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2012 Toyota Prius V - Click above for high-res image gallery

Toyota expects that its Prius V wagon will draw buyers out of sport utility vehicles, mid-size sedans and other wagons, but won't attract many current Prius owners. Bob Carter, group vice president and general manager of Toyota, says that current Prius owners are determined to drive a vehicle with the sole focus being on exceptional fuel efficiency, while the V will appeal to "buyers who value space and fuel efficiency equally."

David Lee, an executive with the University of Toyota's dealer training unit, told Ward's Auto (sub. req.) that the Mazda5 and Volkswagen Jetta wagon will likely be cross-shopped with the Prius V due to their similar size and fuel economy rating, but notes that any vehicle with "the ability to put people and cargo in it could be a possible competitor."

Toyota won't release final pricing on the Prius V until closer to the model's fall launch date. As a result, it's difficult to pick out vehicles that will compete most directly with the V.


2012 Toyota Prius V
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Photos copyright 2011 Zach Bowman / AOL

[Source: Ward's Auto – sub. req.]


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    • 1 Second Ago
  • 15 Comments
      Dave R
      • 3 Years Ago
      If the Prius V had the 3rd row of seats and was a plug-in hybrid, I'd be all over it to replace my current Prius. So maybe Toyota is right (for now).
      paulwesterberg
      • 3 Years Ago
      We have a prius and it works very well for hauling lots of stuff. For instance I can easily fit my road bike in the back by folding down the back seat. No need to remove any tires or change the seat height. But the extra room in the V might work better for families with kids, strollers & groceries. And right now most of the minivan type vehicles on the market get horrible mileage.
        Peter
        • 3 Years Ago
        @paulwesterberg
        The V is no minivan, closer to a wagon and in mpg of 44/40 is more in the target of Volkswagen Jetta SportWagen 30/42 or less directly Ford Fusion 41/46 Compared to the Prius of 51/48 the V and the others seem under-performers ;-)
          • 3 Years Ago
          @Peter
          Give me a Fusion Hybrid wagon / hatch, and we can start talking.
          A_Guy
          • 3 Years Ago
          @Peter
          Well lets see: The Prius V and Prius do only one thing well and thats get great gas mileage and it stops there. Something like the Fusion Hybrid is a complete package from fit and finish down to driving dynamics while also returning very respectable mileage. In other words, it's pretty pointless to compare all these, same with the Jetta. It makes just as much sense to add in the Volt and in that case, all of these cars SEVERELY under perform in mileage by comparison.
        throwback
        • 3 Years Ago
        @paulwesterberg
        The downside is no 3rd row. That alone may sway families into larger vehicles like the Mazda 5 and the up coming Ford Grand C-Max.
          uncle_sam
          • 3 Years Ago
          @throwback
          Here in Germany we will get a 3rd row. And a liion battery :) wonder if that will affect the milage. My neighbour has 3 kids and a dog. hed love a fuel sipping van
          Dave R
          • 3 Years Ago
          @throwback
          The Mazda 5 is actually nearly identical in size to the Prius V - I think Toyota missed the boat here by not offering 3rd row seating. There's a lot of people out there who would like to have that 3rd row option. As a current Prius owner it happens fairly regularly that I could use another seat or two. Without those seats (or a plug) there is no reason for us to get the bigger vehicle.
      • 3 Years Ago
      Is it just me or are Japanese cars gradually starting to look a lot more, well, Japanese? They seem to have odd superfluous curves, creases and parts sticking out that look strange. Hondas have been going this way for over 10 years, Toyota now for maybe 10. This car seems to have something of a harelip. It will look right at home with the buck-toothed Honda CR-V or a Joker grinning Mazda3
        Marcopolo
        • 3 Years Ago
        Time to go back to store bought whiskey, and lay off the mushrooms!
      budfox
      • 3 Years Ago
      http://bananabun.files.wordpress.com/2010/10/south_park_smug.jpg
        skierpage
        • 3 Years Ago
        @budfox
        Yes, the fantastic "Smug Alert!" episode was 5 years ago, yet you still make dated generalizations about a million U.S. drivers who bought a practical reliable mid-size car with excellent fuel efficiency. It's way past time for the meme to die!
      • 3 Years Ago
      Here is why there are no American electric cars that anyone can afford. DOE staff, along a with a few elected and appointed officials, engaged in a criminal endeavor to control policy, market share and profits on behalf of a few companies and investors, whom they had side deals with (including after-service consulting jobs), by falsely directing public tax dollars to their own interests via falsification of reviews, favoritised acceleration of some and delays of others. The corruption was institutionalized from the lowest to the highest levels. At the lower levels, some staff were induced into corruption by the provision of escorts, trips, drugs, expensive dinners and encouragement of the acquisition of cars and expensive homes, all of which would put them in a cash flow situation which would require them to rely on their handlers for current and future income. They would need to count on the private sector jobs offered by their handlers after they left public service in order to afford the luxuries they had become accustomed or addicted to. At the level above that, other staff entered the Federal offices in order to have access to people and power that would allow them to control or acquire those lower level staff. Elected officials were at this level including staff from Pelosi's office, Feinstein's office and at least three Michigan officials At the top were a small group of investors and board members who pulled all the strings. They were from Chrysler, GM, Ford, (Who operate as one entity on policy control) some Wall Street banks and some Silicon Valley VC firms. There are plenty of articles and TV shows about who bribed who, what VC's bought favors, Who left DOE in a hurry, what car czar got charged with crimes, etc. All the evidence is there. Chu just lied to Congress at the Energy & Water Development Subcommittee for the President's FY2012 energy budget per the Fuel Cell and Hydrogen Energy Association. Find out what the "United States Council for Automotive Research" Actually is! Order your law enforcement groups to bring these crooks down.
        Marcopolo
        • 3 Years Ago
        Wow Sandra, that's a very impressive crazy right-wing rant you got going! Have you met our resident troll, DF and emeritus conspiracy theorist fellow, Noz? C'mon you had your little joke, there is no Sandra is there? Sandra,is really you, Alan Caruba, of FOX News, isn't that right?. Anyway, down to business, "escorts, trips, drugs, expensive dinners and encouragement of the acquisition of cars and expensive homes", How do I join the DoE?
      A_Guy
      • 3 Years Ago
      The only thing the Prius V will attract is the blind. I kid, but WOW this makes the Aztek look like design genius!
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