Drivers in New York City can expect to be met with a new reminder of the local 30-mile-per-hour speed limit this summer. According to The New York Times, the Big Apple's transportation department will unveil a speed board that will flash a custom skeleton animation toward drivers who are over the limit. You've likely seen the technology employed before with slightly less morbid effects.
Municipalities routinely use mobile, radar-based speed boards to make drivers aware of just how fast they're traveling in low-speed zones. Typically, the onboard LED screen simply flashes an offending vehicle's speed in big red numerals. NYC is taking it one step further.

The transportation department already employs skeletons in its "That's why its 30" advertising campaign, which underscores just how much more lethal a vehicle traveling 40 mph can be over its slower counterpart. The new speed boards are intentionally attention-grabbing, though since traffic slugs along at an average of 9.3 mph in most parts of the city, we don't think anyone will have a hard time obeying the law.

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    • 1 Second Ago
      • 4 Years Ago
      Tail gating is much more dangerous than speeding in many cases but they never give tickets for that. So, when theres a mult-car accident is it speed or improper driving distance. Hell, you could be going slower than the speed limit while tail gating and STILL have the potential to cause a serious or fatal accident. Where is the common sense here!!!!
      • 4 Years Ago
      The link leading here stated "creepy new method enforcing speed limit" but I thought they meant cops were going to dress up as zombies or something. If I knew I was speeding and saw a zombie officer approaching my rearview mirror, I know I'd never speed again. Anyway, just think about it, polce departments.
      • 4 Years Ago
      Great, now people are going to speed up just to see what icon you earn for going even faster.
        • 4 Years Ago
      • 4 Years Ago
      Are they importng the signs or creating jobs in the US for non visa workers?
      • 4 Years Ago
      Where I live most people will either ignore them or think its a joke. Not too long ago some young kid totaled out a car near my home. He went through part of mine and my neighbors yard. Speed limit is 25 mph on the road. His family also tried to do what they could to hide it, but it was already reported. They didnt get away with it.
      • 4 Years Ago
      ...and these are FREE to any city on the verge of bankruptcy...RIGHT ?
      • 4 Years Ago
      Where in NYC can you reach 30? ^^
      • 4 Years Ago
      once again, NYS law makers and there!@##%^$^&%&*^*( wisdom!!! the skeleton will be a visual distraction and cause other accidents! especially from the young drivers.
      • 4 Years Ago
      people might get confused on halloween.
      Basil Exposition
      • 4 Years Ago
      "That's why its 30" is such a great ad campaign. Actually makes me think about it and stick to 30 and that's something I never thought an ad campaign could do.
      • 4 Years Ago
      Respect for life and courtesy is and self control is just about gone today.
      • 4 Years Ago
      Social Distortion skeleton?
        • 4 Years Ago
        Wheres the ACLU complaining about showing skeletons in a negative way.
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