• Jun 8, 2011
2012 Toyota Prius V - Click above for high-res image gallery

Due to unexpected demand, Toyota reportedly has almost no option but to increase monthly production of its Prius Alpha hybrid wagon by 70 percent above its initial target before the end of summer, according to the Nikkei.

Since launching in Japan on May 13th, orders for the Prius Alpha have been pouring in at a rate that has far exceeded Toyota's expectations. In response to demand, Toyota will reportedly boost output from 3,000 to 5,000 vehicles per month.

Toyota unveiled the U.S.-bound Prius V at the 2011 Detroit Auto Show in January and plans to launch that model in North America later this summer. The launch of the Prius V will be followed by the introduction of the Prius+ – a nearly identical hybrid wagon that will be sold in Europe beginning in mid-2012.



Photos copyright 2011 Zach Bowman / AOL

[Source: Reuters]


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    • 1 Second Ago
  • 9 Comments
      Spec
      • 3 Years Ago
      C'mon Toyota. Give is a REAL plug-in hybrid. One with a larger battery that can go a significant distance on battery alone. I'll even drop the requirement of being able to go freeway speeds on electric only . . . get it to go at least 50mph on battery only though.
        usbseawolf2000
        • 3 Years Ago
        @Spec
        Prius PHV prototype CAN drive in electric only up to 60 MPH. The acceleration is reasonable too. The EV experience of the PHV version is so much stronger than the cordless one. If you are judging it by the cordless version's EV mode, you will be in for a surprise. See this video where it merged into a highway at 2:00. That's with 3 male adults. http://www.youtube.com/watch?v=aA3nsvSW_Is
      iBiRiAiDiFiOiRiD
      • 3 Years Ago
      I absolutely LOVE this vehicle. I graduate college in a year, and this is what im going to get. There is just something about it...
      Marco Polo
      • 3 Years Ago
      Testament to the durability and careful planning, marketing, engineering, and quality control of Toyota! While everyone gets exited over the prospect of niche EV's, manufacturing very small numbers, Toyota develops the Hybrid market and educates the world as to the possibilities of EV transport, while making substantial profits! One more successful model to lead the way!
        Spec
        • 3 Years Ago
        @Marco Polo
        The Prius line is indeed great. But they are resting on their laurels. They need to move the ball forward. I hope GM and/or Nissan successfully leapfrog them because you can't stand still.
          Smith Jim
          • 3 Years Ago
          @Spec
          Don't get me wrong. I hope the Volt and LEAF and every other EV sells very well but... I like all green cars. I'm glad the absolute icon of green cars, the Prius, continues to sell well. Also, in my area 85% of the electricity generated comes from coal. It's actually greener to drive a hybrid in my area than to drive an EV. Please don't say, "But you could purchase an EV and choose green energy or install solar PV" I am not a wealthy person.
          Marco Polo
          • 3 Years Ago
          @Spec
          Well yes, and no! Toyota are in the business of volume sales, 100,s of thousands per year not 10's. The Prius range is very successful, and makes money. Toyota will release an EV or REEV when hybrid sales begin diminishing.
          Spec
          • 3 Years Ago
          @Spec
          The Prius started with merely thousands. If they wait until hybrid sales drop then they'll be too late to the game.
          usbseawolf2000
          • 3 Years Ago
          @Spec
          Leapfrogging in EV range means very little if you need to compromise in many other areas. In the case of the Volt, cost increases, MPG suffers, vehicle weights more (especially for a compact), less interior room (4 seats), etc... Leaf's major compromise is the range and the speed of "refueling".