Lenny Kravitz and the 2011 Jeep Wrangler – Click above to view video after the jump

Jeep is reaching out to its adventurous, youthful target market with an ad campaign featuring Lenny Kravitz, the picture of clean-cut rebelliousness. The short clip after the break is apparently the abbreviated version of an upcoming short film featuring Kravitz taking the 2011 Jeep Wrangler Unlimited off the beaten track. Some of you may recall that this isn't the first time that Mr. Kravitz' music has been used to promote the off-road-ready sport-utes of the world.

As a bonus, Chrysler threw in a sample of the music on Kravitz's new record, Black and White America. From what we can tell, the upcoming short will feature Kravitz and the Wrangler getting down and dirty in an abandoned swamp. Click past the jump to see the action for yourself.



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    • 1 Second Ago
  • 42 Comments
      Jason H
      • 3 Years Ago
      They should show him getting it stuck, breaking parts, fixing it...you know, stuff that REAL Jeep owners endure to partake of the Jeep Brotherhood of Shared Suffering.
      Speed3cam
      • 3 Years Ago
      A: Lenny Kravitz is no longer "the youthful" market. B: "abandoned" swamp? C: DIESEL DIESEL DIESEL
        FunkyBanana
        • 3 Years Ago
        @Speed3cam
        You know the economy is bad when enen Shreck loses him swamp to forclosure.
        tritonstrategies
        • 3 Years Ago
        @Speed3cam
        A. Not too many "youths" can really afford what they sell a Wrangler for these days anyway.
      longducdong
      • 3 Years Ago
      Jeep needs someone like R. Lee Ermey to promote the Wrangler, not Lenny.
        Jason H
        • 3 Years Ago
        @longducdong
        "NOW LISTEN UP, YOU UN-ORGANZED GRAB-ASSTIC PIECES OF MAGGOT FECES...THIS IS MY JEEP, THIS IS MY GUN! THIS IS FOR FIXING, THIS IS FOR FUN! " Any questions, ladies? I didn't think so.
      Eddie Dwyer
      • 3 Years Ago
      I can't take Lenny driving a Jeep seriously.
      Simeon Chikov
      • 3 Years Ago
      "Professional driver, closed course. Do not attempt." The ****? They're advertising off-roading, by telling the customer to not off-road?
        Synthono
        • 3 Years Ago
        @Simeon Chikov
        Liability. Any time a car does anything interesting in a commercial you get that disclaimer, because the manufacturer doesn't want liability concerns. The disclaimer is there to protect against a lawsuit from some moron flipping his new Jeep.
      macleod
      • 3 Years Ago
      at least it will be a better campaign than that annoying 'i live, i ride, i am' song :\
      mbmorrow4
      • 3 Years Ago
      The Urban Black Jewish Jeep Enthusiast (UBJJE) demographic is covered.
      avinash Machado
      • 3 Years Ago
      They need a Diesel engine.
      T0pgear
      • 3 Years Ago
      Lenny Kravitz had his heyday in the 90's. Does that make 40-something's the "youthful market"?
      KAG
      • 3 Years Ago
      Sounds very stupid, why don't they just show the rock crawls in Southern Utah on the Red rocks instead.
      jamiescale
      • 3 Years Ago
      Wow...that is...odd. A Wrangler splashing around in the mud intercut w/ Lenny sitting on the hood. Its just an odd pairing. Lenny is known for high-fashion and working w/ Versace etc...Great gig for Lenny, but I don't associate him w/ Jeep off-roading at all ....great musician tho
      godwhomismike
      • 3 Years Ago
      Good commercial, but wake me up when they put the 283 hp Pentastar V6 in the Wrangler. 15 mpg city and 19 mpg highway from a painfully slow 202 hp V6 from the day of the dinosaurs, yeah, no thanks.
        Mike K
        • 3 Years Ago
        @godwhomismike
        1) The 3.8L is not old architecture so I'm not sure where you're getting that information. 2) With the 202HP comes 237ft/lb of torque which isn't too shabby. Granted it's not as powerful as the Pentastar, it does just fine on the trails.
          EZEE
          • 3 Years Ago
          @Mike K
          What?? Not to shabby? Ford's old v6 made 220up on 3.0 liters. the mustang engine, on smaller displacement, makes over 300hp. Not too shabby my behind.
          godwhomismike
          • 3 Years Ago
          @Mike K
          You realize it's 2011, where V6 engines can produce nearly 300 hp and get around 30 mpg highway, right?
          EZEE
          • 3 Years Ago
          @Mike K
          Oh wait - God - I just saw - you were picking on Mike, not saying the jeep had 300hp - my bad. Yes - 202 on a v6 and those mileage numbers do blow. And oddly, I see so many girls drive their Wrangler's to the grocery store.
        Jason H
        • 3 Years Ago
        @godwhomismike
        A Jeep shouldn't need almost 300 horsepower in order to get out of its own way...The new ones are too damn heavy. Jeep has lost their way.
          godwhomismike
          • 3 Years Ago
          @Jason H
          The current 202 hp Jeep can't get out of its own way just to merge onto a highway.
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