Cadillac XTS spy shots – Click above for high-res image gallery

"They are trying like hell to resurrect Lincoln. Well, I might as well tell you, you might as well sprinkle holy water. It's over."

So says General Motors CEO Dan Akerson, speaking to reporters from The Detroit News. Fightin' words to be sure, though it seems the suits at Lincoln, Ford's luxury brand that competes with Cadillac here in the United States, have declined to comment on Akerson's statement.

The dismissal of the Lincoln brand seems especially interesting given Akerson's reported take on the current state of Cadillac. Akerson is said to believe that Cadillac isn't yet where it needs to be, saying the brand needs another 12 to 24 months of gestation. By that time, there ought to be bookends to the current CTS in place in the form of the ATS (smaller) and XTS (larger, replacing the STS and DTS).

Still, Akerson doesn't expect to "blow the doors off" Cadillac's competition, saying instead that "they will be very competitive." We'd think Caddy would be aiming squarely at something more like "class leading," but what do we know?

The GM CEO also weighed in on alternative powertrains, suggesting that the plug-in extended-range electric Chevrolet Volt will be "old, old technology and old news" five years from now. "In the next 10 years," he said, "this company has to break the code on advanced propulsion and that's going to be a multifaceted solution."

That multifaceted solution will apparently include dual-fuel engines that run on either compressed natural gas or gasoline along with various hybrids and electric drivetrains. What we won't see, though, are a ton of vehicles running on ethanol or hydrogen. Interesting sentiments (though we don't necessarily disagree), considering that GM currently has scads of machinery that's E85-capable and has made it through its fourth generation of hydrogen fuel cell technology.

For the rest of the tidbits uttered by Akerson, check out the complete story on The Detroit News.


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    • 1 Second Ago
  • 76 Comments
      Jason
      • 3 Years Ago
      Was he drunk when he said these things? I mean seriously, diss another brand and then say, "oh our product will be good but nothing spectacular." What a moron.
      AzureStarline
      • 3 Years Ago
      GM CEO says Chevy Volt will be "old, old technology and old news" five years from now. Good way to make people want to buy one.
      boardin85
      • 3 Years Ago
      Is Lincoln any more "over" than Buick was a few years ago?
      Alex740
      • 3 Years Ago
      Lincolns aren't bad cars but they really don't have a ton going for them right now, most people just see them as Fords with leather. There is no reason why they couldn't be revived with the right amount of investment just like Cadillac was. Seems a bit ironic that he would even play that card given Cadillac's history and only recent revival. Never really understood why Ford didn't shut down Lincoln with Mercury and keep on Jag/Land Rover as it's luxury brands and Volvo as it's premium brand. They invested tons in all of those companies, they are turning profits now and they are all global brands much unlike Lincoln/Mercury
        brian
        • 3 Years Ago
        @Alex740
        "Lincolns aren't bad cars ... most people just see them as Fords with leather." And since most Fords are available with leather, it makes Lincoln that much more pointless...
      dukeisduke
      • 3 Years Ago
      Strong words from "Lt. Dan". Of course, a car guy he's not. Remind me again, how many hybrid cars (not big honkin' SUVs) has Cadillac got? Oh, that's right, NONE.
      kcroc10077
      • 3 Years Ago
      My views. Why is GN's CEO taking pot shots at Lincoln? It's fun and all (I guess) but why worry about what Lincoln is or isn't going to do. Concentrate on making GM the best it can be (which is an all encompassing job). And the last thing you want to do is get Mulally and his team riled up. Lincoln has a way to go but don't count them out just yet.
      Drachen
      • 3 Years Ago
      Need we remind Mr. Akerson of the gawd-awful Cadillacs of the late 80's? Compare the 1986 Coupe de Ville against anything in Lincoln's current line-up and tell me which marque was closer to being put on life support.
        David
        • 3 Years Ago
        @Drachen
        One word: Cimarron
        darkness
        • 3 Years Ago
        @Drachen
        30 years ago, Cadillac got their act together years ago, no excuse for ******* Lincoln.
          Drachen
          • 3 Years Ago
          @darkness
          30 years ago Cadillac as at its nadir with the Cimmaron, the bustle-back Seville and the V-8-6-4 engine debacle. The styling of the '86 Deville was enough to make my uncle (a 30-yr Cadillac devotee) switch over to a Town Car. Cadillac didn't show signs of getting its act together until the 1993 Seville, and still it was another decade until the CTS showed up. Lincoln may not have its A-game going right now (or at anytime since the late 60s) but it's nowhere near as bad as Cadillac in the '80s.
      Making11s
      • 3 Years Ago
      While this guy seems to be going out of his way to be a giant douche, he is right about hydrogen and ethanol. Hydrogen was DOA, and Ethanol will continue to be a failure unless we make it from something other than corn.
        Hazdaz
        • 3 Years Ago
        @Making11s
        Its funny how most of the people on AB "get" that Hydrogen is DOA, but you travel over to Engadget, and the gadget geeks in there think that Hydrogen is "the future" and trying to convince them otherwise is utterly futile.
      Hazdaz
      • 3 Years Ago
      If you asked anyone, Cadillac was also "over" a few years ago. Lincoln's future depends on good, unique new product. If Ford does it, then sure it could be resurrected, but it will take a lot of time and money to do so. Akerson's comment's on his own Cadillac division and their upcoming products is moronic though. You never down-talk your own products. You can be realistic. But why the hell would the CEO of a company say that products that aren't even released yet are only competitive. Stupid. If they are only competitive, then hold them back for 6 months and get their right. Get them to the point were they WILL knock your socks off. (even though that just might not be possible with a FWD-based large sedan going up against the S and 7)
      rgee01
      • 3 Years Ago
      >>What we won't see, though, are a ton of vehicles running on ethanol or hydrogen. Thank the car gods, since both are horrendous fuels for mass consumer passenger vehicle use.
      El Sunbird
      • 3 Years Ago
      Lincoln still needs work, but people said the same thing about Cadillacs 10 years ago.
      GoFaster58
      • 3 Years Ago
      Although I do like the sharp edge design of Cadillac it is getting rather long in the tooth. I wouldn't count Lincoln out just yet. I'm sure their upcoming models will surprise people.
        • 3 Years Ago
        @GoFaster58
        [blocked]
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