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$32,998. That's the price that Mitsubishi Motors has announced for the i-MiEV in Canada when the little space egg goes on sale there later this year. (That's $33,891 U.S. at today's exchange rate).

Yes, Canada will get the i-MiEV, and not the fatter, longer U.S.-only i that will cost $27,990. The i-MiEV will be available up north in two trim levels, standard and premium. There's nothing all that exciting about the standard version (A/C, heated driver's seat and remote keyless entry) but the premium package adds a leather-wrapped steering wheel, 15-inch alloy wheels and an improved stereo, along with navigation (full details available after the jump) for $35,998 ($36,972). Both versions are targeted to have a range of 135 kilometers (84 miles) and have a 130 km/h top speed (81 mph).

The i-MiEV is no stranger to Canada, having spent time in a 50-vehicle test fleet in 2010. Oh, and the coast-to-coast reference in the image above? We think that this is a pretty clear reference to the Clean Across Canada Tour that Mitsubishi took the electric jellybean on last year. Read more about that plug-in adventure here.

One last thing: ABG reader Keith R came up with this interesting table of price differences between the U.S. and Canada for three of the best-known plug-in vehicles (not factoring in the exchange rate):

Mitsubishi i-MiEV
Standard $27,990 (U.S.) vs. $32,998 (CAN) = +17.9 percent
Premium $29,990 (U.S.) vs. $35,998 (CAN) = +20 percent

Nissan Leaf
SV $32,780 (U.S.) vs. $38,395 (CAN) = +17.1 percent
SL $33,720 (U.S.) vs. $39,995 (CAN) = +18.6 percent

Chevrolet Volt
$41,000 (U.S.) vs. $41,545 (CAN) = +1.3 percent

Hat tip to Eli!

[Source: Mitsubishi]


Show full PR text
Standard trim includes:

Zero tailpipe, zero emissions
Rear motor, rear wheel drive
3-way charging system
Heated driver's seat
Power windows
Fog lamps
Air Condtioning
Remote keyless entry
50/50 split folding seats
100 watt AM/FM/CD audio system
Tire Pressure Monitoring System (TPMS)
135 kilometre range targeted
130 km/h maximum speed

Premium trim includes everything from Standard, plus:

Leather wrapped steering wheel & shift knob
15" Alloy wheels
360 Watt premium audio system
HDD Navigation system
BluetoothTM 2.0 hands-free cellular phone interface with streaming audio and USB input with voice control


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    • 1 Second Ago
  • 12 Comments
      wardialer
      • 3 Years Ago
      at least mitsubishi is up front about its price discrimination against canadians. canadians love to get hosed... its what we do. so unlike forcing the winter package on its customers like nissan, mitsubishi is taking the high road by ripping off canadians equally on either choice they are offered. its pretty incredible that i could assemble a ~ 26 kWh pack by buying RETAIL 10,000 Ah 1.2 V NiMH D-cells at $88 for 10 batteries (in low volume) costing a total of about $25,000 today. the old RAV4 EV had a 26.4 kWh NiMH pack and went further than current lithium offerings from both nissan and mitsubishi as a heavy ICE SUV retrofit... so ignoring the price of the battery, shouldn't an ICE car w/o any ICE components be much cheaper than an ICE car w/ ICE components? my point is: if those same cells were bought in large volume or even produced in house, the packs would cost less than $15,000 (for a ~26 kWh pack). i don't really see what costs the manufacturers an additional $20,000 on the rest of the EV which is more than the price of a brand new ICE civic (that includes expensive ICE components).
        Guillaume Séguin
        • 3 Years Ago
        @wardialer
        you're right. Especially for the ICE i, that is a very cheap car? It was sold few years ago in uk, for quite cheap. I'm sure getting a used one and putting batteries in can be much cheaper than buying a new one http://cgi.ebay.co.uk/2008-MITSUBISHI-CAR-SMART-TURBO-GREY-provisional-sold-/120729663150?pt=Automobiles_UK&hash=item1c1c0c76ae
        Marco Polo
        • 3 Years Ago
        @wardialer
        Like a lot of enthusiasts, you ignore all the costs of bringing a new model to market. I haven't the time or inclination to explain it all to you, but your comparison is sort of silly. Sit down and think about it. You could probably buy some material and make yourself a sweater(US) Pullover (UK). This would cost you only the price of a ball of yarn. To manufacture more than one a day, you would need to purchase a knitting machine. Now to manufacture and sell, you will need a commercial premises, pay labour, energy, various tax's, overheads registration, transport, insurance, capital costs, machinery maintenance, advertising and marketing costs, product development and shipping costs, currency fluctuations, Labour increases, raw materials, losses from failed product ranges etc, etc ....at the end of all this, the wholesaler/distributor/importer, must make a profit (and all his government charges) , then the retailer, must price sufficient margin to cover warranty, compulsory stockpiled spare parts etc.. All this costs a bit more than a ball of yarn! Some costs can diminish through unit savings and raw material bulk buying, but not as much as most people imagine. I hope the above helps promote a little understanding.
          wardialer
          • 3 Years Ago
          @Marco Polo
          yes... exactly. a BIT more. not twice as much. the failed product ranges you mentioned is what i was hinting at. its like diversifying a stock portfolio or product portfolio (as in procter and gamble) to spread the risk... but on its own merits, that EV shouldn't cost that much--that's why i used retail ASSEMBLED batteries in my example. arguably, the ICE components (an EV does without) are the most expensive on a comparable ICE vehicle, so shouldn't the EV based on the same chassis discount those from the total cost? A- in 3rd year microeconomics btw. i think my 'understanding' is a bit better than most speculators on here.
      fairfireman21
      • 3 Years Ago
      Yea you might be able to drive 3000 miles for less than the ffridge cost to run. But, It would cost a total of $32,040 for 60 months for the $27,990 car or $534 per month $6408 per year. It would cost a total of $42,322 for 60 months for the $36,972 car or $705 per month $8460 per year. Those prices are with lowest interest rate of 5.45% offered in my area. My whole electric bill is about $1700 per year. I can drive our HHR across the country for less than $500 with gas at $4.00 per gallon. I still think these things are way not worth it, with an 84 mile range under ideal conditions, For me to drive to the next city and back I would only have 6 miles of range left, and that is if you do not use the air conditioning, radio, heater, or any other thing that runs off the batteries, or if you are not hauling any thing or anyone else.
        Chris M
        • 3 Years Ago
        @fairfireman21
        By that same argument, you should never buy any new car, it will always have those financing charges (unless you pay cash). But if everybody stopped buying new cars, there soon would be a distinct lack of used cars on the market... If it doesn't make sense for you, then don't buy it - but it does make sense for others, that's why there are buyers for it.
        skierpage
        • 3 Years Ago
        @fairfireman21
        If you demand that an electric car pays for itself, you can stand at the back of the line behind all the buyers who value it for many other reasons.
          Marco Polo
          • 3 Years Ago
          @skierpage
          @Skierpage. Absolutely right! Unless you are operating a fleet, the economics of an EV should only be part of the equation.
      • 3 Years Ago
      I am amazed at the prices for an electric car. I worked in a car factory for over 25 years and still can't afford a $30,000 one. Unbelievable.
      Schmart Guy
      • 3 Years Ago
      Sebastian, Mitsubishi call it the "North American model". It is larger than the UK model. Overall length x width x height (Can) 3,675 x 1,585 x 1,615 mm vs. (UK) 3475 x 1475 x 1610 mm. I would say the US and Canadian models are the same thing, except for the metric speedo. Damn metric is expensive.
        ABG Sebastian
        • 3 Years Ago
        @Schmart Guy
        Ah. Good to know. Thanks.
        Marco Polo
        • 3 Years Ago
        @Schmart Guy
        The Leaf is really worth the extra few dollars and the Volt is a different class of vehicle. I like the little Leaf, but prefer the Volt's practicality. IMO the iMev is just not in the same contest.