• Jun 10th 2011 at 6:01PM
  • 47
  • New Cadillac Dealership showroom

  • New Cadillac Dealership interior

  • New Cadillac Dealership exterior

  • New Cadillac Dealership waiting area

  • New Cadillac Dealership coffee bar

  • New Cadillac Dealership floor

  • New Cadillac Dealership wall art

New Cadillac Dealership showroom - Click above for high-res image gallery

General Motors has unveiled the new look for the company's Cadillac dealerships. The luxury arm's designers partnered up with Gensler architects to create a new showroom design. Extensive use of high-quality materials like English oak, matte porcelain tile, limestone tile, brushed stainless steel accents and plenty of high-quality lighting are all part of the mix.

According to GM, over 200 Cadillac dealerships have committed to the upgrades. In addition to the new materials, each showroom will boast custom art and designer furniture, including an array of photography designed to highlight the company's design philosophy and Knoll Barcelona lounge chairs. Expect to find a fully-functional coffee bar on your next visit to a Caddy dealer, too.

Dealer staff are also getting a bit of a revamp in the form of customer service training from the Ritz-Carlton hotel gurus. So far, Suburban Cadillac of Ann Arbor is the first dealer to finish up the revamp, though more should complete their renovations soon. Hit the jump for a look at the full press release.

Show full PR text
Cadillac Unveils New Luxury Design for Dealerships

New look part of brand's effort to improve customer service


More than 200 dealers committed to makeovers in next two years
Showroom features artwork highlighting Cadillac design renaissance
Suburban Cadillac in Ann Arbor, Mich., first to complete new look

DETROIT – Cadillac is rolling out a new, modern design for its dealerships as part of the brand's "Defining Moments" customer service initiative.

Designed by Gensler architects and Cadillac designers, the new showroom layout features open, well-lit displays allowing customers to interact with the cars and dealership staff, and relax in a customer lounge with a coffee bar with custom-designed art and designer furniture. The design includes contemporary architecture and premium materials, such as English Oak, matte porcelain tile and brushed stainless steel accents.

In select markets, the redesigned dealerships will be stand-alone Cadillac dealers. Multi-brand dealerships will feature dedicated covered service drives.

"The new facility design and furnishings provide a great stage for our exciting new automobiles," said Kurt McNeil, vice president of Cadillac Sales and Service, "but our main goal is to create a highly positive first impression that creates that defining moment in our customers' minds that we will exceed their expectations before, during and after the sale."

Suburban Cadillac of Ann Arbor is the first Cadillac dealer to complete the facility makeover. More than 200 Cadillac dealers across the United States have committed to completing a similar image upgrade within the next two years.

The new facility image is part of a concerted effort by Cadillac and its dealers to make Cadillac the top luxury brand in customer service. For the second straight year, Cadillac and its dealers are partnering with luxury hotelier Ritz-Carlton on a series of customer-service training programs for sales and service personnel.

The new showroom gives Suburban Cadillac an advantage over the competing luxury dealers in the area, said Mike Mosser, Suburban Cadillac general manager.

"If you want to compete in the luxury market, you have to create the right environment for customers," Mosser said. "The new showroom greets potential buyers with a look and feel that puts us at the top of class in the luxury market."

Some details for the new showroom include:

Limestone tile and aluminum storefront glazing
Photography highlighting elements in Cadillac's Art & Science design philosophy
Stainless steel and brushed aluminum finishes
Precise, theatrical lighting to highlight the vehicles
English Oak walls, matte porcelain tile floors
Rich, ultra-dark textured leather chairs and Knoll Barcelona® lounge chairs
Polished chrome tables and lamps

The new showroom comes as Cadillac strengthens its position in the luxury market. Cadillac launched a dramatically redesigned SRX crossover for the 2010 model year that now ranks second in its segment.

Cadillac also added the CTS Sport Wagon for the 2010 model year and the CTS Coupe for the 2011 model year. In the past year, the expanded CTS family has earned awards from Car and Driver, Popular Mechanics, Automobile magazine, MotorWeek, Esquire, MSN Autos and Motor Authority.

For the 2012 model year, the CTS and SRX both receive upgraded 3.6L V6 engines that increase power while maintaining the same fuel economy of their smaller-displacement predecessors. The CTS also receives a new, bolder front grille design, touring packages, standard Bluetooth phone integration on all models and blind-zone detection on the CTS Coupe.

The SRX also receives standard built-in Bluetooth phone connectivity on all models, a heated steering wheel on the luxury, performance and premium trim levels, in addition to 20-inch machined-face finish wheels, which are standard on the performance and premium trim levels. The SRX will also be FlexFuel capable.

"The dealer image is another piece in the effort to make Cadillac the new standard of the luxury market," McNeil said. "Combined with our new line-up and heightened focus on customer service, we're confident it will help make Cadillac a compelling choice for luxury buyers."

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    • 1 Second Ago
      • 4 Years Ago
      I like it, I understand it and it'll do well for them. However, I think they could have gone quite a bit further with this euro-contemporary motif. Parts of it still feel like an office to me instead of a truly world-class environment to sell world-class cars in. It's all about the feeling : /
        • 4 Years Ago
        Someone who put what I was thinking to words. It looks nice but still feels like its not completely there just yet. Might be the lack of color on the walls perhaps? Or the Break Room lay out of the coffee area? Don't get me wrong it looks great but could of pushed things a tad bit more.
      • 4 Years Ago
      It's good to see that GM is actually making an effort to sell their cars now, instead of just expecting them too.
      • 4 Years Ago
      I love new gen Caddies but this dealship design doesn't match them. You want something that speaks quality and technology, the kind that represent Cadillac's fierce image, this looks more like a Lexus dealer. On the other hand I don't think it's overly luxurious at all, my local Honda dealer has better looking waiting areas.
      Osama bin Larry
      • 4 Years Ago
      Very art and science... Looks good with Caddies!
      Jon Norman
      • 4 Years Ago
      I've been to several Cadillac dealers and I had no complaints with them. I bought my mom an STS from NORTHBAY. My cousin got his CTS-V coupe from PAUL CONTE. So long as they have an open air feel, wood furniture and lots of glass windows all around, I feel perfectly at home in their dealerships.
      • 4 Years Ago
      You know, the design is in the right direction, but I feel like it's not enough. Its a bit too subtle for cutting-edge Cadillac. I wish they would have taken it further. They had an opportunity to really stand out from the others, but unfortunately the interior alone isn't much different from your neighborhood Starbucks. On the other hand, training from the Ritz-Carlton... now that's a smart move. People spend a lot of money on these cars, they want to feel special. If they can spend a grand a night and get the royal treatment, shouldn't they get it when they spend over fifty grand? Also, aside from model lineup, if you give people an amazing dealership experience, and they'll almost always be back. Oh shucks, I just thought of something: they should've hired the Ritz to design their showrooms too xD
      • 4 Years Ago
      Where does the finance manager sit (the guy that the salesman keeps running to)?
      Basil Exposition
      • 4 Years Ago
      Looks nice by the low cielings in the showroom kill it.
      • 4 Years Ago
      • 4 Years Ago
      Cadillac's offerings look like something from the 90's, now the showrooms match.
      • 4 Years Ago
      I like it. Cadillac needs to have a unified dealership design like many of the import luxury makers have done.....it gives more brand cohesiveness.
        • 4 Years Ago
        Not even the import Luxury Brands. I've seen a few Toyota dealerships that all seem to look the same. Yes some things are slightly different due to size but overall the general appearance outside is the same.
      Jac Zobel de Ayala
      • 4 Years Ago
      The showroom is too businessy. The Escalade-lovin' ghetto pimp crowd would not like that.
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