Dr. Dre shows off the 2012 Chrysler 300S with Beats Audio – Click above to watch video after the jump

First it was Eminem and the Chrysler 200. The "Imported from Detroit" campaign kicked off with one of Detroit's favorite sons. Next, the all-new 300 jumped into the spotlight with the help of Ndamukong Suh in Portland, Oregon, and John Varvatos in New York City. Now, it's time for Eminem's mentor, Dr. Dre, and the city of Los Angeles to grab the torch.

The spot is titled "Good Things", and it features Dre riding through LA at night. The format is the same as previous spots, but this time, the car shown is the 2012 Chrysler 300S, which has been fitted with a Dr. Dre-branded Beats Audio system. Click past the jump to watch the rapper-turned-entrepreneur and his pumped-up 300S.


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    • 1 Second Ago
  • 51 Comments
      dontneedpants
      • 3 Years Ago
      I've been waiting for Flava Flav to start pitching something. And I'm still waiting.
      CBJMNWLD
      • 3 Years Ago
      Not too shabby. Just an extension of the DUB/Hip Hop connection Chrysler has been trying to make for years. The launch ads with Ndamukong Suh and other notables haven't been bad. Its better than the fake actors you see in most ads. Its seemingly authentic.
      Making11s
      • 3 Years Ago
      I wasn't a fan of the redesign at first, but it's slowly growing on me.
      Greenlightracer
      • 3 Years Ago
      More trash driving chryslers. So far three commercials in 5 months shared this theme.
        Jeff Is Mr Mom
        • 3 Years Ago
        @Greenlightracer
        Yeah but this time they employed a guy who is a known to beat women...ala Dee Barnes. But hey, Chrysler knows their customer base...they tend to both share an existence traced to public assistance.
      • 3 Years Ago
      [blocked]
        chris421
        • 3 Years Ago
        Why is it ghetto because there are black ppl and hip hop. Hip hop is used to market all types of everyday produces. Stop being such a racist.
        Rick
        • 3 Years Ago
        Racist much?
        marcosc
        • 3 Years Ago
        My point exactly..
        david opanga
        • 3 Years Ago
        how is this ghetto? i saw urban, upclass, city life in this vid so what makes it ghetto?
      marcosc
      • 3 Years Ago
      Are they targeting a specific demographic? Dre would not own this coffin but, for the right amount of $$$ there's nothing a celebrity would not do. Sorry, i could not compromise my principals for no amount of money, especially to market something that i personally do not believe in..
      BDolman
      • 3 Years Ago
      Not bad, Chrysler is clearly the best company though
      Emilio
      • 3 Years Ago
      Put together in Canada, drawn up in Detroit. Thought of in Detriot. Test Drove in the USA(in Detroit). Inspired from Detroit. Financed by You, Made for You. Made in Canada. Not, hardy.
      JR
      • 3 Years Ago
      Never have bought into the whole celeb advertising/pitch thing. Make a good product and it will sell itself.
        dbrns124
        • 3 Years Ago
        @JR
        Madison Avenue would disagree. People love to buy what they think a celebrity is buying. Always have and always will.
          JR
          • 3 Years Ago
          @dbrns124
          Well that doesnt include me. I can make my own decisions.
        bobmarley
        • 3 Years Ago
        @JR
        so basic but so true! I see it the same way but in reality there are a ton of people that buy based on image and celeb endorsements...especially in the black and rap community where image is everything
      Ocada
      • 3 Years Ago
      Gangsta.. This might be my next car. I'm a ford guy first, but the 300 is so distinct, and distinctly american, its hard not to love it.
      budwsr25
      • 3 Years Ago
      If the Dr Dre beats audio system isanything like his headphones it will be garbage. The headphone sound like crap. Chrysler should but a top of the line system in it cars. Like the logic 7 or Bang & Olufsen system.
        marcosc
        • 3 Years Ago
        @budwsr25
        They would, except they don't have anything top of the line to offer.
        chris421
        • 3 Years Ago
        @budwsr25
        2012 Chrysler 300 SRT8 and Dodge Charger SRT8 19 speaker Harmon Kardon system! Good enough for you? http://www.autoblog.com/2011/02/09/chicago-2011-2012-dodge-charger-srt8/
      MAX
      • 3 Years Ago
      America's greatest big car ever and one very significant reason why Lincoln is done.
        amerifight
        • 3 Years Ago
        @MAX
        Im glad Lincoln is not going this direction. Its going to corner them with one demographic.
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