On Thursday, Honda told its U.S. dealers that it's okay to resume ordering the Fit and Insight. According to Automotive News (sub. req.) the Japanese automaker is racing to pump out the pair of fuel-sipping vehicles, supplies of which were disrupted by the earthquake in Japan.
Declaring that Honda has "turned the corner," the automaker's executive vice-president of sales, John Mendel, wants dealers to aggressively advertise and push sales of the subcompact Fit and hybrid Insight. In a memo distributed to Honda dealers and obtained by AN, Mendel wrote:
In the wake of the March 11 quake in Japan, Honda halted Fit and Insight orders.Honda's manufacturing operations in Japan are returning to nearly normalized levels by the end of summer. This means our next allocation will include the fuel efficient Fit and Insight. This represents a major improvement from the recovery timetable we provided you last month.