• Jun 7, 2011
Chrysler has announced a rash of personnel changes. Ralph Gilles will now serve as the President and CEO of the company's Street and Racing Technology brand, which be responsible for crafting performance products across the various Chrysler camps. The SRT brand will also take charge of the company's various motorsports activities. Gilles will still hold onto his duties as head honcho of exterior and interior design.

While SRT has long been familiar to car buyers and enthusiasts, this is the first time Chrysler will treat the performance division as a distinct brand. This probably doesn't mean that SRT will replace Dodge, Jeep, or Chrysler branding on a particular vehicle, rather, it's simply an effort to put the company's SRT projects together under a common head, Gilles.

In addition to the SRT changes, Fred Diaz has been appointed President and CEO of Chrysler de Mexico, and Reid Bigland has taken over duties as President and CEO of the Dodge car brand and head of U.S. sales. Bigland will also continue to serve as President and CEO of Chrysler Canada.

David Buckingham will now fill the newly created Chief Operating Officer of Chrysler Canada position, and Joe ChamaSrour will now report to Mike Manly as part of International Operations for the automaker. Click past the break to view the brief press release.
Show full PR text
Chrysler Group Announces Management Changes

June 7, 2011 , Auburn Hills, Mich. - Chrysler Group LLC today announced the following management team changes.

Fred Diaz is appointed President and CEO of Chrysler de Mexico, which includes responsibility for Latin America. Diaz continues in his current role as the President and CEO of the Ram Truck Brand.

Reid Bigland is named President and CEO of the Dodge Car Brand and head of U.S. Sales. Bigland continues as President and CEO of Chrysler Canada. In addition, the Company appointed David Buckingham to the newly created role of Chief Operating Officer of Chrysler Canada, reporting to Bigland. Previously, Buckingham was Vice President - Sales, Chrysler Canada.

Ralph Gilles is appointed President and CEO of the newly formed Street and Racing Technology (SRT) Brand, Chrysler Group's cross-brand performance unit, and the Company's Motorsports activities. He continues with design responsibility for all exterior and interior design activities for all Dodge, Ram, Chrysler and Jeep Brand vehicles.

Joe ChamaSrour is reassigned to International Operations reporting to Mike Manley, President and CEO of the Jeep® Brand and head of International Operations, Chrysler Group.

All changes are effective immediately.


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    • 1 Second Ago
  • 32 Comments
      billfrombuckhead
      • 3 Years Ago
      Marchionne made some brilliant moves today to strengthen Chrysler. Started a cross brand SRT division and put MOPAR guru and chief stylist Ralph Gilles in charge of it. Chrysler is number 2 in Canada and they're bringing in Reid Bigland from up there to run Dodge and Canada. In Mexico, Chrysler has problems, but also huge opportunities. Fred Diaz from RAM is now in charge of both RAM trucks and Chrysler de Mexico. Marchionne Motors is becoming the most exciting car company on the planet.
      Ben Hayat
      • 3 Years Ago
      Good for Chrysler for creating an SRT division, like AMG, or M or S division form Germany's based manufactures. Now they can focus. SRT has always been great cars, but they didn't make it distinctive. SRT can bring lots of serious buyers. Put a good Six speed manual, lower the weight and forge the engine.
      guyverfanboy
      • 3 Years Ago
      SRT6's please!
      _I_I_II_I_I_
      • 3 Years Ago
      good move!
      markus
      • 3 Years Ago
      I've had enough of bald shaved guys....they look ugly and ridicolous
      Claud
      • 3 Years Ago
      Oh Cr*p!.....Has Chrysler/Dodge lost their minds?
      POV
      • 3 Years Ago
      This guy is going to be the CEO of Chrysler some day. At least I hop so. If you have seen him on Jay Leno's Garage he comes across as extremely knowledgeable and passionate about Chrysler and cars in general.
      tantareanujellob
      • 3 Years Ago
      He's so dreamy
      m
      • 3 Years Ago
      Here's hoping he can bring the SRT name back to what it once was (back in the PVO days). No more slushboxes!
        viper3ez
        • 3 Years Ago
        @m
        well, those slush boxes are running 9sec quarter miles in wagon forms. not everybody wants a stickshift. you are the minority
      TG
      • 3 Years Ago
      I love Giles....but why does the "SRT Brand" need its own CEO... no wonder these companies are so loaded with beauracracy....I bet the headrest dept has it's own CEO and dept
      MAX
      • 3 Years Ago
      Dodge Caravan is the third best selling vehicle of all types in Canada and the Journey also does well there. Expect to see more minivan emphasis at Dodge now that Charger and Durango have been successfully launched and a Canadian is in charge.
      Blakkar
      • 3 Years Ago
      It's only a matter of time before Gilles is named CEO of CHRYSLER Corp as Marchionne pulls back.
        AMG THIS
        • 3 Years Ago
        @Blakkar
        I dont know who started that rumor but its totally without substance. You dont exactly go from designing cars to running a HUGE corporation. Marchionne is a lawyer, accountant and was a chairman on many boards....for MANY years learning the ropes of BUSINESS. Expecting a car designer to fill that slot is ignorant. The fact alone that hes been pulled from Dodge and put at SRT further shows that. Not saying he couldnt if he started aiming for it, but I dont think he wants that.
        Carnut0913
        • 3 Years Ago
        @Blakkar
        actually, I think you are off. If that were the case, I dont think Sergio would have taken Dodge away from Ralph. My guess is that Ralph felt too tied to the administrivia and not enough time with product- which is where he shines. sometimes the best position is not the highest position.
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