Aston Martin Lagonda Concept – Click above for high-res image gallery

Earlier this year, we reported that Aston Martin had allegedly given its Lagonda crossover concept the green light for production. Now, in speaking to Europe's CAR magazine, Aston CEO Dr. Ulrich Bez has confirmed that the concept will spawn "two or three" new Lagonda models.

Aston Martin is planning two full-fledged Lagonda crossovers – one that focuses on sport, and one more geared to all-terrain prowess, along the lines of the Audi Allroad, according to CAR. The sporty Lagonda would likely use a low-riding chassis and larger 21-inch wheels, while the more traditional CUV would have more modest suspension and wheel fittings.

The third potential offering? A luxury sedan not unlike the original Lagonda four-door from decades ago. CAR reports that, like Aston's smaller Cygnet, the Lagonda sedan would combine traditional luxury amenities with "advanced packaging and a sophisticated drivetrain."

No word on how long it will take Aston Martin to ready its Lagonda sub-brand, but since the company seems to be quite serious about launching this duo (or trio) of vehicles, we could see something crop up within the next few years.


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    • 1 Second Ago
  • 12 Comments
      chicagovet
      • 3 Years Ago
      James Bond, commenting on champagne, in GOLDFINGER: "That's as bad as listening to the Beatles without earmuffs." I think he'd say the same thing about this particular Aston Martin.
        hmmwv
        • 3 Years Ago
        @chicagovet
        Our beloved double O will kill it with C4.
      xcatchmyshadowx
      • 3 Years Ago
      a top contender for ugliest car of the last decade
      Ace Convoy
      • 3 Years Ago
      Honestly I think the Lincoln MKTowncar is better looking.
        Indefinite Implosion
        • 3 Years Ago
        @Ace Convoy
        Good thing that's not what it'll look like then! Aston Martin noticed people didn't like that concept when they released it and said they'd stick with the idea and change the form. Hopefully it will look as good as most Aston's do!
      BG
      • 3 Years Ago
      I think this is one of the uglier cars I have seen in years, and recently, there have been some pretty gross examples of sheet metal driving around.
      • 3 Years Ago
      [blocked]
      EnzoHonda
      • 3 Years Ago
      The grill is wrong. Aston Martin has developed a unique grill shape the likes of which most companies would kill to have (unique and recognizable without being gaudy) and they're not using it here?
        Curtis
        • 3 Years Ago
        @EnzoHonda
        because it wont be badged as an aston, it'll be badged as a lagonda.
      QAZZY
      • 3 Years Ago
      Hideous, but if it makes money for Aston Martin that goes to R&D for better coupes and sedans, I'm for it. Think Porsche Cayenne.
      Synthono
      • 3 Years Ago
      If I'm honest, I would have preferred the Cygnet having Lagonda badges, though I don't know how the specifics of the stupid average emissions things works, so it might not have worked.
        Kai F. Lahmann
        • 3 Years Ago
        @Synthono
        You can use different brands and sum them up. Also there are tons of exceptions, which should help especially Aston Martin (being one of the biggest independent high performance car makers in Europe).