• May 26, 2011
What you're looking at is not the 2012 Hyundai Accent, it's the 2012 Dodge Attitude. Yes, we see the Hyundai badge. No, we aren't kidding.

Dodge has, for quite some time now, sold a rebadged version of the Hyundai Accent in Mexico under the Attitude moniker. (Hyundai, as an automaker, is otherwise absent from the Mexican market). And while the previous-generation Attitude was simply a rebadged version of the old Accent sedan, it appears that the 2012 model doesn't even go that far.

We got our first glimpse at the U.S.-spec Accent at the 2011 New York Auto Show earlier this year, and while our market will benefit from the functionality of the five-door hatchback configuration, the Dodge Attitude will only be available as a sedan. A 1.4-liter gasoline engine is standard, with a 1.6-liter powerplant available as an option.

Dodge N100UPDATE: Looks like the Accent isn't the only Hyundai vehicle being given the Pentastar treatment in Mexico. The Korean automaker's Starex van (known as the iLoad and iMax – seriously – in Australia) also wears a Dodge nameplate in Mexico, though like the Attitude, the Hyundai badges have remained intact. The Dodge H100 is available in both cargo van and passenger van configurations. (Hat tip to owenrec!)


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    • 1 Second Ago
  • 34 Comments
      Snowdog
      • 3 Years Ago
      Badges? We don't need no stinkin' badges!
      BurnXOutXBright
      • 3 Years Ago
      Badges? Badges?!? We don't need no ... well, maybe we should get some badges.
      Moe Khan
      • 3 Years Ago
      From my understanding, Hyundai has nothing in Mexico. No brand value, no dealer network, nothing. Which caused Hyundai to tie up with Dodge to sell their cars. Dodge makes a little money out of the arrangement (hence why they don't bother re badging the cars), and Hyundai gets access to a market they'd otherwise have to spend millions to enter into. Hyundai doesn't want to spend the money on marketing and a dealer network, Dodge doesn't want to spend the money to develop a reasonable supermini and city car. Interestingly, they did the same thing with the Trazo for a while (Nissan Tiida/Versa).
      Hazdaz
      • 3 Years Ago
      Well besides the Neon (and the Caliber), almost all the small cars that Dodge has sold going back some 2 decades have been rebadged Asian imports (mostly Mitsu). Its just rather pathetic when they don't even bother to stick their own badge on the nose though. Oh well, I see this as a temporary solution till Fiat can get its small cars ready for import into North America.
      sckid213
      • 3 Years Ago
      I spent quite a bit of time in Mexico City growing up, and as a car enthusiast it's like going to a bizarre other planet in terms of cars there. Badges are mixed and matched like nothing there -- Ford Grand Marquis, Chrysler Neon, Dodge Town & Country -- you really see it all. VW's are popular there, as are Nissans. They sold a version of the last-last-last-last gen Sentra for years after it was discontinued here badged the Tsuru. Chevy is also quite popular, but most of the models I saw were Korean-made models like the Monza. And they are actually baded with a badge that reads "Chevy," not Chevrolet. Ford sells versions of the F-150 badged "Lobo." It's really just a free-for-all sh*t show in terms of branding.
      Jay
      • 3 Years Ago
      Here, I fixed it. http://jscullin.com/fixedit.jpg
      ken
      • 3 Years Ago
      At least they share the same design language. oh wait....
      Jarda
      • 3 Years Ago
      just :PP
      owenrec
      • 3 Years Ago
      Looks like they have a sweet new RAM van too - http://www.camionesram.com.mx/autos-nuevos/h100-wagon-2012/
      Jarda
      • 3 Years Ago
      Imported from...
      SpeedyRacer
      • 3 Years Ago
      Even the current Attitude in Mexico wears the Hyundai badges on the wheel covers and key fob. It was very comforting to know I had a Hyundai rental car instead of a Chrysler corp piece of work. "Made in Detroit" -- they might as well advertise made in Ethiopia or some other third world community.
        • 3 Years Ago
        @SpeedyRacer
        [blocked]
        THE GOOSE
        • 1 Year Ago
        @SpeedyRacer
        I guess the Dodge logo in MX is the Hyundai logo, wait till they go to korea and be like wtf
      BipDBo
      • 3 Years Ago
      Dodge knows that they can sell more cars with an "H" on the grill.
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