BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

  • BMW 328 Hommage Concept at Villa d'Este
  • BMW 328 Hommage Concept at Villa d'Este

BMW 328 Hommage concept with Adrian von Hooydonk – Click above to watch the video after the break

While at this year's Concorso d'Eleganza at Villa d'Este (yeah, we're roughing it here) we grabbed BMW Group chief of design Adrian van Hooydonk for an interview about his team's latest two-person open-top concept car, the 328 Hommage.

The 328 Hommage marks 75 years since the launch of the gorgeous 1930s icon, the 328, and carries on the tradition of that car in its lightness. While the 328 six-cylinder was underpowered on paper in its day, it kicked butt on the race circuit due to its very light weight and superior dynamics.

The 328 Hommage frankly looks more like an homage to the 1950s sex-tastic 507, but at least the concept gets the open sides, leather straps, and wingnut wheels fairly correct. And we like that the tall kidneys on the grille make a modern return.

Van Hooydonk admits that the 328 Hommage isn't proportionally much like the 328 of old, but, he says, "Any sports car today needs to be wider and lower anyway." We, however, harken back to the 2006 Mille Miglia coupe concept, which simply blew one and all away. That car also went directly from its public unveiling into the BMW museum in Munich, never to be seriously driven.

Click through to the jump to continue reading and to watch the video.

Von Hooydonk also shared with us that the 328 Hommage with an inline six, like in the oldster, comes in at just under 2,900 pounds. The original weighed 1,000 pounds less in the mid-1930s, but had roughly zero safety equipment and had an all-aluminum body that could crumple like a can of Sprite on contact. The 328 Hommage profits from the deep work BMW is now doing for its Project i cars in the field of carbon fiber reinforced plastic research. Even the wild alloy wheels incorporate CFRP detailing.

One clear difference von Hooydonk draws between the similar-looking BMW ConnectedDrive concept at this year's Geneva Motor Show and this 328 Hommage is that whereas the ConnectedDrive showcar was all for showing the digital age avant guard to that sort of crowd, the Hommage is analog all over for that crowd, and therefore quite Villa d'Este appropriate. The two cars were developed together beginning about one year ago.




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    • 1 Second Ago
  • 28 Comments
      Carreeon
      • 3 Years Ago
      It's curious to see BMW de-Bangling its line while mutilating the very idea of attractive lines, proportions, etc with this concept car. The company really seems lost in the woods for the better part of the last decade, yet the things keep selling...wow.
        LEDfoot
        • 3 Years Ago
        @Carreeon
        What a lot of people don't realize, is that the much-hated design elements attributed to Bangle, such as the Bangle-butt, flame surfacing, etc, were all actually designed by van hooydonk. BMW let the wrong person go, Bangle's mistake was letting van hooydonk run wild with his ideas, but he didn't actually make the designs.
      • 3 Years Ago
      [blocked]
      sinistro79
      • 3 Years Ago
      The problem with the mass public that never seriously drives cars is that it allows companies to build crappier commuter cars over time. What is this thing if it's not a contender??? Cars like this demand to be put on the track and pushed to their limits. Alfa built 500 examples of the 8C. Why can't BMW do the same with this thing?
      lorenzo
      • 3 Years Ago
      did someone spill a glass of red wine on the passengers seat?
      ayeco
      • 3 Years Ago
      To the Beavermobile! Seriously, I love it, but the kidney grille turned bucktooth needs a bit of work.
      RichHobo
      • 3 Years Ago
      the guy's name is VAN hooydonk, not von hooydonk.
        • 3 Years Ago
        @RichHobo
        [blocked]
      Dvanos
      • 3 Years Ago
      For some reason i see the 1M coupe when looking at the front bumper. Anyone else??
      Alex Misakian
      • 3 Years Ago
      I can't believe people think this is ugly. Yes very different. But I think it looks very stylish and cool.
      Hek!
      • 3 Years Ago
      Ummmm, so you designed a dead rodent? Sorry Mr. Van Hooydonk, but the Audi in the background is much better looking than your latest and greatest. That said, driving this dead rodent could actually be great.
      • 3 Years Ago
      [blocked]
      ferociousgto
      • 3 Years Ago
      FUGLY!
      I_see_dead_pickles
      • 3 Years Ago
      Most of BMW concepts are forgettable, downright design school amateurish fugly!
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