"They are trying like hell to resurrect Lincoln. Well, I might as well tell you, you might as well sprinkle holy water. It's over."
So says General Motors CEO Dan Akerson, speaking to reporters from The Detroit News. Fightin' words to be sure, though it seems the suits at Lincoln, Ford's luxury brand that competes with Cadillac here in the United States, have declined to comment on Akerson's statement.
The dismissal of the Lincoln brand seems especially interesting given Akerson's reported take on the current state of Cadillac. Akerson is said to believe that Cadillac isn't yet where it needs to be, saying the brand needs another 12 to 24 months of gestation. By that time, there ought to be bookends to the current CTS in place in the form of the ATS (smaller) and XTS (larger, replacing the STS and DTS).
Still, Akerson doesn't expect to "blow the doors off" Cadillac's competition, saying instead that "they will be very competitive." We'd think Caddy would be aiming squarely at something more like "class leading," but what do we know?
The GM CEO also weighed in on alternative powertrains, suggesting that the plug-in extended-range electric Chevrolet Volt will be "old, old technology and old news" five years from now. "In the next 10 years," he said, "this company has to break the code on advanced propulsion and that's going to be a multifaceted solution."
That multifaceted solution will apparently include dual-fuel engines that run on either compressed natural gas or gasoline along with various hybrids and electric drivetrains. What we won't see, though, are a ton of vehicles running on ethanol or hydrogen. Interesting sentiments (though we don't necessarily disagree), considering that GM currently has scads of machinery that's E85-capable and has made it through its fourth generation of hydrogen fuel cell technology.
For the rest of the tidbits uttered by Akerson, check out the complete story on The Detroit News.