Dodge goes the flash mob route in San Diego – Click above to watch video after the jump

The concept of a flash mob sounds like such an event could potentially be terribly annoying. In practice (and as anyone who watches Modern Family would know...), though, these flash mobs often wind up being rather entertaining. Everyone involved looks to be enjoying themselves, and the crowd gets a free show.

Naturally, every now and then, a corporation will grab onto any new trend that has the chance to go viral, and catching a flash mob on video sounds like a good place to start.

Dodge decided to get into the improv mob game, and a full scale dance session broke out at San Diego's Rock & Roll Marathon. The mobsters wore Dodge t-shirts, while a new Charger and Durango lurk quietly in the parking lot behind them. How'd it all shake it out? Click past the jump for the video. Let it rock, Dodge Boys.


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    • 1 Second Ago
  • 24 Comments
      Skip Craig
      • 3 Years Ago
      whats up with all the haters, dont dig it , piss off, its all in the name of F U N!!!! have some would you!!??
        erjhe
        • 3 Years Ago
        @Skip Craig
        No, I'm pretty sure it's in the name of M A R K E T I N G!!! I've had enough for now. ;)
        sc0rch3d
        • 3 Years Ago
        @Skip Craig
        especially having been a runner at one of these marathon events, you're marketing to 10,000 people and they are much appreciative of anything that helps get your mind amped up for a run (and to get you talking about it later). good one Dodge.
        jeep02tj
        • 3 Years Ago
        @Skip Craig
        I agree. It's about having fun with it. Way to go! Keep up the good work Dodge!
      Imaginary lines
      • 3 Years Ago
      That Charger with Cragar looking wheels looks great!
      coolbreezesd5555
      • 3 Years Ago
      Great place for it - Balboa Park in San Diego! Rock On!
      Randy, Ran,RatedR,
      • 3 Years Ago
      that was hot they took the at&t commercial to another level gotta love it
      engr00
      • 3 Years Ago
      Retarded. Useless waste of time.
      mbukukanyau
      • 3 Years Ago
      now that was stupid
      Jonathan Arena
      • 3 Years Ago
      I think someone in Dodge marketing just found out it's 2005...
      Brian Lara
      • 3 Years Ago
      Damn!! I didn't see anyone flashing...
        David
        • 3 Years Ago
        @Brian Lara
        The flash comes from the engine fire.
      MikeofLA
      • 3 Years Ago
      Nothing wrong with a little fun and advertising. It's far better than just putting a bunch of Dodge cars in the parking lot with a static display. Now... how many people on site got the message, that's a different story.
      James Scott
      • 3 Years Ago
      Small weak sauce flash "mob" is small and weak sauce.
      erjhe
      • 3 Years Ago
      It just doesn't have the same appeal when I know it's a company looking for advertising. Doesn't seem near as novel and fun as a group doing it just for fun.
      edawg_10@hotmail.com
      • 3 Years Ago
      You haters...it was fun! Why must we be so serious? it was fun and everyone was looking happy...we need that
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