- Jun 8, 2011
Citroën launches Grey Matter special to headline new DS3 Collection
Citroën DS3 Grey Matter – Click above for high-res image gallery
As if the Citroën DS3 weren't chic enough as it is, the automaker has brought in a series of designers to give it that extra touch of style. Kenzo, Orla Kiely and Yves Saint-Laurent have all brought their pens to the decidedly un-retro premium hatchback, and now the French automaker is following up with some new designer editions.
First up is the Grey Matter, a special edition limited to 750 examples, characterized by its matte gray body with contrasting chrome trim. Buyers can specify the roof and 17-inch alloys in either white or black to play off the gray body.
Citroën is also offering a new gold roof decal called Flavio, penned by the Italian winner of its public design contest. Which, as you can see from the images in our gallery, contrasts nicely with the new Hickory Brown paint that joins the palette of ten existing colors. Details in the press release after the jump.
CITROËN REVEALS NEW DS3 COLLECTION
Following styling interpretations from Yves Saint-Laurent, Kenzo and Orla Kiely, the CITROËN DS3 is now available in a new Hickory brown body colour and with adhesive roof decoration, designed by the Italian winner of the CITROËN Creative Awards. The Marque is also revealing 'Grey Matter', a limited edition DS3 produced in just 750 units.
One of the most attractive features of the CITROËN DS3 is its radical, seductive style, which becomes exclusive in a variety of personalized styles. For the summer season, the CITROËN DS3 is sporting new Hickory brown body paint in addition to the ten existing colours. CITROËN has also introduced a new decorative sticker theme, Flavio, 100% inspired by the winning roof of the CITROËN Creative Awards. The abstract, gold adhesive decoration is named after its designer. The brand has thus delivered on its promises by marketing the winning project from its first international design competition. The CITROËN DS3 is a decidedly individual and original automotive object.
For customers who aspire to something even more exclusive, the CITROËN DS3 is now available in a special limited series of 750 cars called 'Grey Matter'. The special series model features a matte grey body with chrome detailing on the side mirrors, side strips and tail light casings. The roof comes in black or white, enhanced by a decorative kit and 17-inch diamond alloy wheels in the same colours. The interior features Mistral leather and a MyWay Select Comfort Pack, which includes automatic climate control, the MyWay navigation system and the HiFi system. Two petrol engines are available for an exclusive driving experience: the VTi 120 and the THP 150, priced at €23,400 and €24,950 ex-VAT respectively.
The CITROËN DS3 boasts an irresistible power of attraction and has already won a number of distinctions. The latest is "Women's World Car of the Year", voted in April by a panel of 14 female journalists and racing drivers from around the world. The criteria were safety, design, storage space, driving ease and environmental features – all decisive factors for women when they buy a car.
The Citroën brand
A dynamic and creative brand, CITROËN launched its distinctive DS line in 2010. The DS3, the first model, will be followed this year by the DS4 and DS5. Building on more than 90 years of Créative Technologie, CITROËN markets a range including two full-electric cars, vehicles equipped with e-HDi micro-hybrid technology, and – soon – a full hybrid, HYbrid4. The Marque is also innovating in services and enhancing mobility with the CITROËN MULTICITY offering. CITROËN has 10,000 customer contact points, 11,500 employees and presence in 80 countries. It sold 1,460,000 vehicles in 2010.