• Jun 6, 2011
2012 Chevrolet Camaro ZL1 – Click above for high-res image gallery

Chevrolet has inked a three-year deal to sponsor the Woodward Dream Cruise starting this year as part of its 100th anniversary celebrations. The arrangement means Chevrolet will enjoy an enormous showing at the next three Dream Cruises, with past, present and future models getting to bask in the limelight.

This year, the company will host a flotilla of its classic models, joined by some of its future performance products and the current Chevrolet Equinox, Volt, Cruze, Camaro and Corvette. To keep things exciting, Chevy will roll out a pre-production version of its upcoming 2012 Camaro ZL1 hot rod. That's certainly something worth looking forward to.

Sponsoring the Woodward Dream Cruise will put the Golden Bowtie front and center and it means the company will have a captive audience on its home turf to advertise, celebrate itself and get feedback on upcoming models. As always, you can expect a full suite of coverage right on these pages.

Check out the complete press release after the break, along with a video featuring various GM machinery at previous Dream Cruises.

Show full PR text
Chevrolet to Sponsor Woodward Dream Cruise
Celebrates Brand's 100-year History in Detroit


Woodward Dream Cruise is world's largest one-day automotive event
1.5 million fans and 50,000 cars participate in grassroots celebration

DETROIT – Chevrolet will be the presenting sponsor for the 2011 Woodward Dream Cruise, a grassroots event that each August draws some 1.5 million car enthusiasts to Michigan's legendary Woodward Avenue. This year's Dream Cruise on August 20, the first in the three-year sponsorship agreement, will help mark Chevrolet's Centennial.

"Chevrolet has always had a strong presence as part of the Woodward Dream Cruise, and we're honored to have them become the presenting sponsor of the event," said Greg Rassel, president of the Woodward Dream Cruise. "We are looking forward to what lies ahead for the Dream Cruise, as this partnership will help the growth of our event over the next several years."

Chevrolet is showcasing its past, present, and future at the Dream Cruise, including:

Historic Chevrolets owned and driven by fans, employees, and retirees
A showcase of current Chevrolets, including Equinox, Cruze, Camaro, Corvette, and Volt
A chance for fans to see future Chevys, including the new Sonic small car, which will be built in Michigan, and the ZL1 Camaro
Performance vehicles and powertrains on display in Memorial Park in Royal Oak
Chevrolet Volt owners will participate in the Dream Cruise and related events, making this the first year that a significant number of electrically driven cars will participate in the Cruise.

"Chevrolet and the Woodward Dream Cruise are a natural partnership," said Rick Scheidt, vice president, Chevrolet marketing. "Chevrolet, as a global brand, is celebrating its centennial with locally focused events that recognize the passion people have for their Chevrolets."

"The Woodward Dream Cruise is the ultimate grassroots automotive event," said Scheidt. "It is open to everyone. It's free to attend. You can drive, or just watch. You can bring the family. It is a true celebration of automotive passion and performance, and we are pleased that Chevrolet can help make it possible."


About the Woodward Dream Cruise

The Woodward Dream Cruise is the world's largest one-day celebration of car culture, attracting more than one million spectators and over 50,000 muscle cars, street rods, custom, collector, and special interest vehicles. The 17th annual Dream Cruise is scheduled for Saturday, August 20, 2011. Visit www.woodwarddreamcruise.com.

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com

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    • 1 Second Ago
      Jorge Duran
      • 3 Years Ago
      Badges aside, I can't really tell the ZL1 from the SS or LT. It'd be nice if Chevy did something to really make the ZL1 stand out.
        • 3 Years Ago
        @Jorge Duran
        I dunno, I kinda like the idea of "Oh, it's just a Camaro." *Gone!*
      • 3 Years Ago
      Rather than sponsoring some cruise night, how about they sponsor the US Debt and buy back some of that stock which our Government holds?
        • 3 Years Ago
        good lord is this all anyone talks about on autoblog anymore? Money this, taxes that, government bailout blah blah blah. THIS IS A CAR SITE. I love the dream cruise, and I attend each year. It's not just "some cruise night," there are thousands of amazing pony cars in immaculate condition from all over the USA. Why don't you actually go before knocking it?
        • 3 Years Ago
        It's one of the largest classic car "shows" in the country... It's an amazing advertising opportunity, which means potential sales, which means potential profits to pay back the government. Sales also tend to mean increasing stock value, which means profit for shareholders like the government (Or in the government's case, reduced losses). Get some perspective (And probably a business degree) before griping about everything GM does.
      Wall Street Rules
      • 3 Years Ago
      Like Macho Man Randy Savage aka King Of Hicks would say: Man I must be in Quahog cause all I see is a bunch of hicks.
      • 3 Years Ago
      • 3 Years Ago
      Cant wait to get my 1972 Chevy Custom C10 truck out there this year ! It's WDC debut ! It's that much cooler that Chevy is sponsoring !
      • 3 Years Ago
      I am so looking for a sponcer for my 99 cavalier. If any one can help me pllease email me at. Hoffpauir27@gmail.com