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Best Buy may be pulling the plug on its lineup of electric two-wheelers due to poor sales, but that doesn't mean they want to get out of the EV business entirely. Rocco Pendola from Seeking Alpha had a chance to sit down with Best Buy and discuss some of their future market strategies. The electronics giant told Pendola it sees electric vehicles simply as a "computer on wheels." Like any computer, EVs may break down or need service, and the Geek Squad could be there to assist right in your driveway. This could help alleviate people's aversion to EVs and increase adoption rates.

Best Buy already has deals with Ford and Mitsubishi for installation and support of home EV charging stations. Moving forward, Pendola thinks Best Buy may have plans to implement something akin to Tesla's Mobile Service Rangers but for other electric vehicle brands. It all makes sense, since we called Tesla's Mobile Service Rangers the "Geek Squad for EVs" back in 2009. Coming around full-circle, in a few years, the Geek Squad may be the one fixing that computer on wheels in your driveway.

[Source: Seeking Alpha]


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    • 1 Second Ago
  • 4 Comments
      • 1 Month Ago
      There's a big difference between installing car stereos and dealing with a EV. If you accidentally touch 12V, you won't even feel it. If you accidentally touch the 300VDC traction power, you will probably die. No, I don't think Best Buy will be getting into servicing EVs. I don't think they are willing to spend the money to properly train the employees, and they certainly don't want to risk the liability.
      Chris M
      • 1 Month Ago
      Best Buy, like Frys Electronics, has auto service bays, not for auto repairs but to install the automotive electronic gadgets they sell. It would take a considerable degree of upgrading and a lot more tooling before they could handle EV repairs. They may be kicking the idea around, but it's really doubtful they'll actually do that.
      Spiffster
      • 1 Month Ago
      Is this a joke? These people hardly know their way around a computer let alone an EV, er "computer on wheels".. what nonsense. I certainly wont plan on taking my EV to have them service the thing, hell no... If I have an issue I cant fix myself I would only trust my ride to a REAL, certified mechanic.
      • 1 Month Ago
      They did not sell the scooters because they did not try. Putting up a display without a readily available salesman who can do a demo or even talk about the features is not the way you sell vehicles. Best Buy is lazy. Not who you would want to service your electric car. Who thinks they are going to buy an EV from a non-car maker anyway. So far the only cars to make it to market are from dealers with service facilities and it looks like Ford will be next.