History and the contemporary automotive market hold no lack of examples of F1 teams translating their checkered flags into road cars. It's practically Ferrari's raison d'être, after all. McLaren's following suit, as well. Even Williams has collaborated with Renault on performance-oriented Clios, and now with Jaguar on the C-X75. But though each of these teams has claimed its share of championships and then some, these days it's Red Bull Racing that's on top. Trouble is – PlayStation fantasies notwithstanding – Red Bull doesn't make automobiles beyond a small batch of single-seaters for Mark Webber and Sebastian Vettel. That's where Infiniti comes in.

Powered by sister company Renault's engines, the Red Bull team this year features prominent sponsorship from Infiniti – a move which is expected to turn into a more comprehensive re-branding scheme in the future. In the meantime, Infiniti is keen to capitalize on its tie-in with the world champion F1 team (particularly since its only previous racing activities involved limited success in converting the Q45's V8 for Indy racing), and now reports are suggesting that a collaborative road car project between Red Bull Racing and Infiniti could be underway.

Citing the Renault Clio Williams as precedent, the Japanese luxury automaker is reportedly looking into making a performance-oriented version of one of its current products to go beyond the current Infiniti Performace Line. The G37 coupe would be the likeliest basis, but a substantial re-engineering effort could (unlike the Renault Williams tie-up) involve the F1 team's engineers to transfer their competencies to the road. Sources expect the project to be complete within two years from now.

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    • 1 Second Ago
      • 4 Years Ago
      At the dealer you can choose between two models, the "Sebastian Vettel" model which is on the showroom floor or the "Mark Webber" version which is stored in the shed out back which is missing its front bumper and has electronical issues. They only talk about it when asked.
      You guy
      • 4 Years Ago
      Here's where Infiniti IPL should come from.
      • 4 Years Ago
      I find it odd you guys are referring to Infiniti as separate from Nissan. It's just a brand. There is no need to improve the G37 with F1 technology, whatever that means. It is far more practical to use GTR technology to improve the G37. It's not like Nissan is new to racing. The only way I can see F1 developments making it into a road car is with a brand new super car, ie MP4-12C. So an Infiniti competitor to that is a much better use of the Redbull resources.
      • 4 Years Ago
      Mabye Infiniti bring out the esscence concept using the GTR chasis and want some red bull advises, besides Nissan its not new on motorsport. Mabye they are going to learn how to made F1 engines and made them using autech facilities...the last NA engine was the SR16VE N1 and it has 200hp street legal by autech ...so I`ll wait to see the result
      • 4 Years Ago
      Infiniti has access to GT-R technology, Redbull marketing, F1 sponsorship money, Essence Design, LV partnership, a killer performance hybrid technology. It's about time they build something that will illuminate the Infiniti name.
      • 4 Years Ago
      I don't think Merceses have ever made a good lookin SuV. Their boring but
      • 4 Years Ago
      Renault actually doesn't make their F1 engines; Mecachrome does. So if they are to be branded as "Infiniti" in the future they will just be rebranding the Mecachorme engines from Renault to Infiniti. And it makes sense, F1 success doesn't equate to sales success. Best example is when Alonso won his world championships in the Renault. Renault didn't see a significant increase in sales in either France or Spain, which was in Alonso fever at that time. Infiniti, on the other hand, has everything to gain. It needs to build its brand up FAST in Europe, and no better way than to associate itself with a winning team like Red Bull and notch some instant name recognition. But its doing a pretty poor job of it now, nobody is associating Redbull with Infiniti even as they are dominating this season. An insane Infiniti sportcar using Adrian Newey's aero genius would do the trick. Hopefully it will be as interesting as the Redbull X1.
        takao obi
        • 4 Years Ago
        the infiniti sponsorship so far hasn't had the point to make the association infinti = racecars, but to actually have visual presence on the market _at all_ the amount of cars on the streets is simply to small to go about 'shaping' the brand yet... Infiniti sales are quite ok considering the time on the european market compared with Lexus (20 years of failing) also the partnership with red bull is an excellent choice regarding the sheer brand power/youth image/marketing of red bull in europe
          AMG Owner
          • 4 Years Ago
          @takao obi
          Stop being dumb. Lexus at least existed there for 20 years, Infinty came late, rebadges cars, used Renautlt diesels and struggles even more. This idea is dumb
      • 4 Years Ago
      would love to see a IPL version of M
      • 4 Years Ago
      Recipe for success: Take one G37, mate GTR engine to RWD platform. Increase track and decrease weight with CFRP bonnet and guards. Tweak suspension design and traction control with a dash of F1 tech. Link F1 tech to functions on steering wheel (ala Ferrari) , then advertise it with some subtlety. ohhh....and give it a decent exhaust note.
      • 4 Years Ago
      Sure, the coupe "makes more sense" - but I would love to see an M3/M5 fighter sedan...
      • 4 Years Ago
      This sounds worse than the Monster Energy edition Kawasaki ZX-14. I don't want a car covered or even labeled with energy drink advertising I have to pay extra for. What are they gonna do to the car, give it wings? Infiniti should just expand their IPL (Infiniti Performance Line).
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