Stay A Hero, Stay Safe ad – Click above to watch the video after the jump

Remember the Embrace Life seatbelt advocacy ad? The spot, which was created by The Sussex Safer Roads Partnership, featured a man driving an imaginary vehicle, and when he braced for impact (in his living room), his wife and daughter rushed to form a seatbelt. The safety ad went viral almost immediately, with over 13.7 million YouTube views to date, while at the same time really driving home the fact that safety belts saves lives. A truly beautiful effort.

The Sussex team is looking to strike gold once again with a new spot, this time taking aim at motorcyclists in a new commercial about motorcycle safety. The ad, titled "Stay a Hero, Stay Safe," doesn't have quite the same impact as the Embrace Live commercial, but it's still worth watching. Hit the jump to see for yourself.



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    • 1 Second Ago
  • 10 Comments
      pinyatapbjtime
      • 3 Years Ago
      loved it...
      Redline
      • 3 Years Ago
      Nice ad, I like it. Ride safe.
      foxthewhite
      • 3 Years Ago
      that big guy is riding at night with a smoked face shield?
        Redline
        • 3 Years Ago
        @foxthewhite
        After he lifts it you can see it''s a clear visor.
      Trieclipse
      • 3 Years Ago
      Damn onions...
      EAB
      • 3 Years Ago
      Good ad. I am sure it will be a hit on bike night at the local watering hole, where middle aged guys without a brain or a clue ride up on their 25K dollar Harley that they ride less than 500 miles a year, get laid out on six "Bud Lights" and attempt to ride home without hurting anyone or themselves. They usually comment they like the freedom of no helmet or gear. I respond in kind "Well, if you don't think your brain is worth wearing a helmet, you are probably right."
      • 3 Years Ago
      [blocked]
      chan625
      • 3 Years Ago
      AB pls note the autoparts seller spamming