2012 Buick LaCrosse eAssist – Click above for high-res image gallery

As expected, Buick has announced that its new 2012 LaCrosse with eAssist is priced identically to its more powerful V6-powered sibling. $29,960 (*plus an $860 destination charge) will get the buyer either 25 city and 37 highway miles per gallon (along with about 180 horsepower) or 303 horsepower (along with fuel economy that's not yet EPA rated but should be close to last year's 17/27 mpg rating).

For what it's worth, the new eAssist-equipped LaCrosse is thriftier on the highway than the smaller Lexus HS 250h (35/34) and Lincoln MKZ Hybrid (41/36 mpg) but not nearly as frugal as either of those competitors in the city.

The departing 2011 LaCrosse, you'll remember, was available with either a 2.4-liter Ecotec rated at 182 horsepower or a 3.6-liter V6 rated at 280 horses. In other words, the standard four-cylinder has been replaced with the mild hybrid powertrain while the optional V6 (available for no extra charge) has received a 23-horsepower bump. Parsimony or performance at your prerogative.

So, buyers will have the option of significantly improved fuel economy or horsepower – two highly desirable traits. Of course, there's a catch. Last year's base LaCrosse, which carried with it an MSRP of $26,995, is no longer available. That means the least expensive LaCrosse for 2012 is about $3,000 more than it was in 2011. That said, at least buyers will clearly get more for their money. See the complete press release after the break.
Show full PR text
Buick LaCrosse with eAssist™ Pricing Announced
Advanced technology helps luxury sedan deliver fuel economy, performance


DETROIT –The 2012 Buick LaCrosse with eAssist™, which is expected to deliver 25 percent better highway fuel economy than the current model, will be priced starting at $29,960 before an $860 destination charge.

"LaCrosse with eAssist is the smart choice for those who want great fuel economy without sacrificing the driving dynamics and passenger comfort that have made Buick the fastest-growing major automotive brand in the United States," said Tony DiSalle, U.S. vice president of Buick Marketing.

LaCrosse with eAssist uses a variety of advanced technologies and body enhancements to deliver up to 37 mpg highway fuel economy, better than the Lexus HS Hybrid and Lincoln MKZ Hybrid, as well as non-hybrids like the Acura TL, Lexus ES350 and Lincoln MKS. eAssist will be the standard powertrain for LaCrosse, which will be built at the Fairfax Assembly Plant in Kansas City, Kan.

The fuel economy boost that LaCrosse with eAssist offers comes from state-of-the-art lithium-ion battery system and electric motor-generator that enables regenerative braking capability. This "light electrification" system also will be available on the 2012 Buick Regal later this year.

Although eAssist is the standard powertrain, a new, more powerful and more efficient version of the direct-injected, E85-capable 3.6L V-6 with variable valve timing, Is available at no additional cost on select trim levels. The front-wheel-drive 3.6L model is rated at an SAE-certified 303 horsepower (226 kW) – an improvement of 23 hp – and 264 lb.-ft. of torque (358 Nm). An all-wheel drive version, which is yet to be rated, also is available.

The 3.6L engine's new, integrated cylinder head/exhaust manifold design and a composite intake manifold help reduce its weight by more than 20 pounds (9 kg), which increases horsepower without any loss in fuel efficiency. The direct-injected engine also warms up faster, which can cut emissions of unburned hydrocarbons by up to 25 percent.

Additional new standard features for 2012 include dual-zone climate control, 17-inch alloy wheels, full-color driver information center, and Bluetooth and USB connectivity.

Later in the year, LaCrosse with eAssist will come with standard Buick IntelliLink, which uses Bluetooth or USB to connect the driver's smartphone to a new 8-inch, high-resolution, full-color touch screen display radio. IntelliLink expands on Buick's current Bluetooth and USB capabilities to allow smartphone control via voice activation and steering wheel-mounted controls. It also enables streaming stereo audio from the phone through services like PANDORA® Internet radio and Stitcher SmartRadio®.

Most importantly, Buick IntelliLink enables seamless integration of stowed portable devices with each vehicle's infotainment system, allowing drivers to keep their hands on the wheel and eyes on the road.

"LaCrosse with eAssist is the most advanced LaCrosse to date," DiSalle said. "The winning combination of advanced technology, no-compromise driving performance and luxurious style and passenger comfort stand to make LaCrosse with eAssist a must-have sedan."

About Buick
Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan and highly anticipated all-new 2012 Buick Verano compact luxury sedan. Buick is the fastest growing major brand in the U.S. and remains a best-selling brand in China, with continuing record growth. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick or at www.facebook.com/buick.

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    • 1 Second Ago
      • 3 Years Ago
      25 city strikes me as pretty good, especially in a car of this size. I'd be curious to see how it drives, if the torque comes on strongly from a dead stop, it might actually be satisfying to drive.
      • 3 Years Ago
      Interested in how this is going to play out with customers. The eAssist version gets some 40% better mileage than the V6 version which is DAMN impressive. I would also think that with the torque of the electric motor, in real world driving, the 2 should "feel" comparable. One big problem with the whole eAssist thing is that I personally have not seen ANY commercials or other types of ads that tout the system and its advantages. GM has to remember that most consumers are clueless about technology so they need to be informed with well-placed ads.
        • 3 Years Ago
        It's not available yet and won't be for another 3 months. I think GM is learning their lesson about touting something way in advance of when people can actually go to their dealer after seeing the commercial to buy it.
        The Other Bob
        • 3 Years Ago
        Maybe they will just advertise it as having darn good mileage and ignore the hybrid tag. Some people(stereotypical Buick buyers) might buy it on mileage alone, but may want to avoid that "weirdo hybrid stuff."
      • 3 Years Ago
      Curious about torque ratings on eAssist. A 50% improvement in city rating and around 35% on highway. It will be interesting to see what kind of real-world mileage people get with this drivetrain.
      • 3 Years Ago
      Not a fan of Buick but I think the pricing here is pretty damn competitive. well done
      • 3 Years Ago
        • 3 Years Ago
        not really. this car is in the same size class as the anchient impala which has a base msrp of about 25k with hubcaps and manual seats. The buick is much newer and nicer with way more equipment inside for a 20% bump in price. The entry level buicks are the verano? and Regal which line up more closely with cruze and malibu respectively. If buick is to go head to head with lexus and acura then a car with same equipment as an Impala LS does not belong in the line up. I dont see the ATS competeing with the LaCrosse just because they will be close in price. They are very different vehicles appealing to a different set of buyers. A sebring and C class are not competitors just because they are the same size. Just like a Chrysler 300 and 3 series are not competiors just because they are the same price.
          • 3 Years Ago
          Additionally, manufacturers don't typically delete options that are popular with customers. I don't know the actual mix between trim levels. But, my sneaking suspicion is that the base model isn't as big a seller as they thought it might be, so it was axed. If most of the customers are going for your mid and upper trim levels, then run with that. Especially when you can offer them more bang for their buck like in this case. Paying the same price and getting the option of a powerful V6 or a 4cyl with a eAssist seems like a good idea. Let the buyer choose what their priority is and don't penalize them for either choice.
      50 AKA Ferrari
      • 3 Years Ago
      Still wouldn't buy one brand new... let corp america buy them as fleet cars and buy em used.
        • 3 Years Ago
        @50 AKA Ferrari
        Exactly. I love this car and can't wait till about 2-3 years from now when I'll need a new (used) one. Should hopefully be many on the lots with low miles to choose from.
      • 3 Years Ago
      Or, I can get a 2012 Elantra at 29/40 mpg and save $9k.
        • 3 Years Ago
        What's your point? You could also get a Nissan Versa and save another $5K off the Elantra. What's that you say? A Versa isn't even in the same category as an Elantra? An Elantra is bigger and nicer than a Versa? Exactly.
      • 3 Years Ago
      How 'bout dropping the V-6 engine and AWD drivetrain into the Regal GS.
      • 3 Years Ago
        • 3 Years Ago
        well, then they should also mention the sales taxes we have to pay for the car lol that's something we have to factor in when shopping... like my dream fully loaded SRX will cost me a pretty penny off the bat thanks to the mass 6.25% sales tax :(
      • 3 Years Ago
      • 3 Years Ago
      I hope they're not trying to sell it in french canada.
        • 3 Years Ago
        They are aware of what you're talking about and decided to proceed with the name anyway.
      • 3 Years Ago
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