Nissan's "Gas Powered Everything" ad – Click above to watch video after the jump

Nissan's latest Leaf-related ad asks: "What would the world be like if gas powered everything?"

Well, according to the spot, a middle-aged man would wake up for work to the burning whistle of his gas-powered alarm clock, and with a few fierce tugs at his coffee maker's rip cord, he'd manage to fire up the gas-gulping machine. That same man, while at the office, would walk up to a miniature gas pump to refuel his laptop computer.

Oh, and the owner of a Chevrolet Volt, while standing at the gas pump refueling his plug-in hybrid, would watch in envy as another man across the street unplugs his Nissan Leaf and drives off.

Well, as you may have guessed, some General Motors execs aren't too thrilled that Nissan has taken a public shot at the Volt. Autoevolution says that in a "rare, but delicious unofficial reply on Twitter," GM's Executive Director of Product and Technology Communications, Jason Laird, tweeted:
"A carmaker poking gentle fun at our product ignores tow trucks they need and rental cars they recommend as backup to their product."
On the other hand, GM spokesman Rob Peterson, called the commercial "cute," but says that it's "misleading and damaging to the electric vehicle movement," according to Autoevolution.

Hit the jump to watch Nissan's now-controversial "Gas Powered Everything" clip.


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  • 97 Comments
      haackhomes
      • 3 Years Ago
      The volt is GM attempt at catching up with toyota. It will never happen they are what 20 years behind due to kissing big oil butts and as for quality they are a good 50 years behind due to saving money for the stock holders and disregarding the future of the company. Lets all cry for them now that they have our tax dollars that bailed them out. Yes they might have paid off their loan but remember the government still owns what something like 50 percent of them in stocks that they used tax payers money to buy into it? I would have just let it crash and burn with all of the family businesses that the government let crash and burn.....Lets all worry about the millionaires loosing money and let the working class loose everything, house, car and family from it.
        autoplaybook
        • 3 Years Ago
        @haackhomes
        FAIL. It's Congress that's been kissing Big Oil's butt. 12.8B/year in oil subsidies when the oil companies are profiting at many times over that rate. The people that voted down ending Big Oil subsidies in Congress got a combined $21M for Big Oil. Meanwhile, the automakers would like nothing more than to meet CAFE by bringing the efficient vehicles they sell in Europe over here. Trouble is, they're diesel-powered. And the reason they can't bring 'em over is because Congress enacted diesel emissions legislation that is 6x more stringent than the current European standard, and 1.5x more stringent than the one coming next year. They also tax diesel like crazy and...wait for it...let the BioDiesel manufacturing subsidies die. But, you know, thanks for playing.
        carboy55
        • 3 Years Ago
        @haackhomes
        Yeah oneway, it makes sense like a Model T with a Horse in the back just in case would have. It's a hedge that showed GM's timidity to the core. I can hear the board meetings.... "Let's not go ALL THE WAY electric, let's send SOME Money to the Saudis and pollute the air SOME, and stick people with far more maintenance so our dealers will be happy..." What VISIONARIES they have at GM! Bwahahaha
          autoplaybook
          • 3 Years Ago
          @carboy55
          FAIL x2 If you've got $33k to spend on a car you can only use in town, be my guest. Tell me how much extra you'll spend on that second car in the garage for longer trips. And what does it run on? Pay a $41k, buy a Volt, and it can be your ONLY car.
      darthjayson
      • 3 Years Ago
      If GM cared about the "electric vehicle movement" they wouldn't have gotten people all excited for what turned out to be a glorified hybrid built on the dime of the American taxpayer.
        themanwithsauce
        • 3 Years Ago
        @darthjayson
        You aren't ignorant enough to still cling to that argument aboujt taxpayers are you? Almost all companies doing business in america have received government assitance in one way or another and the japanese automakers have been getting aid from their own government for a long time. Its not as big as it once was but I'm willing to bet japanese public records of federal spending would show subsidies to the automakers to gain foreign market share. And "glorified hybrid" is a real simplification of the mountain of engineering that went into it so judging by your casual dismissal of it you don't know much about what all goes into automotive design do you? Both cars are massive engineering feats. If I use your logic then the leaf is little more than an EV1 with a nissan badge.....wait.....who was it who made the EV1 again?.....oh yeah, GM. Oh and let's not forget ford had an electric ranger program for a while too.
        carboy55
        • 3 Years Ago
        @darthjayson
        BONGO - well said!
        Firefly
        • 3 Years Ago
        @darthjayson
        I guess you think GM is responsible for the economic collapse and the housing market burst, don't you? ...oh wait, that was Sony... ...or was it Skype? Damn...I can never tell them apart...
      • 3 Years Ago
      [blocked]
        Julius
        • 3 Years Ago
        Interesting that you still call it the "VaporVolt", even though we already have commercial sales... I guess habits die hard.
          • 3 Years Ago
          @Julius
          [blocked]
        • 3 Years Ago
        [blocked]
        • 3 Years Ago
        [blocked]
      pantospatacos
      • 3 Years Ago
      Nice try, GM. But you have been marketing the Volt as an electric car and someone called you out. Not sure how you have gotten away with it and no one has sued you for false advertising.
        Biggs
        • 3 Years Ago
        @pantospatacos
        It is an electric car, just because it has a gas GENERATOR on board to keep it going after you spend your charge doesn't turn it into a non-electric car. Uneducated masses spawn more uneducated masses. The Volt does not rely on gas, hell you can go without using your gas at all, isn't that what an electric car is?
          • 3 Years Ago
          @Biggs
          [blocked]
          NightFlight
          • 3 Years Ago
          @Biggs
          100% False. The Volt IS essentially a plug in hybrid. If the motor were truly a generatior, the ICE would in NO way be connected to the drive wheels. In the Volt, the ICE is connected to the drive wheels, it doesn't just generate power to the battery pack to power the electric motors. Sounds like you need to educate yourself a bit more before you try to call someone else out.
          NightFlight
          • 3 Years Ago
          @Biggs
          Furthermore, the Prius is also capable on traveling purely in an EV mode. Does that make it an electric car? The Volt, while still a great acheivement for GM, is essentially an extended range plug-in hybrid vehicle.
          carboy55
          • 3 Years Ago
          @Biggs
          Biggs: Electric cars don't have tailpipes and never need to stop at gas stations. Tattoo that on your forehead so you won't forget it ever again.
        Gubbins
        • 3 Years Ago
        @pantospatacos
        Yep...an "electric car" doesn't have an ICE, period.. In this case it's a plug-in hybrid.
        themanwithsauce
        • 3 Years Ago
        @pantospatacos
        Because it can be an electric car when you want it and a normal car when you don't. No one is forcing you to not recharge it or drive it for 200 mile trips non stop, you have the option. Leaf is a better electric car but that came at the cost of no other option.
          themanwithsauce
          • 3 Years Ago
          @themanwithsauce
          Yet hybrid powertrain implies that the gas and electric motors always operate at the same time. If the gas motor is not even on when the electric motor is in operation then it is electric. Now if it was labeled as a plug-in hybrid that is a bit better but I still think there is a difference between a hybrid powertrain and the ability to go pure electric. Theoretically speaking the volts batteries could always be used alongside an ICE for superior hybrid operations but it would need recharging after so many miles since the motor uses more electric power than other hybrids. In a sense, both methods require recharging. But one implements hybrid powertrain while the other is electric that reverts to hybrid. And you just compared bird noises to cars.....have YOU been drinking the sauce?
          • 3 Years Ago
          @themanwithsauce
          [blocked]
          carboy55
          • 3 Years Ago
          @themanwithsauce
          You must be DRINKING the sauce. A car with a gasoline engine of any kind is not an electric car: It is a hybrid. My parrot may be able to quack, but that doesn't make her a duck. Got it now?
      Blakkar
      • 3 Years Ago
      The Volt is the far more practical solution simple as that.
        Dest
        • 3 Years Ago
        @Blakkar
        And far more expensive to boot lol. If someone wanted practical, they'd get a Prius.
        Tony
        • 3 Years Ago
        @Blakkar
        What do you do it your battery dies and your on a road with no power station? Buy the VOLT !
      hp
      • 3 Years Ago
      Coming from a carmaker who needed the government and the tax payers as backups to their product.
        Blakkar
        • 3 Years Ago
        @hp
        Let's not overlook that the US Govt paid Nissan a quite a sum for them to develop and build the Leaf. Otherwise, the Leaf would not have happened. Besides the VOLT is the better car overall.
          lne937s
          • 3 Years Ago
          @Blakkar
          Actually, Nissan got a loan guarantee to build a factory in Tennessee. They got nothing for development. And, unless Nissan, one of the most consistently profitable companies in the industry, defaults on its loans, it costs the taxpayers nothing. It is nothing like the GM bailout. Simply, it allows Nissan to find favorable financing to build the most advanced and largest EV and automotive battery production plant in the world in Tennessee, USA. Would you rather have them build it somewhere else?
        Firefly
        • 3 Years Ago
        @hp
        ...unlike Lehman Brothers, at least "Government Motors" paid it back. Now where exactly did Wall St. put our $700 billion?
          lne937s
          • 3 Years Ago
          @Firefly
          We let Lehman go bankrupt and liquidate, we didn't bail them out. There was nothing to repay. In terms of "where exactly did Wall St. put our $700 billion?" Most of it we got back from the banks. Of the estimated $25 Billion that we will lose, $19 Billion is projected to be from the auto component, especially GM, who is not expected to reach the stock price needed to repay the taxpayer. GM repaying the government loans from the government escrow account does not mean we did not lose billions of dollars. So, to your question of where the TARP money went, GM ended up costing more than all of Wall Street put together. http://www.washingtonpost.com/wp-dyn/content/article/2010/11/29/AR2010112905453.html http://www.spokesman.com/stories/2010/sep/02/lehman-brothers-was-denied-bailout-former/
      TexRob
      • 3 Years Ago
      LOL, that is a great tweet. The fact of the matter is, GM is making the car that best suits where we are with the technology today.
        Dest
        • 3 Years Ago
        @TexRob
        Too bad it's not reasonably priced.
      _M7_
      • 3 Years Ago
      GM at the begining talk too mucho cra*p saying volt was electric and not hibrid ...now they are paying the lack of engineering
        Guntis Liepins
        • 3 Years Ago
        @_M7_
        You are too harsh to GM engineers. Volt is designed to be practical. I would not call it "lack of engineering".
          Dest
          • 3 Years Ago
          @Guntis Liepins
          Too bad it wasn't designed to be financially practical lol
        Biggs
        • 3 Years Ago
        @_M7_
        It's not a Hybrid, do your research.
      • 3 Years Ago
      [blocked]
        CarMan
        • 3 Years Ago
        Such a hater. VOLT SUCKS compared to the leaf. I pity you.
          Rampant
          • 3 Years Ago
          @CarMan
          "Such a hater. VOLT SUCKS" Oh, the irony.
          • 3 Years Ago
          @CarMan
          [blocked]
          • 3 Years Ago
          @CarMan
          [blocked]
          CarMan
          • 3 Years Ago
          @CarMan
          @J. Smeagle No I was giving sincere advise to the guy. The picture is scary.
          CarMan
          • 3 Years Ago
          @CarMan
          @Rampant. I think your face looks ugly. Change your facebook profile pic.
      driive blog
      • 3 Years Ago
      Imagine a world with 1 hour day and 23 hours night! Imagine your mobile phone not working everywhere and you have to look for a fixed cabin somewhere Imagine at 50 miles your parents are too far from you ! Imagine you forgot something important at home in the morning and your car can't take you back Imagine....yourself tightened all your life ! USA = FREEDOM ! That's why Nissan is selling 80 EVs a month !
      Red
      • 3 Years Ago
      VOLT what a POS!!!!Design by a 2 year old with technology as my lawnmower (i have a push mower). GM used to make good cars.
        NightFlight
        • 3 Years Ago
        @Red
        GM is making (importing) better cars than the US has ever had in its history, ever. GM has never had a better lineup than they do now.
          300 miles club
          • 3 Years Ago
          @NightFlight
          wow and you probably walk with a white cane. Sorry you are very very wrong!
      Carlos Vargas
      • 3 Years Ago
      Nissan should revise their commercial to include a gas power GM dealership stealing rebate incentives.
        Firefly
        • 3 Years Ago
        @Carlos Vargas
        ...as long as the Leaf driver doesn't have to drive 102 miles to gloat. He may end up asking the Volt driver for a lift home.
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