It looks like Cadillac isn't the only American luxury automaker throwing the hammer and nails at its showrooms. According to Automotive News, stand-alone Lincoln dealers located in urban areas are expected to spend at least $1 million in showroom renovations over the next two years.

Executives at Ford expect even more from those dealers who sell both Ford and Lincoln products. Those lots will be required to spend around $1.9 million over the same span of time. Ford CEO Alan Mulally made the announcement at a meeting with over 120 dealers from around the country.

What happens if the renovations aren't completed? Automotive News, sourcing dealers who were at the meeting, says that Ford will seek to reacquire noncompliant dealers' franchise licenses for compensation.

The move is part of an overall plan to jump start Lincoln sales from 86,000 units currently to 162,00 units by 2015. The renovations are expected to begin by the end of this year and wrap up by 2013, just in time for the launch of a redesigned MKZ sedan and a new crossover built on the bones of the Ford Focus.


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  • 57 Comments
      marco
      • 3 Years Ago
      Lincoln NEEDS a rwd car. Nothing too over the top, but one with sheet metal that can make the brand stand out in a desirable way. Maybe a compact sport sedan based on the next gen mustang to compete with the upcomming Cadillac ATS and BMW 3-series. The current corporate face is okay, but I know Ford has the potential to make Lincoln the best of the best. But honestly any vehicle that can get Lincoln back on people's shopping list in the luxury segment will do.
      Mike K
      • 3 Years Ago
      Hey Ford, how about bringing back the Mark series coupes. You have a brand new RWD Powertrain in the 5.0 and the 6spd auto. Time for a Mark IX!!
      jbm0866
      • 3 Years Ago
      Lincoln dealers should require Ford to do what GM has only recently begun doing...offer distinctly different looking bodies on cars that share platforms. Putting lincoln badges on a Ford Edge doesn't fool anyone....look at the Chevy Equinox/GMC Terrain and Cadillac SRX which all share the same basic platform yet are each unique in their looks...and in the case of the Caddy suspension tuning. (yes I'm aware the SRX has a slightly different Theta platform)
      tenspeeder
      • 3 Years Ago
      If I was a Lincoln dealer, i would want to see a full copy of their short-term and long-term business plans along with preproduction vehicle designs and mockups before handing over $1M+ and committing myself to that additional debt. I wonder how many current Lincoln buyers are previous Lincoln buyers who just traded in their old car because they received a good deal vs being a conquest buyer. I never see any Lexus, Caddy etc for sale in their used car lot
      Paul P.
      • 3 Years Ago
      Renovating the dealerships will certainly help. Next thing I would do is find a new naming scheme for their vehicles. The average person doesn't know which MK model is which. Finally, I'd a halo vehicle or two to the line up, like a big RWD sedan or something Mustang based. Right now it seems like Lincoln is trying to be the next Lexus. However, I think Buick is doing a better job of that than Lincoln is.
      brgtlm
      • 3 Years Ago
      As others said, a way to weed weak dealers out, but ultimately Ford better start providing better product to fill the dealerships that decide to renovate their showrooms. The product line is pretty underwhelming.
      EnzoHonda
      • 3 Years Ago
      I hope that Focus-based MKZ crossover is nothing like the Focus in any way. People already have issues spending nearly $30,000 on a kitted-out Focus, adding a few grand and a Lincoln badge isn't going to help matters. The problem is that Fords don't suck right now, so there's no urge to buy an upmarket one.
        D.j. McMenus
        • 3 Years Ago
        @EnzoHonda
        MKZ is based upon the Fusion, not the Focus . . . having driven both of them, there are some differences, but you are absolutely right in that nobody should be dumb enough to buy the Lincoln when the Ford is the same thing and just as good.
        K Gav
        • 3 Years Ago
        @EnzoHonda
        "The problem is that Fords don't suck right now, so there's no urge to buy an upmarket one." That's true for any company that has a mainstream and an upscale brand. Nobody really makes bad cars any more. And there are very few $30K Focuses out there. Nobody needs or has to get every single available option.
      Making11s
      • 3 Years Ago
      How about a Lincoln based on the next gen Mustang? They could differentiate by having it be an EcoBoost only AWD model with different skin. Heck, they could even make a 3-Series fighting sedan version. I know I'm just dreaming, but wouldn't it be nice to have an exciting Lincoln?
      Paul P.
      • 3 Years Ago
      Renovating the dealerships will certainly help. Next thing I would do is find a new naming scheme for their vehicles. The average person doesn't know which MK model is which. Finally, I'd a halo vehicle or two to the line up, like a big RWD sedan or something Mustang based. Right now it seems like Lincoln is trying to be the next Lexus. However, I think Buick is doing a better job of that than Lincoln is.
        PiCASSO
        • 3 Years Ago
        @Paul P.
        Agreed... I hate their MKx naming business. I remember when the Zephyr concept came out, followed by the production car. Name alone was cool... even though the car was less than desired. Please bring back the Zephyr name... Continental... and even Town Car (once this old platform is replaced).
      GoFaster58
      • 3 Years Ago
      Ford better have some exceptional product coming to justify their dealers spending $1m on their dealerships. I don't care how fancy you make the show room, without product you have nothing. While I personally like the waterfall grilles and like several of the current Lincolns they need a new crop and need to hit it out of the ballpark.
      Diggz
      • 3 Years Ago
      i cant wait til Lincoln reveal its new products so non read'n idiots can shut up about "rebadged" Fords..
      CruzControl
      • 3 Years Ago
      LINCOLN...Its time to put up, or SHUT UP! I'm sick of hearing what LINCOLN is "about" to do. Bring out a concept, and let's get this show on the road. I know FORD can turn LINCOLN around. They have the talent, money, and technology to become tier 1 status again. Compete with AUDi... awd with ecoboost technology, beautiful sheet metal, and you have a winner. We need a true LUXURY competitor!
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