Audi customers going to extreme measures to get a new car – Click above to watch the video after the jump

Audi has taken to the Web to poke fun at its own recent supply issues while sneaking in a quick jab at its competitors. The company claims that Mercedes, BMW and Lexus owners have been jumping ship to Audi in record numbers, which is why Ingolstadt can't keep its dealers stocked.

The commercial may soon wind up being more accurate than it is funny, as the company has dwindled down to a 27-day reserve supply of cars, is at maximum production capacity at its European factories and is seeing huge numbers of custom orders. With custom orders coming in faster than flood water and factories working overtime, some customers are waiting months to take delivery.

While we can't imagine how stressful it is to work for Audi right now, the company can't be too bummed out that its products are moving so successfully. To see just how rabid Audi fans may become, check out the video after the jump. Check out the video after the break.



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    • 1 Second Ago
  • 28 Comments
      Dvanos
      • 3 Years Ago
      Haha as a BMW fan i must say i laughed out loud during this commercial. Nice job Audi!!
      Svartorn
      • 3 Years Ago
      We all know BMW owners would expect to be hoisted up to the truck via padded harness, with a cup of coffee provided.
      jesus
      • 3 Years Ago
      bmw is excellente the control without driver is fenomenal!!! audi is a toy
      iimprezu
      • 3 Years Ago
      That's one ship you won't be seeing me jump to. Audi=overweight, gas-chugging, front-wheel drive rebadged Volkswagens. Nice cars, don't get me wrong, but obviously they're trying too hard to identify themselves with real luxury marques by actually identifying them in their ad campaigns.
        Jonathan Arena
        • 3 Years Ago
        @iimprezu
        Trying to identify themselves? The US market is the ONLY market in the world that Audi doesn't dominate in... and they are gaining market share every year. Personnally, I'm glad that I don't sell Audi's anymore because there simply is not enough inventory to meet demand.
        bhtooefr
        • 3 Years Ago
        @iimprezu
        Alright, I'll bite the troll. Audi's actually fairly competitive on weight, now, and in some cases (A6 vs. E-class and 5-series, A8 vs. S-class and 7-series), a fair bit lighter. Of course, it comes from using aluminum, so... Oh, and their AWD systems can now transfer over 50% of power to the rear wheels.
      marcosc
      • 3 Years Ago
      Nice try Audi, BMW is still Numero 1..
      Ak74
      • 3 Years Ago
      Sales maybe increased but not as much as BMW. BMW sells more cars than Mercedes, Audi, Porsche and so on. Audi need to get some new ideas for commercials.
      Danny Martin
      • 3 Years Ago
      So the lesson is, BMW can drive whitout a pilot..
        Alex
        • 3 Years Ago
        @Danny Martin
        haha I was thinking the same thing. Once he hopped out the car was it going to swerve left or right causing a massive pile-up with over the top explosions and helicopters and maybe even some guns??
      Jack Smith
      • 3 Years Ago
      Audi is most popular car manufacturer around the world because of its luxurious car modals. The car modals of Audi are very beautiful and attractive. The interiors and electronic systems also up to the mark. The cars all the latest technology and features. http://www.thecarterminal.com
      zamafir
      • 3 Years Ago
      love it, audi constantly (aside from the kenny g stick) provides entertaining commercials glazed with a bit of snark
        Ak74
        • 3 Years Ago
        @zamafir
        This getting so boring now. Just show us something else.
      joe shmoe
      • 3 Years Ago
      leaving the electrical problems of bmw....... for the electrical problems of audi. these owners are really gluttons for punishment.
      dave and mary
      • 3 Years Ago
      Play with supply to create demand. Blah blah blah.
        montoym
        • 3 Years Ago
        @dave and mary
        While still increasing sales anyhow. Impressive. It seems if they wanted to do what you claim, their sales would not also be increasing right? Seems you are missing a few parts of your conspiracy theory.
      Jess B
      • 3 Years Ago
      This ad made me laugh! Not exactly something that educators or psychologists would endorse, but pretty clever way to highlight Audi's increasing popularity. As for Audi's reliability, you can argue the same about any other brand. Not even Honda or Toyota are immune to quality problems (Odyssey and TL transmission problems, CR-V engine fires, Toyota and Lexus oil-sludge, sudden acceleration, etc). Even Ford is having quality problems with Mustang transmissions, Fiesta Powershift transmissions, Explorer's buggy Sync technology, F-150 airbag recalls, etc.)
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