2012 Volkswagen Beetle at the New York Auto Show - Click above for high-res image gallery

Volkswagen has officially announced pricing for the 2012 Beetle. Buyers will be able to hop behind the wheel of the base car equipped with a 170-horsepower, 2.5-liter five-cylinder engine for $18,995 (*$19,765 including $770 in destination charges). When equipped with the standard five-speed manual transmission, the EPA estimates that the engine should be good for 22 mpg city and 31 mpg highway.

Models equipped with the optional 200-horsepower, 2.0-liter turbocharged four-cylinder can look forward to a price tag closer to $23,395 and 22 mpg city and 30 mpg highway when equipped with the optional DSG gearbox. That extra coin will also buy consumers a host of kit, including Bluetooth and iPod connectivity, larger brakes with red calipers, a spoiler and metal pedals among other niceties.

Curiously, Volkswagen hasn't yet announced pricing on models equipped with the 40 mpg highway 2.0-liter turbodiesel engine. With 140 horsepower and 236 lb-ft of torque, VW says the engine will make the 2012 Beetle the most efficient car in the nameplate's history.

Buyers will be able to choose from just three trim levels, and we're happy to report that the excellent Fender audio system we sampled on the 2012 Passat will also be available on the 2012 Beetle. Hit the jump for the full press release.
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The Iconic Volkswagen Beetle Hits the Market With a Base Price of Just $18,995

The highly customizable Beetle offers German craftsmanship and sophistication and a sporty new attitude

- Powerful, Efficient 2.5L and 2.0 TSI® Turbocharged Engines at Launch

- Forthcoming TDI® Clean Diesel Model Will Offer an Estimated 40 mpg Highway

- Longer, Lower, and Wider than the Previous Beetle

- Sporty Features Include 19-inch wheels, Performance-Handling Packages, and Sport Seats

- Available Premium Features include Bluetooth® technology, Slide and Tilt Panoramic Roof, Fender® Premium Audio System, Keyless Access with push- button start, leather seating surfaces, and BI-XENON™ Headlights and LED Daytime Running Lights

- No-Charge, Three-Year/36,000-Mile Carefree Maintenance® Program

HERNDON, Va., June 7, 2011 /PRNewswire/ -- Volkswagen of America, Inc. today announced pricing for the 21st Century Beetle, the third generation of the classic "people's car." The new Beetle will start at just $18,995, offering an agile, driver-oriented coupe that respects the Beetle's past yet looks to the future.

"The 21st Century Beetle is an automotive icon reinvented, a nod to the heritage and character of Volkswagen and our remarkable history," said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. "This new interpretation of the original Beetle holds true to the traditional spirit of the car, with all the benefits of modern technologies and efficiencies."

The 2.5L model, which has a starting MSRP of $18,995, has a 170-horsepower in-line five-cylinder engine and offers fuel economy that is improved by up to 10 percent over past 2.5L models. When outfitted with the five-speed manual transmission, the mileage is estimated at 22 mpg city and 31 mpg highway. The optional six-speed automatic offers EPA fuel economy ratings of 22 mpg city and 29 mpg highway.

The 2.5L comes standard with a split folding rear seat, aux-in for portable audio players, a leather steering wheel, unique and customizable 17-inch alloy wheels, and an eight-speaker audio system. Desirable options include a "kaeferfach" additional glovebox that is similar to that of the original Beetle, Bluetooth® technology, iPod® connectivity, heated front seats, three-color interior ambient lighting, and leatherette seating surfaces.

The sportiest model-the 2.0L TSI-will have a starting MSRP of $23,395. This model uses Volkswagen's critically acclaimed 2.0-liter in-line four-cylinder turbocharged engine that produces 200 horsepower and 207 lb-ft of torque. As well as providing sparkling performance, the four-cylinder engine with automatic transmission offers an EPA fuel economy rating of 30 mpg on the highway and 22 mpg city.

The 2.0L has a standard six-speed manual transmission, with the option of Volkswagen's DSG© dual-clutch automatic transmission. It takes the standard equipment found on the 2.5L and adds Bluetooth® technology, iPod® connectivity, three-color ambient lighting, larger brakes with red calipers, a "kaeferfach" additional glovebox that is similar to that of the original Beetle, sport seating surfaces, 18-inch alloy wheels, a rear spoiler, foglights, three additional gauges on the dashboard, and alloy pedals.

In 2012, a TDI Clean Diesel model will become available, powered by Volkswagen's highly efficient 2.0-liter turbocharged four-cylinder diesel engine that produces 140 horsepower and 236 lb-ft of torque. This will be the most fuel-efficient Beetle ever, with an expected highway estimate of 40 mpg.

The 2012 Beetle features sportier, more dynamic, and bolder styling than the previous model. It is also 3.3 inches wider, 6.0 inches longer, and 0.5 inches lower, giving the car a more muscular appearance that has a broad appeal. The Beetle will be available in three trim lines, some of which include the transparent, panoramic tilt/slide glass sunroof that is 80 percent longer than on the previous model.

The Beetle comes standard with the RCD 310 sound system with eight speakers; an optional premium VIII audio system features a CD changer, interface for SD cards, and a touchscreen. The Beetle will also offer concert-quality sound with an available Fender® Premium Audio System, designed exclusively for Volkswagen. In a partnership that combines quality automotive engineering and quality sound engineering, Volkswagen and Fender have teamed up to bring the raw emotion of live music to the driving experience.

The Beetle includes Volkswagen's advanced Intelligent Crash Response System that shuts off the fuel pump, unlocks the doors, and switches on the hazard lights if the car is involved in some types of collisions. The Beetle is also covered under the no-charge, 3-year/36,000-mile scheduled Carefree Maintenance® Program.

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    • 1 Second Ago
      • 3 Years Ago
      So this new New Beetle only has about a $750-1000 mark-up compared to a Jetta with the 2.5? I would say that that is a pretty decent price, but curious if they have cheapened up the interior of this Beetle like they did with the Jetta. I mean it looks nice and all in pics, but wondering about the quality and fit and finish.
      • 3 Years Ago
      I think I'll stick to my GTI thank you.
      • 3 Years Ago
      The 2.5 needs to die. The 2.0T needs some improvements. The styling is a little better though.
      • 3 Years Ago
      Is the "Beetle" the name plate, and not VW? Perhaps. The diesel VW Polo is a lot more efficient. Maybe the Beetle is lighter in weight than the Golf. I would assume the Golf has a lower Cd, and, perhaps, better mileage with a diesel than will be with the Beetle.
      • 3 Years Ago
      For 23K or 24K and it looks like the one in the photos, then it would be a really good deal IMO. But like one said here already, this one will probably be inching 30K. Decent looking ride though.
      • 3 Years Ago
      I'm sorry, but 200hp from a turbo 2.0 is not competitive anymore. Ford, Chevy, Hyundai and others all have 4 cylinder options with notably more power. I'm also surprised at the 22/31 mpg - also non competitive. VW is in need of updating their small car powertrains in my opinion as they fall short in more than one category, with the exception of that DSG. Clearly VW expects to sell this car on image, and I'd bet a lot that they're right and it will sell. The new shape does look really good and VW should be proud with the design - it's not easy to make such a sharp looking modern shape that still so closely resembles the original.
      • 3 Years Ago
      The LED headlight surrounding is getting overdone... When Audi started doing it, it looked classy but now every ricer kid started doing it to their mom's Civic. Now it just looks cheesy.
        • 3 Years Ago
      • 3 Years Ago
      The only problem I see is the 22/31 mpg for a compact
      • 3 Years Ago
      After looking at this front end and trying to figure out what it looks like it finally hit me...the front of this car looks like a duck...and the white one looks just like donald duck. God help VW.
      • 3 Years Ago
      i love the styling of this Beetle. I can't wait to see one driving around. The price seems quite reasonable to me.
      • 3 Years Ago
      A hybrid 2.0TDI Beetle would be more efficient, and a hit in California.
      • 3 Years Ago
      3500 dollars for 30 more HP....
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