ago
      Instead of a Market Availability Adjustment, why not spray some scotch guard on the seats and call it a Consumer Protection Plan?
      @bobbleheadguru
      • 3 Years Ago
      I believe that you can order out of state at MSRP. I ordered one from Bill Crispin Chevy (Saline MI) at MSRP. I did so about 10 days ago. I already have an order number. I expect it will be made by about October. ZIV: I expect to pay about the same amount for it as my 2008 Impala on a lease. The key is to get the lease (not buy) and make sure you factor in fuel saving in the analysis. Here are the details if you are interested: http://bobbleheadguru.com Also, there is no functional difference between the way Nissan dealers work and Chevy dealers work. Dealers of either brand are both free to set their own prices, even if they are above MSRP.
        lne937s
        • 3 Years Ago
        @@bobbleheadguru
        On your last point, there is a big difference. On the LEAF, your order directly from Nissan, then pick a dealer for delivery. If the dealer tries to charge more, they do not get a car delivered to their lot. This leads dealers to offer a price lower than their competition to get the allocation. For GM, the cars are allocated to dealers and you are buying from dealer allocations. The dealer will then try to maximize the profit from their limited allocation. They do not get a bigger allocation for offering a lower price. So Nissan= consumer allocation with dealers competing for deliveries. GM= dealer allocation with consumers competing for limited supply. This leads to most LEAF buyers getting cars below MSRP and many Volt buyers paying more than MSRP.
      Rotation
      • 3 Years Ago
      Yes, it is an attempt to charge what the market will bear. The solution is to negotiate it away or walk away. He has done this. Problem resolved.
      Anonymous
      • 3 Years Ago
      basically a $50,000 piece of junk. It's not even a full electric using the petrol engine only for battery charging like it was said to have in the first place (which would make it superior to the other hybrids currently on the market in terms of how the hybrid powertrain worked) You'd be better off with a maxed out Toyota Prius for the price. Sure the Prius and Civic Hybrid/Insight are a dime a dozen by comparison, but if you really want 'different' try the Kia/Hyundai hybrid offerings instead, and save a good bit of money in the process by comparison.
        Spiffster
        • 3 Years Ago
        @Anonymous
        Yes, damn GM for using the petrol engine in a manner that provided improved efficiency. And damn the industry semantics...
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