2012 Jaguar XJ – Click above for high-res image gallery

An automaker can't make it in the fringe anymore. Everything's going either upmarket or mainstream, and Jaguar has opted primarily for the latter. The company that not so long ago offered essentially one sedan and one two-door is rapidly expanding to a full lineup. So what's the next step? According to the rumormeisters over at Autocar, it's ditching its current model naming strategy.

According to the UK publication, Jaguar is preparing to jettison nameplates like XJ and XF in favor of a more conventional alphanumeric system like those employed by its German and Japanese rivals. The thinking is that while the faithful know Coventry's naming system, it's not immediately evident to newcomers and outsiders where one model sits in the line-up vis-a-vis the next. Besides, it won't be the first time Jag has slapped alphanumeric badges like XJ8 on the flanks of its cars.

One model could possibly hold out, though, as the C-X75 heads down the road to production. Filling the shoes of the iconic XJ220, the company is reportedly toying with the idea of naming the new supercar XJ330. The original was named for the 220 mph top speed it was aimed to reach (but never did), and the new model is targeted to hit a more realistic 205 mph – or 330 km/h on the metric scale.

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    • 1 Second Ago
      • 4 Years Ago
      Yeah, look how great removing names like "Legend", "Vigor", and "Integra" worked out for Acura :) I thought Jaguar was smarter than that.
      • 4 Years Ago
      I think the XJ nameplate has too much history to dump.
      • 4 Years Ago
      I could talk about this subject all day. I'm so sick of people saying "but the alphanumerics represent something...blah blah blah". Who cares? Cars need names that move you, that inspire you, that drive(pun intended) you. Car makers need to take a lesson from the HTC phone corp when it comes to naming cars.
        • 4 Years Ago
        I agree, I think when it came to Audi, it made sense. They had the make their way into the luxury market and you're not going to do that by confusing your customers. Of course, bmw and benz have had their nameplates going for a while so no reason for them to swap. My family has owned Jaguars for more than 20 years and part of the appeal I see is that uniqueness, especially when it comes to their names. I owned an xjs which is far from the xj...
      • 4 Years Ago
      Bad Idea, Mercedes names are so confusing, why follow them?.
      • 4 Years Ago
      Sure, the XJ220 didn't hit 220 mph but 217 mph is pretty dam close!
      • 4 Years Ago
      So they're switching from alfanumeric badging to alfanumeric badging? I don't see any news here. Jag has ALWAYS been alfanumeric.
      Jesus follower!
      • 4 Years Ago
      Just leave it alone. Single worst thing Ford ever did was dropping Lincoln nameplates for alphanumeric garbage.
      • 4 Years Ago
      Oh yes because random numerical and alphabetical names are so easy to remember. I hate researching any foreign luxury brand online because without seeing pictures I can't tell the difference between an A4 and an IS. Don't even get me started on Porsche...
      • 4 Years Ago
      I think Jaguar would be idiots if they got rid of their current (and historical) naming scheme... who puts these freakin' people in charge that make these decisions? Just like the idiots at VW that decided American enthusiasts didn't want a decked out Golf R...
      • 4 Years Ago
      Terrible, terrible idea.
      • 4 Years Ago
      Exchanging one alphanumeric system for another? Everyone already knows what an XJ/XK is - Why would they want to lose that? If anything, just add some designators to the end such as XJ8 5.0, XJ8 5.0S, XJ8 5.0RS, XJ8L 5.0, XJ8C 5.0S, etc See? Easy.
      • 4 Years Ago
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