Alan Mulally has done a lot of good for the Blue Oval brand, but the Ford CEO still has big plans for the automaker. In fact, Mulally's goal is to see a 50 percent increase in global sales by the year 2015. An ambitious target, which would see Ford selling nearly eight million vehicles around the world.

How does Mulally expect to achieve this substantial growth? According to USA Today, Ford plans to increase its footprint in the growing markets in Africa and Asia, with a specific focus on the Chinese car-buying public. Small cars will be the key to increased sales in those markets. Ford hopes to make make money on these lower-margin vehicles through sheer volume thanks to the growth potential of these still-emerging markets.


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  • 17 Comments
      BipDBo
      • 3 Years Ago
      Planning growth by providing simple, reliable affordable vehicles; Henry Ford would be proud.
      Bryan Lund
      • 3 Years Ago
      Well, the increase in sales Fo-Mo-Co is planning on in Asia and Africa will be by selling more small cars, and that is indeed a noble venture to take on. I would way rather look long and hard at a 2012 Ford Focus SE in Sport mode and manual transmission than one more clunky 2012 Ford F-150 ANY 'OLE DAY A THE WEEK! You go at 'em, Ford!
      darkness
      • 3 Years Ago
      Then after that Ford will end world hunger.
      • 3 Years Ago
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      • 3 Years Ago
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      • 3 Years Ago
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      Daniel D
      • 3 Years Ago
      Well with Ford Australia that will be a huge challenge as the reputation of the local products is in the toilet and its only the imported Fords that are propping up the company. Here are some thoughts Mr Mullay on what you will need to do: Sack the marketing department. Invest the money that Falcon needed ten years ago and give it the export markets it needs and should have. Tear up the dealer frashise agreements and make up new ones based around customer service. The bigger the Ford dealer, the more likely you don't want them moving Ford. They have no idea how to sell to the custoers you need or how to keep them happy. When a Falcon or Territory has a fault, issue a recall notice and actually fix them. Don't try and hide the problem like you always do now. We are over the dodgy practices of Ford Australia. On that note issue a recall notice for SX and SY Territory and actually fit reegineered ball joint components to these cars. You have left these customers out to dry and they won't forget. Put value back into Ford Australia. Lower all prices and in the case of higher end Falcon and Territory you can start by slashing the prices by $10000 Australian. Ford has a bad reputation in Australia. You will need to offer exceptional value and exceptional backup and support of your products for a decade or more to reestablish trust with Australian buyers. Cars that ship from the factory with serious rust suggests your build quality is garbage. Fix the problem at the factory, not with the customer who gets saddled with poor quality product. Backup Ford Australia. Give them the budget they need and the engineering resources needed to make the locally built stuff world class. Then find markets for Falcon and Territory instead of hiding it from the world, so the US market is protected from a superior internal corporate product. Get the long wheel base Falcon back in production and start making a Police Falcon to compete with the Commodore. It will do an infinitely better job then a Taraus. Dan
        • 3 Years Ago
        @Daniel D
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      Bryan
      • 3 Years Ago
      I may have bought tons of Fords in my lifetime, but until they fix the dealers(the last dealer I had an issue with kept the survery from me cause they knew it was gonna be bad), the arrogance, require proper training of salesmen/women, and ship vehicles that are completely inspected(My 2010 F150 had a paint defect, 2012 Focus has a dash crack), then I do not see this happening. I don't understand how they did not know that cheap china built pos transmission in the Stang wasn't crap beforehand? Get it together Ford or you will go right back down the toilet where you came from. Because of all of this that I have experienced, I'm giving Dodge a chance next time with a new charger. I love you Ford, but when you screw a loyal customer like me, I'm done!
      darkness
      • 3 Years Ago
      Then after that Ford will end world hunger.
      Tom Cottage
      • 3 Years Ago
      ....50 percent increase in global sales...well, can we have all the global Ford cars with an all-wheel drive option?
      Commodore
      • 3 Years Ago
      Wut. Da. Hell. And I thought VW's sales goals were pretty high... Ford builds good cars, but this figure seems too big to be realistic.
      Hazdaz
      • 3 Years Ago
      I wish them luck. I think Ford barely has any foothold in the Chinese market right now, so they might as well get in there now while its still growing. Still though, I always prefer for people to under-promise and over-deliver.
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