- Jun 2, 2011
Scion getting heavy into death metal scene?
Scion FR-S Concept at the 2011 New York Auto Show - Click above for high-res image gallery
According to Automotive News, Scion is in the midst of rethinking its company strategy to help pull the Toyota offshoot out of its current sales slump. Originally, the automaker's executives envisioned a brand with quick product cycles that promised to keep its hardware fresh and interesting.
Unfortunately, that whole recession thing happened. Scion has since stretched its refresh cycle to save on cash, but it sounds like the brand also has plans to attempt to appeal to an audience outside of its current demographic. Apparently, Scion may even probe into the death metal scene to rummage up buyers.
The Japanese brand originally marketed heavily to the alternative and hip hop music base, but other brands have since caught on to the strategy. That helped to turn those genres more mainstream, so Scion is headed back out to the fringe.
In addition, buyers can expect to see two new models in Scion showrooms soon, including the $20,000-plus model based on the FR-S Coupe Concept and the iQ minicar. Somehow, we have a hard time picturing death metal junkies driving around in customized iQs, but what do we know?