While SRT has long been familiar to car buyers and enthusiasts, this is the first time Chrysler will treat the performance division as a distinct brand. This probably doesn't mean that SRT will replace Dodge, Jeep, or Chrysler branding on a particular vehicle, rather, it's simply an effort to put the company's SRT projects together under a common head, Gilles.
In addition to the SRT changes, Fred Diaz has been appointed President and CEO of Chrysler de Mexico, and Reid Bigland has taken over duties as President and CEO of the Dodge car brand and head of U.S. sales. Bigland will also continue to serve as President and CEO of Chrysler Canada.
David Buckingham will now fill the newly created Chief Operating Officer of Chrysler Canada position, and Joe ChamaSrour will now report to Mike Manly as part of International Operations for the automaker. Click past the break to view the brief press release.
June 7, 2011 , Auburn Hills, Mich. - Chrysler Group LLC today announced the following management team changes.
Fred Diaz is appointed President and CEO of Chrysler de Mexico, which includes responsibility for Latin America. Diaz continues in his current role as the President and CEO of the Ram Truck Brand.
Reid Bigland is named President and CEO of the Dodge Car Brand and head of U.S. Sales. Bigland continues as President and CEO of Chrysler Canada. In addition, the Company appointed David Buckingham to the newly created role of Chief Operating Officer of Chrysler Canada, reporting to Bigland. Previously, Buckingham was Vice President - Sales, Chrysler Canada.
Ralph Gilles is appointed President and CEO of the newly formed Street and Racing Technology (SRT) Brand, Chrysler Group's cross-brand performance unit, and the Company's Motorsports activities. He continues with design responsibility for all exterior and interior design activities for all Dodge, Ram, Chrysler and Jeep Brand vehicles.
Joe ChamaSrour is reassigned to International Operations reporting to Mike Manley, President and CEO of the Jeep® Brand and head of International Operations, Chrysler Group.
All changes are effective immediately.