• May 27, 2011
2010 Mazda3 – Click above for high-res image gallery

It's taken seven years and ten months, but Mazda has hit an important milestone in the production of its highly regarded Mazda3 compact car. On April 26, 2011, at its Hofu Plant in Yamaguchi, Japan, the three-millionth 3 rolled down the assembly line.

For those keeping track of such things, this makes the Mazda3 the fastest-selling nameplate in the automaker's current lineup. Over 1.1 million units have been sold in North America to date.

In addition to the Hofu plant, the Mazda3 is also built at the Changan Ford Mazda Automobile (CFMA) plant in Nanjing, China, and AutoAlliance in Thailand. Congrats on the achievement, Mazda, and here's looking forward to the next seven years and ten months of SkyActiv-powered Mazda3s.
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Press Release

Seven years and ten months after production of original Mazda3 commenced in June 2003

HIROSHIMA, Japan (May 25, 2011) - Mazda Motor Corporation has announced that cumulative production of the Mazda3 (known in Japan as the Mazda Axela) reached three million units*1 on April 26, 2011. This milestone was achieved in just seven years and ten months since production of the first-generation model commenced, making the Mazda3 the fastest-selling model in Mazda's current line-up of passenger vehicles, with sales of 1,152,332 in North America alone.

Mazda3 is a true global vehicle; it is produced in three locations - Mazda's Hofu Plant in Yamaguchi, Japan, the Changan Ford Mazda Automobile (CFMA) plant in Nanjing, China, and AutoAlliance Thailand (AAT) - and is sold in approximately 90 countries and regions*2. The three-millionth Mazda3 was produced at the Hofu Plant and is a Japanese-specification five-door hatchback featuring Mazda's MZR-2.0L engine and i-stop, Mazda's unique idling stop system.

"Mazda3 embodies the three elements of Mazda's DNA: distinctive design, exceptional functionality, and responsive handling and driving performance," said Hirotaka Kanazawa, Mazda Motor Corporation's senior managing executive officer in charge of R&D. "Continued global success has seen it grow into Mazda's most popular model, comprising a third of all Mazda vehicle sales. Since the first-generation model appeared on the market, it has responded to the major changes in the automobile industry by inheriting and strengthening Mazda's brand DNA while evolving exceptional environmental and safety performance. As the Mazda3 passes the three-million-unit mark, I would like to thank every customer for their support, and reaffirm our commitment to delivering outstanding environmental and safety performance balanced with driving pleasure that goes beyond your expectations."

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

*1 Data from Mazda's internal records

*2 CY2010 sales result

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    • 1 Second Ago
      • 3 Years Ago
      You hear that whimpering in the background? Thats VW says 'it should have been me, it should have been me'!!!
      • 3 Years Ago
      Congrats to Mazda! That's a lot of vehicles for a small manufacturer. The Mazda3 is still the best selling vehicle in Canada, and it is in the top 5 here in the US. I've driven the new Focus but I still think the Mazda3 hatchback is the best driving C-segment vehicle sold in America.
      Marian Kulasik
      • 3 Years Ago
      For those people that cant get over the "smile and the grill" this is not the only car that "smiles at you"
      • 3 Years Ago
      Congrats to Mazda! I've got 106,000 trouble-free miles on my '07 Touring. Original brake pads (over 50% life remaining) and the clutch still feels like new. It's been a wonderful little car to date.
      • 3 Years Ago
      Fun to drive cars sell well too. Are you listening Toyota and Honda?
      • 3 Years Ago
      We have an '06 hatch with 55k miles. The first tires were crap and were gone in 20k. Because my wife NEVER coasts, she's gone through three sets of brakes. Because she either can't see or isn't paying attention to the right side of the road, she's now on her third set of struts and various suspension bits after running into/over curbs. The only design defect is the front plastic engine undertray, which can catch ice and snow during backing, and can be torn off, along with the inner plastic fender liners. The only factory part to fail was the gas cap! My only gripe is the throttle tipin, which is so abrupt, smooth starts are a problem. I guess that Mazda wanted the car to feel peppy, which it is, but a little too much in winter, when you need more control.
      • 3 Years Ago
      Glad to see the car looks so happy about the milestone as well! :D
      • 3 Years Ago
      They may be good (performance, quality) cars, but this car is UGLY. Since there are other good cars for sale, there is no reason to buy this UGLY car.
        • 3 Years Ago
        The Mazda 3 is for serious drivers, not serious people.
        • 3 Years Ago
        I disagree. You may not like the face, but aside from that it's a fantastic looking car. Add that it's a blast to drive (the best in it's category), and lacks the klingon dashboard of the Focus, and this is the best small car out there in FWD. I'll tell ya, Mazda knows how to make a good car. Recently had a Mazda5 from Hertz and that thing is great. Six seats, sporty ride. If I needed the cargo/people hauling capacity, that would be #1 on my list.
        Jonathan C Baker
        • 3 Years Ago
        As an ecstatically happy owner of a 2005 Hatch, I'll go as far as to agree that the current generation has an ugly face. Almost two years down the road and the front end still makes me cringe. But there is nothing particularly wrong with the rest of the car's styling, though I prefer the simpler lines of the first generation. And the rest of the car is just so damn good for any practical enthusiast.
      • 3 Years Ago
      Sorry, but I hate that grill..............just flat ugly!
      • 3 Years Ago
      Mazda would have sold 6 million if it didn't have the stupid looking smiley face on the front.
      • 3 Years Ago
      No wonder it' so happy ! Yuck Yuck Yuck
      Evan Hayden
      • 3 Years Ago
      I've had mine (http://www.flickr.com/photos/electrofreeze/835082505/) for 4 years now, and it still brings a smile to my face every time I get behind the wheel, and I still admire the design. The Mazda3 is a damn good car.
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