• May 25, 2011
Max Page as Tiny Vader at the VW Chattanooga inauguration – Click above for high-res image gallery

On Tuesday, May 24, Volkswagen officially opened its plant in Chattanooga, Tennessee that is dedicated to building the Passat. There were all sorts of potentates gathered for the occasion, from Department of Transportation Secretary Ray LaHood to current and former mayors of the city. When it came time to press the big, red button to get the factory party started, though, six men gathered around the podium and they didn't make a move until a surprise guest waved his hands: little Darth Vader.

Otherwise known as Max Page, he's the kid in costume who practically owned YouTube when he appeared in VW's 2012 Passat commercial during the Super Bowl. Arriving with an entourage of Stormtroopers and his theme music, he did a little of what he does, the red button was pushed, and it was only then that the Chattanooga facility officially opened.

It was a fun beginning. Let's hope the plant benefits from The Force and Vader's touch as much as that commercial did, and as much as VW and Chattanooga are praying it does. Read the official press release after the break, and, more importantly, check out Tiny Vader in our high-res image gallery.
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Volkswagen Inaugurates New Plant in Chattanooga, Tennessee

Foundations laid for profitable growth of Volkswagen Group in North America
Model plant for sustainable, resource-efficient automobile production


Wolfsburg / Chattanooga, May 24, 2011 – Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen Aktiengesellschaft, and the U.S. Secretary of Transportation Ray LaHood have today inaugurated the new Volkswagen Group plant in the United States in the presence of prominent representatives from politics, business and the media. In Chattanooga, Tennessee, over 2,000 employees are to produce up to 150,000 vehicles per year. The plant sets new standards in terms of sustainable, resource-efficient production.

At the inauguration ceremony, which was also attended by Dr. Klaus Scharioth, German Ambassador to the United States, Bill Haslam, Governor of the U.S. State of Tennessee, Jonathan Browning, President and CEO of Volkswagen Group of America, as well as U.S. senators Robert Corker and Lamar Alexander, Prof. Winterkorn stated: "The Volkswagen Group has finally arrived as a local manufacturer in the United States. We are proud to be part of this great automobile nation as a producer, an employer and as a friend and good neighbor to people in the region."

Since construction started in 2009, an automobile plant including body shop, paint shop, assembly facility, technical testing center, academy for the initial and advanced training of employees, and a supplier park with eight companies has been built on a 1,400 acre site in Chattanooga. The design production capacity of the plant is 150,000 vehicles per year. The manufacturing depth for the Passat produced here will be of the order of 85 percent. 1,700 people are already employed directly by Volkswagen in Chattanooga. 10,000 additional jobs will be created in the U.S. component supply industry.

Volkswagen is investing about one billion US dollars in the development of the facility at Chattanooga, which will be among the world's most advanced and environmentally compatible automobile plants. The new plant is in line with the highest requirements of the U.S. LEED (Leadership in Energy and Environmental Design) standard, which lays down stringent provisions for the sustainable, environmentally compatible construction of buildings.

One of the key measures taken at the plant is the use of a painting process without any filler, which reduces CO2 emissions by about 20 percent. Water efficiency at the plant also meets the most stringent requirements. Volkswagen has built the world's first automobile paint shop to use a waterless separation process for topcoat application. Thanks to the use of collected rainwater, water consumption at the Chattanooga plant is also considerably lower than at facilities of a comparable size. In addition, the U.S. plant is the first Volkswagen facility to rely entirely on energy-saving LED systems for outdoor lighting. The production buildings and offices are also equipped only with energy-saving lamps controlled by motion sensors. The entire lighting system of the plant uses some 20 percent less energy than a comparable facility.

The United States is one of the world's largest and most important automobile markets. The new U.S. plant lays the foundations for Volkswagen to meet its target of boosting Group sales in the United States to more than a million vehicles per year by 2018 at the same time as winning a market share of about six percent for the Volkswagen Group.

The U.S. Passat from Chattanooga, specially tailored to meet the needs of American customers, and the Jetta produced in Mexico are key elements in Volkswagen's offensive in North America. The next generation of the iconic Beetle will pick up the threads of the brand's legendary heritage in the U.S.


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  • 14 Comments
      • 3 Years Ago
      [blocked]
      xcatchmyshadowx
      • 3 Years Ago
      The little kid is so stinking cute: http://www.blogcdn.com/www.autoblog.com/media/2011/05/vw-chattanooga-opening-08.jpg unbelievable actor imho, i guess he and the Passat ad will forever have a place in my heart.
      carfan
      • 3 Years Ago
      Volkswagen is Europe's toyota...hopefully will not end up like them. Too much emphasis on ambition and expansion and not enough on quality
      Hazdaz
      • 3 Years Ago
      Hey VW, its great that you are making cars here in the US again, but how about you lay off on the Star Wars cross licensing and spend some of that money on making more reliable cars?
        tantareanujellob
        • 3 Years Ago
        @Hazdaz
        +1 How about putting a base gasoline engine in the Jetta that doesn't suck.
          KaiserWilhelm
          • 3 Years Ago
          @tantareanujellob
          Yeah, thats not the base engine...the base engine is the boat anchor 8-Valve 2.0 (aka 2.Slow) That has been around for decades. It's a weak, harsh, inefficient motor that has no place in a modern automobile.
          Carlos Cruz
          • 3 Years Ago
          @tantareanujellob
          uh... 2.0T w/DSG???
          Seby
          • 3 Years Ago
          @tantareanujellob
          @KaiserWilhelm The 8v 2.0L... weak yes inefficient no I used to get 30mpg highway. Not bad for the old tech. Mine was a 99.
      Making11s
      • 3 Years Ago
      I hate when ad campaigns go on for too long. This was a clever Super Bowl commercial. Why make it more than that?
      Linda Allegresso
      • 3 Years Ago
      Had my airbag fixed now my horn doesn't work. Dodge is denying it was them. It worked two days ago. Is the horn near where they fixed the air bag? I went back today and they said they just banged it and crud came out and it seems to be working. How does crud get in the horn and am I going to have to have it replaced.
        Tone
        • 3 Years Ago
        @Linda Allegresso
        What the hell does that have to do with this article at all, really?
      tazereli
      • 3 Years Ago
      So an evil dictator shows up with his stormtroopers at a German automakers plant...interesting...and not so subtle mien heir...
      • 3 Years Ago
      [blocked]
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