• The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • The new BMW 5 Series Sedan Long Wheelbase (03/2010)
  • BMW Brilliance Joint Venture Shenyang, China, Production 5 Series Sedan Long Wheelbase (04/2010)
  • BMW Brilliance Joint Venture Shenyang, China, Production 5 Series Sedan Long Wheelbase (04/2010)
  • BMW Brilliance Joint Venture Shenyang, China, Production 5 Series Sedan Long Wheelbase (04/2010)
  • BMW Brilliance Joint Venture Shenyang, China, Production 5 Series Sedan Long Wheelbase (04/2010)
  • BMW Brilliance Joint Venture Shenyang, China, Production 5 Series Sedan Long Wheelbase (04/2010)
  • BMW Brilliance Joint Venture Shenyang, China, Production 5 Series Sedan Long Wheelbase (04/2010)
  • BMW Brilliance Joint Venture Shenyang, China, Production 5 Series Sedan Long Wheelbase (04/2010)
  • BMW Brilliance Joint Venture Shenyang, China, Production 5 Series Sedan Long Wheelbase (04/2010)
  • BMW Brilliance Joint Venture Shenyang, China, Production 5 Series Sedan Long Wheelbase (04/2010)
Chinese-market Long-wheelbase BMW 5 Series – Click above for high-res image gallery

The automotive market in China is expanding, and it's doing so quickly. Chinese car shoppers helped the industry grow 33 percent in 2010. Luxury automakers enjoyed even more prosperity with a 75-percent increase in sales. So what brand catches the eye of a Chinese consumer looking to put some luxurious wheels in his driveway? Not American ones, apparently.

Germany has a strong hold on the Chinese luxury market. Nine of the top ten luxury vehicles sold in 2010 to a Chinese buyer were German. Lexus somehow snuck on the list, but there is nary an American automaker in sight. In fact, Cadillac, which saw a 139 percent sales increase last year, sold 17,000 vehicles there in 2010. Audi, by comparison, sold 115,353 A6L sedans alone.

Now, that 115k+ performance is quite ahead of the rest of the pack. However, even the 10th-best-selling luxury model in China's 2010 buying market (BMW 3 Series) sold over 12,000 units. Audi also saw success with its A4, which placed second in sales by moving 58,466 examples.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 78 Comments
      4gasem
      • 4 Years Ago
      Report: American buyers not big fans of American luxury cars... Only Cadillac has anything worth looking at and IMO it's still missing the mark that BMW and Audi set.
      Zoom
      • 4 Years Ago
      115k A6Ls?!?! holy crap! That's more than BMW sells 3-series in the US. No wonder Audi has not supply!
        hmmwv
        • 4 Years Ago
        @Zoom
        I'm thinking about the same thing, and I bet when LWB 5 and 3 series enters the market en mass this year they will also sell a shitload. Chinese buyers tend to prefer the long wheel based version of these mid range luxury sedans over their flagship models, such as A8 or 7 series.
        Zoom
        • 4 Years Ago
        @Zoom
        *no supply.
      rgee01
      • 4 Years Ago
      Maybe it has to do with the fact that GM and Ford don't quite compete in the luxo-barge segment. GM should be coming out with the XTS at some point, which should hopefully make Cadillac more competitive in China.
      Lachmund
      • 4 Years Ago
      who is tbh?!
      Dennis Baskov
      • 4 Years Ago
      Hmmm, could have sworn that's how Buick survived, I though Chinese loved those...That's the only reason I can think of where it would make sense of seeing Pontiac and Saturn going and Buick for some reason still existing...
        asng15
        • 4 Years Ago
        @Dennis Baskov
        Buick in china is not Luxury car, and is a German car with american badge. Chinese people never think any american car as Luxury, especially after the crisis ...
      ezurk00
      • 4 Years Ago
      American buyers are not big fans of American luxury cars either. =)
      mikoprivat
      • 4 Years Ago
      well, for all you Americans who blabber on these forums without knowing the history of some of the most famouse brands this country should be proud of, like the Buick which was a luxury car from the beginning. Durant wanted each General Motors division to target one class of buyer, and in his scheme Buick was near the top — only the Cadillac brand had more prestige. This is the position that Buick occupies to this day. The ideal Buick customer is comfortably well off, possibly not quite rich enough to afford a Cadillac or a Mercedes, nor desiring the ostentation of one, but definitely in the market for a car above the norm. Does it sound familiar AP??? If Buick is not a luxury car than Lexus, Infiniti, Audi or the other honda is not luxury either... As a matter of fact for your edification: BMW became luxury only since the Americans started buying it in the '80s. BMW wasn't even a car manufacturer, it manufactured aircraft engines and motorcycles and then it upgraded to the tricycle ISO ISETTA. (LOL) They were still a joke through the 60's Buick is the embodiment of subdued elegance, American comfort and luxury at a reasonable price. Some call it entry level luxury class, but in my opinion it is "entry level" only because of the affordable price. If anything is only percieved luxury it is the Lexus and the Infinti which didn't even exist at the time when Buicks were the luxury standard of the world. The article is worthless!!!!
        Zoom
        • 4 Years Ago
        @mikoprivat
        Yeah, quit living in 1910. That is the reason GM sucked for so long.
        Chris Olden
        • 4 Years Ago
        @mikoprivat
        Hey moron, the BMW 3/15 was BMW's first car, produced in four versions from December 1927 to early 1932. The Isetta came decades later... The Germans invented cars, get over it.
          mikoprivat
          • 4 Years Ago
          @Chris Olden
          to chris olden...sorry for the ******** I really meant sh_ithead!!
        Zoom
        • 4 Years Ago
        @mikoprivat
        Yeah, quit living in 1910. That is the reason GM sucked for so long.
          mikoprivat
          • 4 Years Ago
          @Zoom
          you don't have to repeat yourself for me to hear you moron...I'm teaching the idiots about your own frikking car history. Who decides what's luxury and what's not...it's definitely not the idiots who scream on this forum who overpay for a lexus or infinity, not to mention the germans.
        B
        • 4 Years Ago
        @mikoprivat
        Buick isn't a luxury car. Cadillac is GM's luxury brand. Buick is an "upscale" brand.
          mitchman06
          • 4 Years Ago
          @B
          Not in China. There is this whole world outside of the US, you know....?
      Sebastian Baba
      • 4 Years Ago
      America produces luxury cars?
      Jac Zobel de Ayala
      • 4 Years Ago
      America has luxury cars?
        gtv4rudy
        • 4 Years Ago
        @Jac Zobel de Ayala
        Yes America has luxury cars, so does South Korea, England, Italy and France but Germany has a hold on the luxury car world with renowned quality engineering, styling and service.
      Dump
      • 4 Years Ago
      I think the writer purposely "forgot" that Buick is luxury product in China. And that Buick is an American brand. I think an editor has failed in his review of this article.
        MigrantWorker
        • 4 Years Ago
        @Dump
        Buick is priced close to Volkswagon in China. it is not that expensive compared to BMW, Mercedes...
        hmmwv
        • 4 Years Ago
        @Dump
        Buick is an established brand, but as a whole it's not considered a pure luxury brand in China. A luxury brand shouldn't have $15,000 economy sedans in its line up, but Buick does, and that's what differentiate it from the other brands listed. Having said that, if we are talking about luxury models, then Buick's high end offerings are more than qualified compare to competitors such as 3-series, CTS, or C-series.
        Dump
        • 4 Years Ago
        @Dump
        Also, remember that many brands are viewed differently in the different markets around the world. In some cases, a particular luxury brand may not be available in some markets for a list of various reasons.
        Hazdaz
        • 4 Years Ago
        @Dump
        Buick sells very well in China, but like here in the US, it isn't considered a true luxury brand.
      Mbukukanyau
      • 4 Years Ago
      perhaps its becouse Cadillac and Lincoln have nothing to offer, and Buick offers a half assed Ausie Attempt
        • 4 Years Ago
        @Mbukukanyau
        [blocked]
      Myself
      • 4 Years Ago
      A) America doesn't have luxury cars - 5 meters of cars in leather doesn't count. And the fact that Caddy's pushing towards "sporty" side of the spectrum doesn't help. B) Chinese luxury cars buyers are not stupid.
        LUSTSTANG S-197
        • 4 Years Ago
        @Myself
        "Caddy's pushing towards "sporty" side of the spectrum doesn't help." Thank God for that. "Pushing towards sporty" may not help luxury car sales in China, but it is helping the brand shake its "grandpa car" image. That's crucial when considering most of its traditional loyal customers were the ones who grew up during the Depression. Call me biased, but to me that is more important than what the Chinese consider a "luxury car".
    • Load More Comments