• May 11th 2011 at 10:48AM
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Renault Zoe concept – Click above for high-res image gallery

Starting in September, Renault will kick off a massive advertising campaign intended to highlight the advanced technology of its quartet quintet of electric vehicles (Kangoo, Fluence, Twizy, Zoe and Twingo). The French automaker will reportedly make comparisons between steam power and electricity to build EV awareness and prove that battery-powered devices already play a vital role in most consumers' lives. As Automotive News (sub. req.) explains:
In one of the commercials, a waiter brings a steam-operated credit card device to restaurant patrons instead of a battery-operated one to underscore how consumers interact with electric power without realizing it.
The French automaker will air its plug-in-centric commercials on television networks around the world as part its most immense ad campaign of the year. Additionally, Renault will make use of social media sites, including YouTube and Facebook, to spread the word. Get ready.

  • Renault Zoe preview concept

[Source: Automotive News – sub. req.]

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    • 1 Second Ago
      • 4 Years Ago
      Nice looking concept, It easily wins out over Smart, iMiev, iQ, emini etc. If they can offer it at a reasonable price & range I am sure it will be a hit.
        • 4 Years Ago
        15,000 Euros, after subsidy autumn 2012. Battery 75Euros/month. Range similar to Leaf.
      Dan Frederiksen
      • 4 Years Ago
      maybe they could make some electric cars too.. or show us. or give some to some people. maybe spend the money on cost reduction instead of silly steam power ads.
      • 4 Years Ago
      What an awesome little car.....people in the US get shafted again... But hey...at least we have brand new F16s!
      Ben Crockett
      • 4 Years Ago
      Sounds good. I wonder though if 'global' includes Australia - I expect we will be left out given there no EV incentives or no major charging infrastructure (other than home/work power point) in place or planned at the moment.
      • 4 Years Ago
      Jeez, wouldn't it make more sense to attack current technologies than one that hasn't been used for 100 years? Steam power is at best a museum curiosity. Of course you wouldn't want to directly attack gas power, since that's still their bread and butter.
        Mindy Boo
        • 4 Years Ago
        Actually for the last 100 years steam has been used to make electricity but both depend currently depend on a whole lot of coal. I think the point could be made if the waiter had to shovel coal, dump a pail of water water, or use tongs to set uranium fuel rods onto the restaurant table to ring up the bill.
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