• May 24th 2011 at 2:05PM
  • 5
2011 Hyundai Sonata Hybrid – Click above for high-res image gallery

Earlier today, Hyundai announced that it aims to sell 11,000 Sonata Hybrids in its home market of South Korea by the end of 2011, as soaring gas prices have stoked demand for fuel-efficient vehicles. Additionally, Hyundai has set its South Korean sales target for the Sonata Hybrid at 18,000 units a year. The gas-electric Sonata launched in South Korea in early May.

Ko Tae-bong, an analyst at IBK Securities, told Reuters that:
The timing is appropriate for the launch of the Sonata Hybrid, as Toyota is suffering from supply shortages of the Prius and other small, fuel-efficient models.
According to Reuters, an unidentified Hyundai official claims that the automaker's plug-in hybrid, which will compete in the same segment as the upcoming plug-in Prius, is still on track for a 2013 debut.




[Source: Reuters]


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    • 1 Second Ago
  • 5 Comments
      tantareanujellob
      • 4 Years Ago
      Hyundai is doing it right.
      amygjung
      • 4 Years Ago
      More great news for Hyundai! As a communicator for project Advanced Technology and Design Korea, I shared this news with the audience through the twitter (www.twitter.com/advancedtechkr) and facebook (www.faceboook.com/advancedtechKOR). For more related content, check out the blog when you can! (http://www.advancedtechnologykorea.com). There are tons of Hyundai and auto related content on the blog and reviews too! Have a good one and happy Thursday from Korea.
      2 Wheeled Menace
      • 4 Years Ago
      i have a feeling that the plug in Hyundai is going to tear Toyota AND GM a new B hole. The 'blue will' concept is stated to have a 20-40 mile range. The Hyundai's gasoline MPG will be sort of in the middle of Toyota and GM's cars. But you know damn well that Hyundai will price it lower than the Volt and offer more range than the Prius. Guess who gets the business when people run away screaming from the Volt's pricetag and walk away unimpressed by a 13 mile range?
        Marcopolo
        • 4 Years Ago
        @2 Wheeled Menace
        2WM, I don't see the Hyundai as competition for the Prius, or the Volt. Both Prius and Volt compete in a higher Price bracket, to different buyers. Nor do I think that price is a determining factor when it comes to marketing EV's and hybrids. Both Ford and GM have been carefully studying the development of the Hybrid market by Toyota. The only model that has disappointed has been the down-market wide bodied Toyota Camry Hybrid which has struggled to achieve sales targets. The Lexus GS configuration out sells it's cheaper ICE variant. GM will soon introduce a Buick version of Volt (basically an upmarket Opel Ampera) and will easily sell the entire production run to people who would never dream of buying a Hyundai. But, what's great, is that Hyundai will introduce EV technology to a whole different range of car buyers.
        Spiffster
        • 4 Years Ago
        @2 Wheeled Menace
        Im sure the Volt will drop in price by the time 2013 rolls around. I test drove the HSH and I really dont understand what all the hype is about. The exterior of the car is pretty slick besides the hub cap looking wheels. The interior was ho-hum and clearly not Toyota quality material-wise. We will see.
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