Mini E – Click above for high-res image gallery

While the battery-powered Mini E certainly has some limitations – like two seats instead of four and a real-world driving range that's well below 100 miles – it seems that the vast majority of Mini E drivers have adapted to the vehicle's shortcomings and are extremely pleased with their electrified rides.

In conjunction with BMW, the University of California, Davis Plug-in Hybrid and Electric Vehicle Research Center compiled testimony from a subset of "more than 40" of the 450-odd drivers who took possession of their Mini Es back in June of 2009.

Among other things, the year-long survey revealed the following:
  • All of the respondents agreed that electric vehicles are fun to drive and practical for daily use
  • Respondents claims that the Mini E met 90 percent of their daily driving needs
  • 71 percent of respondents drove less than 40 miles a day; 95 percent drove less than 80 miles a day
  • 88 percent of respondents showed a strong interest in buying a plug-in vehicle within the next five years
  • By the end of the lease period, Mini E drivers overwhelmingly thought that the electricity used for charging their vehicle should come from renewable energy sources.
More importantly and perhaps a deal breaker for some, several of the Mini E lessees "adapted their driving around the capabilities of the vehicle." For example, the reduced range due to running the heater or A/C led some drivers to make do without those comforts. Would you be willing to make such sacrifices?
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UC Davis Study Highlights Results of all Electric MINI E Field Trial

MINI E meets 90 percent of participants' daily driving needs


Davis, CA – June 13, 2011... The University of California, Davis and the BMW Group today released the largest publicly available study of electric-car users ever conducted – including over 120 families who drove the fully electric MINI E automobile more than 1 million miles in California, New York and New Jersey from June 2009 to June 2010. The report shows that the participants found the cars to be fun yet practical, easy to drive and recharge, and many said they would buy an electric car in the next five years, according to UC Davis researchers.

As battery electric vehicles (BEVs) enter the commercial marketplace for the first time, the results of this year-long study by the UC Davis Plug-in Hybrid & Electric Vehicle Research Center provide valuable insight into new ways that consumers value BEVs.

Through online and telephone surveys of the participating households, and diaries and in-person interviews with a subset of more than 40 households, the UC Davis MINI E research team examined user behavior, infrastructure use, costs, environmental benefits, and other aspects of electric driving.

Among the key findings of the study are the following:

100% of respondents said BEVs are fun to drive and practical for daily use
Respondents said the MINI E met 90% of their daily driving needs
71 drove fewer than 80
99% of respondents said home charging was easy to use
71 said they are less likely.
88% of respondents said they are interested in buying a BEV or plug-in hybrid electric vehicle in the next five years
By the end of the lease period, MINI E drivers overwhelmingly thought that the electricity for charging their BEV should come from renewable resources such as solar, wind and hydropower, and were strongly opposed to using coal to generate electricity for their vehicles.

The UC Davis study is part of a whole set of studies being conducted by the BMW Group on electric vehicles, which includes research in China, Germany and the U.K.

Compelling combination of "clean and fun"
UC Davis Plug-in Hybrid & Electric Vehicle Research Center director Tom Turrentine said the study highlights three new and potentially significant ways that drivers value BEVs. First, the MINI E meets drivers' desire for a vehicle that is both environmentally friendly and fun to drive. Drivers loved the vehicle's quick acceleration and quiet operation.

"What we heard over and over again in our interviews is how fun it was to drive. That's in part because it's a MINI and in part because of the feel of electric drive," Turrentine said.

Second, drivers find value in using electricity as a fuel and in mastering their individual energy use through efficient driving behaviors. "The combination of limited onboard energy and extreme efficiency make BEVs the premier appliance for people to experience energy use," says Turrentine. Additionally, the drivers learned to appreciate the car's powerful regenerative braking function, which returns energy to the battery and allowed them to drive using a single pedal for acceleration and braking.

Third, drivers like to develop their clean driving territory. "Drivers start talking about the MINI E as a special way to explore their region. They of course can go anywhere in their gas car, but they like to talk about where they can go in their MINI E," Turrentine says.

"Range anxiety" not a big issue for experienced MINI E drivers
While range is often held up as a limitation of BEVs, the MINI E's range of around 100 miles was acceptable to most drivers most of the time. "We found that households adapted their driving around the capabilities of the vehicle and even explored ways to maximize the use of the MINI E," said Turrentine.

By studying the MINI E drivers' usage patterns and need for range, researchers were able to determine that strategic placement of charging stations could allow drivers to reach most of their desired destinations using a BEV that has a range of 90 to 100 miles. Most charging occurred at home, at night, and 99% of respondents said home charging was easy to use.

BMW Group prepares 2nd phase of its EV strategy with BMW ActiveE
"The MINI E studies are extremely valuable for us as they show that electric cars are already today offering an attractive mobility solution to a broader spectrum of customers. While reducing the tail pipe emissions to zero, the MINI E provides the fun that users expect when driving our products. The results of the UC Davis study have a direct impact on the development of all BMW Group electric vehicles to come," says Ulrich Kranz, head of project i, BMW Group. "BMW Group now is developing the next generation of full electric cars, with the BMW ActiveE test fleet coming into the market in 2011 and the series production BMW i3 following in 2013."

The all-electric BMW ActiveE will be available in select US markets beginning in late 2011, for a two-year lease at $499/month, with a $2,250 down payment. Details can be found at www.BMWUSA.com/ActiveE. Join the growing conversation about the future of mobility at www.BMWActivetheFuture.com.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 138 BMW motorcycle retailers, 105 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at: www.bmwgroupna.com.


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    • 1 Second Ago
  • 19 Comments
      • 3 Years Ago
      [blocked]
      jbm0866
      • 3 Years Ago
      Those of you who say you can do without a/c or heat obviously don't live in the south/southwest during the summer or one of the northern states in winter. Of course if I lived in some sort of utopian paradise where the temp never strayed more than 10 degrees above or below the norm...I could do without those things as well.
      rmkensington
      • 3 Years Ago
      Adapting to an electric means you will likely have a gas car when you actually want to go on longer trips or use the air conditioning and wipers at the same time.
      P
      • 3 Years Ago
      Little-known feature on EVs: Almost all will be equipped with seat heaters standard. These are WAY more efficient than using the heater.
      Patrick Johnson
      • 3 Years Ago
      I have to say that while the electric vehicle thing is cool -- I would love to have one -- that for me it will never replace the sound and power of a V8 under the hood. Maybe if I bought one of these I would have to invest in a deck of playing cards to put in the spokes of the wheels, like on my bike when I was 12.
      Peder Norby
      • 3 Years Ago
      Patrick Johnson, Wiat until you get in an electric car and rev it up to 12,000 rpm. As a Mini-E driver with 30k on the odo I can assue you that these cars are a blast to drive. Before this car, the sweet note for me was the whine of a twin turboRX7 that I owned in the 90s. The Mini-E is the best car I have driven in 32 years The electrics have their own sound both accel and decel ands its just as cool as a V8, My two year reveiw on the car is here. http://electricmini.blogspot.com/2011/06/mini-e-183-2-years-30000-miles.html Cheers Peder
        oRenj9
        • 3 Years Ago
        @Peder Norby
        Thanks for that post, it was very nice to see the opinions of the real people who are using these to drive their lives.
      Jeremy Pennini
      • 3 Years Ago
      Absolutely, I would make sacrifices (to comfort) to save battery range.
      ottoingineer
      • 3 Years Ago
      Adapting to a vehicle is nothing new. If, as in our household, one car is quick and another slow, I have to adjust my timing of entering the flow of traffic depending upon what I am driving. Likewise brakes, tires, steering, etc. I live in the South, it gets hot and humid, I have driven (in the summer) without AC and it is fine. Same also in El Paso, TX (summer temps quite a bit over 100 there). Yes - I made a few changes, like not putting on a clean shirt and tie for the drive over, but putting it on once I arrived, but that is minor and not stressful. Electric really does make lots of sense for lots of people and lots of reasons. The fun to drive factor of full torque at "zero" is just part of it! The more options we have, the better.
      C36
      • 3 Years Ago
      damn yes i can live with no AC. on top of that lets remove the rear seat, radio and carpeting. ahhh what the hell while we at it lets cut the floor out all together so when i run out of juice and can flintstone my ass home. damn 850 per month seems like bargain and leaves some room for callus removal treatments unless of course all my amenities like supermarket, school, job conveniently move into my building before the lease is over. yippeefukinyay
      ReTired
      • 3 Years Ago
      Pennsylvania requires (per vehicle code), a heater/defroster to maintain visibility in cold/damp weather. Humidity from the passengers condenses/freezes on the inside and precipitation does the same on the exterior, sometimes requiring substantial energy to melt and remove (wipers)...this is not optional power usage, as A/C may be considered. Also, lots of folks around here drive over 40 miles (one way) to work, sport/entertainment/social events...let alone an occasional impromptu "Road Trip"...in 90+ degree or sub-zero weather...not everyone gets by with TWO seasons. : }
      BG
      • 3 Years Ago
      The reason many folks say they won't sacrifice heaters, AC, power steering, etc., in their car is because they lived in an era when gasoline was cheap. If they need to consider range in an electric car, they can adapt.
      tantareanujellob
      • 3 Years Ago
      Another nail in the coffin of the TDI
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