• May 16th 2011 at 6:02PM
  • 6
Initially, Toyota set a monthly sales targets of 3,000 units for the Prius Alpha. However, the automaker has reportedly logged more than 25,000 reservations for the gas-electric MPVs since opening its pre-order books back in April. That's more than eight times the amount that Toyota had initially anticipated.

All's not peachy in Prius Alphaland, though. With the effects of the March 11th earthquake continuing to be felt, Toyota says that it will most likely not be able to keep up with this level of demand.

Toyota expects to sell 2,000 Prius Vs per month in the U.S. and 2,000 Prius + models a month in Europe. However, given the massive demand for the Prius Alpha in Japan, we wouldn't be at all surprised if Toyota's expectations are once again far too low.

[Source: Integrity Exports]


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    • 1 Second Ago
  • 6 Comments
      DadioBob
      • 8 Months Ago
      Where do you pre-order? Website?
      Ford Future
      • 8 Months Ago
      Interesting. Is this a massive small business move? Clearly, with enough miles this car pays for itself.
      mikemaj82
      • 8 Months Ago
      orders don't mean anything. remember the Smart Car?
      Marcopolo
      • 8 Months Ago
      So much for all those who predicted failure due to the alfa's, so called " ugly" appearence ! This the reward for Toyota's unerringly successful combination of quality and innovation.
      • 8 Months Ago
      25,000 pre-orders is not the same as 25,000 per month in sales going forward.
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