2012 Volkswagen Passat - Click above for high-res image gallery

Volkswagen has officially announced pricing for the company's 2012 Passat. Buyers will be able to jump into the mid-size sedan for as little as $19,995 (*plus $770 in destination charges). At that price, you can expect to be met with a 170-horsepower, 2.5-liter four-cylinder engine and a five-speed manual transmission riding on 16-inch steelies. Dual-zone climate control, Bluetooth connectivity and a host of other gadgets are standard equipment on the base model, though customers can step up to SE trim for $23,725 plus delivery. The extra coin will net buyers an eight-way power adjustable seat, flashy 17-inch alloys and a leather-wrapped steering wheel, among other kit.

But here's the only number we want to know: VW will politely ask for $25,995 plus delivery for the Passat TDI, complete with its 2.0-liter, turbocharged four-cylinder engine and up to 43 mpg highway. That's just $200 more than the Hyundai Sonata Hybrid.

Finally, 3.6-liter V6-equipped vehicles will start at $28,995. There are just 16 buildable configurations for the Passat, and each engine choice is available in three trim levels: S, SE and SEL. Hit the jump for the press release.
Show full PR text
ALL-NEW 2012 VOLKSWAGEN PASSAT STARTS AT LESS THAN $20,000

2012 Passat Sets New Benchmarks in the Midsize Segment:

Highly Contented with Standard Premium Features Such as

Automatic Dual-Zone Climate Control and Bluetooth®
Only Clean Diesel Option in Segment with Manufacturer

Estimated Best-in-Class 43 MPG Highway and Range of Nearly
800 Miles
Class-Leading Rear Seat Legroom
No-Charge Three-Year/36,000 Mile Carefree Maintenance® Program
German Engineering and Sophistication, Built in Chattanooga, Tenn.

Herndon, Va. – Volkswagen of America, Inc. today announced pricing for the all-new 2012 Passat, a vehicle that brings new standards to the highly competitive midsize segment, with a starting MSRP of $19,995. The 2012 Passat offers exceptional features and premium options in three powertrains and a variety of equipment levels, with equally impressive pricing.

"The 2012 Passat is a true Volkswagen, offering German engineering, class-leading standard features, and superior fuel economy, all for a remarkable value," said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. "Demonstrating our commitment to the American market, the car will be produced at one of the newest, most advanced, and environmentally responsible auto assembly plants in the world in Chattanooga, Tennessee."

The 2.5L model with manual transmission and 170 horsepower has a starting MSRP of $19,995.The 2.5L model, available in eight equipment levels, comes standard with automatic dual-zone climate control, Bluetooth connectivity, steering wheel audio controls and Volkswagen's no-charge three-year/36,000 mile scheduled Carefree Maintenance Program. The up-level SE model starts at $23,725 and includes additional equipment such as 17-inch alloy wheels, 8-way power driver seat, heated front seats, touchscreen Premium VIII radio, and a multi-Function leather-wrapped steering wheel (see 2012 Passat pricing chart for further details and additional model information).

The 2.0L TDI® Clean Diesel model offers three trim levels and starts at $25,995. The Passat TDI – the only clean diesel option in the midsize segment – is expected to deliver 43 mpg highway, with a range of nearly 800 miles. The TDI base trim package, the SE, comes standard with features such as 17-inch alloy wheels, heated front seats, Volkswagen's touchscreen Premium VIII radio and a six-speed manual transmission. Volkswagen's automatic DSG® transmission is optional. This direct-shift gearbox is a technologically advanced six-speed transmission that incorporates an automatic dual-clutch system that instantly engages and disengages gears without the need for a clutch pedal.

The powerful 3.6L VR6® is offered in three trim levels and has a starting MSRP of $28,995. The VR6 model comes standard with a six-speed automatic DSG transmission and offers a highly competitive 280 horsepower. Additional standard premium features in the VR6® model include 18-inch alloy wheels, comfort sport seats, a sunroof, and a class exclusive Fender® Premium Audio System.

The new Passat, designed specifically for the North American market, provides premium features uniquely offered in the U.S., yet maintains the dynamic character that is expected of a Volkswagen. For instance, the new Passat sets new standards for comfort, with best-in-class rear-seat legroom. The all-new midsize sedan is 191.7 inches long and has a 110.4 inch wheelbase.

Premium options include leather seating surfaces, leather-trimmed multifunction steering wheel, wood decor, ambiance lighting, memory driver's seat, power passenger seat, a choice of Volkswagen's RNS 315 or RNS 510 navigation systems, front fog lights with static cornering lights, and keyless access with push button start.

The Passat will also offer the new Fender Premium Audio System, designed exclusively for Volkswagen. In a partnership that combines quality automotive engineering and quality sound engineering, Volkswagen and Fender have teamed up to bring the raw emotion of live music to the driving experience.

2012 Passat Pricing

Model
Price
Features
2.5L – S (man)
2.5L – S w Appearance
(auto)
$19,995
$22,690
16" steel wheels, six-speed manual transmission, Automatic dual-zone climate control, power locks & windows, body color mirror and door handles, Bluetooth connectivity, steering wheel audio controls, 8-way manual driver seat, center armrest w/integrated storage box
+ Six-speed automatic transmission, 16" alloy wheels, rear center armrest w/storage
2.5L – SE (man)
2.5L – SE (auto)
2.5L – SE w Sunroof
2.5L – SE w Sunroof/Navi
$23,725
$24,825
$25,625
$26,795
17" alloy wheels, V-Tex leatherette, 8-way power driver seat, heated front seats, touchscreen Premium VIII radio, Multi-Function leather-wrapped steering wheel, aluminum trim dash and middle console, exterior chrome window trim, sliding front center armrest
+ Six-speed automatic transmission
+ Sunroof
+ RNS 315 Navigation with Mobile Device Interface (MDI)
2.5L – SEL
2.5L – SEL Premium
$28,395
$29,895
+RNS 510 Navigation, Fender Premium Audio System, Homelink, comfort sport seats, interior chrome accents, wood grain interior décor, exterior chrome accents
+ leather seating surfaces, keyless access and remote start, fog lights, driver seat memory, 8-way power passenger seat
TDI – SE
$25,995
17" alloy wheels, V-Tex leatherette seating, 8-way power driver seat, heated front seats, touchscreen Premium VIII radio, Multi-Function leather-wrapped steering wheel, aluminum trim dash and middle console, exterior chrome window trim, sliding front center armrest


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    • 1 Second Ago
  • 89 Comments
      Armaan
      • 3 Years Ago
      Under $20k? That's going to get some solid attention. We all know the options are going to get that price north of $25k, but it's the same philosophy BMW and MB once used when pricing their entry-level sedans under $31k.
      chonnes
      • 3 Years Ago
      So this is Volkswagens new 1995 Toyota Avalon huh? http://i.imgur.com/Jv2UF.png
      tantareanujellob
      • 3 Years Ago
      WOW the diesel with its pathetic fuel economy costs more than a Sonata Hybrid? Good luck with that.
        Synthono
        • 3 Years Ago
        @tantareanujellob
        43 mpg is pathetic?
        creamwobbly
        • 3 Years Ago
        @tantareanujellob
        Diesels don't fare well in the EPA test cycle. Hybrids are tuned specifically for it. In the real world, diesels get 15-20% better than EPA figures. Hybrids up to 50% *worse*.
        Lachmund
        • 3 Years Ago
        @tantareanujellob
        wtf are you talking about?
        ekyp
        • 3 Years Ago
        @tantareanujellob
        I wouldn't want to drive like a grandma, so I'd take the TDI over hybrid any day.
      • 3 Years Ago
      [blocked]
        BRKF06
        • 3 Years Ago
        No chance. The new sonata has more power, far better MPGs, better interior materials, a better warranty and finally much better reliability. What exactly would pull people to this lackluster car?
          Leather Bear
          • 3 Years Ago
          @BRKF06
          You can't compare the reliability of a car that isn't available yet. Hyundai has moved beyond the dark days of the Pony/Excel, and there is no reason why VW can't do the same. The build quality of a new model from an new factory is a big unknown, but other VWs that use the 2.5L 5-cyl. (2007+ Rabbit, Golf and Jetta models) have a "better than average" or "much better than average" reliability rating at Consumer Reports. For the record, my personal experience with VWs ('81 Rabbit Diesel pickup and 2001 Passat V6) were as money pits, so I'm no fanboi. However, I might be tempted to give them another chance if they finally decide to bring the Polo to the US market.
        RudyH
        • 3 Years Ago
        So you will pay more for less power? Doubt it I prefer the Passat styling over the Sonata, but the price and lack of power is a tough sell. Stick 4-motion on the Passat and my interest is back. I own a Genesis Coupe, and want my Audi S4 back...so it is only my unbiased opinion...
        tantareanujellob
        • 3 Years Ago
        HAHAHAHAHA yeah right. The Sonana makes this Impala clone look 15 years old.
      ravensclaw007
      • 3 Years Ago
      Guys....let's look at the reality of this....they have taken away what made VW special and wal-mart-ed it out. Say goodbye to great handling and spirited driving.....anyone care to disagree?
        Tone
        • 3 Years Ago
        @ravensclaw007
        You can still get that from VW...you just can't get it in a Passat. Face it, they're into the numbers game now. The appliance business has been very lucrative for the likes of Toyota and Honda in recent years, and V-Dub wants a piece of that business. Some people like their toasters and blenders.
        Pdexter
        • 3 Years Ago
        @ravensclaw007
        Though we have all complained how VW has gone more and more premium while the company. In USA you don't have Skoda, but Audi and VW(while for some reason Audi doesn't seem to do as good there as in Europe and Asia). I agree that trying to compete price alone wont serve them right, but imo the direction is right. Here we got Skoda and Audi that keeps VW in certain price range.
        Rick
        • 3 Years Ago
        @ravensclaw007
        I disagree, the car has been reviewed and said the suspension/handling is fine.
        Kumar
        • 3 Years Ago
        @ravensclaw007
        Yeah, it sucks, but you can't blame them for doing what they had to for higher sales. I do think they screwed up with the Jetta, not releasing the better model without rear drum brakes at introduction. They set themselves up to get hammered by the press by not having the better version to test drive. Now, with the Passat, by not having a wagon, we'll probably see a repeat.
      Soccer Mom
      • 3 Years Ago
      Why did Autoblog posted an image of Jetta when the article talks of Passat?
        NightFlight
        • 3 Years Ago
        @Soccer Mom
        I think this might be a bit of sarcasm here.... Jetta XL = Passat
        Jim
        • 3 Years Ago
        @Soccer Mom
        My Autoblog RSS feed is showing the new Passat. Note the square fog lights in the Passat, Mom. The Jettas are round.
        Matt
        • 3 Years Ago
        @Soccer Mom
        Don't feel bad, Jim, it was very well played. Soccer Mom, +1
      Hazdaz
      • 3 Years Ago
      "That's just $200 more than the Hyundai Sonata Hybrid." So once again diesel is a losing proposition. The Sonata Hybrid gets 35/40 miles per gallon and each of those gallons of gas cost less than a gallon of diesel.
        • 3 Years Ago
        @Hazdaz
        [blocked]
          NightFlight
          • 3 Years Ago
          Except that admit that they drive harder than normal. I had a Elantra as a rental recently for a 500 mile road trip and I had NO problem acheiving that 40MPG mileage figure with my own calculations.
      Jeff Is Mr Mom
      • 3 Years Ago
      The $20K price tag is just bait & switch to get people into the showroom and then upsell them, ala the $15K Jetta. At a more realistic $25-28K, there are better options...this is, after all, still a dumbed-down VW for American & Canadian buyers. But don't let that stop you, VW-Fan Boys: Just because you don't ever actually go to Germany and see real VW's doesn't mean you shouldn't go out and get into debt for this Teutonic Camry.
      • 3 Years Ago
      [blocked]
      Jason
      • 3 Years Ago
      Why isn't there a model with an engine less that 2 litres? The american car philosophy really doesn't reflect the current fuel crisis.
      poopoohead100
      • 3 Years Ago
      Instead of focusing on making their cars cheaper, VW should focus on making their cars more reliable.
      tantareanujellob
      • 3 Years Ago
      This thing is about as modern looking as a 1980 A-body GM.
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