- May 10, 2011
Aston Martin CEO Ulrich Bez to auction his own Rapide for Japan disaster relief
Dr. Ulrich Bez and his Aston Martin Rapide – Click above for high-res image
Presiding over any large corporation has its demands, but also its share of perks. Especially when the company in question is an automaker like Aston Martin. The British carmaker's chief executive Dr. Ulrich Bez has his own Rapide to drive to and from work every day and also to represent the company at various events... but not for long.
As part of its upcoming auction – orchestrated at its historic facility in Newport Pagnell, England, by Bonhams – Bez has donated his own Rapide that will go to the highest bidder to raise funds for relief efforts in Japan following the devastating earthquake and tsunami that has ravaged the country.
The model in question, chassis number F00039, is a right-hand-drive model built in 2009. It's painted Concours Blue with Obsidian Black leather with Falcon Grey top-stitching and black carpets offset by walnut veneers. Bonhams will waive its commission for this particular lot that will be auction on Saturday, May 21. Follow the jump for the full press release.
ASTON MARTIN TO AUCTION RAPIDE FOR JAPAN
Gaydon, 9th May 2011. Aston Martin Chief Executive Dr. Ulrich Bez is to auction his company Rapide at this year's annual Bonhams auction at Newport Pagnell, with all proceeds to go to charities providing aid to victims of the recent earthquakes and Tsunami in Japan. In support of the initiative, Bonhams has also committed to waiver its commission on this lot.
Dr Ulrich Bez said: "Nobody could have failed to be moved by the recent events in Japan and we at Aston Martin are no exception. After many years presence in the market and closer ties being forged with the Japanese automotive business in recent projects, we have many friends in the region and we wanted to do something to help.
"The Bonhams Aston Martin Auction seems the perfect platform to encourage the extended Aston Martin family to support this cause, so we have decided to auction my Rapide which I have used in my role as Chief Executive to represent Aston Martin at numerous events in both UK and Europe. I hope this superb car will raise a substantial amount to help make a difference."
Since it's unveiling in production form at the Frankfurt Motor Show in September 2009 the Aston Martin Rapide has been widely acclaimed as the world's most elegant four-door sports car. Functional yet luxurious it provides space for up to four adults but with the engaging driving experience synonymous with all Aston Martins. Quickly established as a firm favourite with customers and critics alike, the Aston Martin Rapide, recently affirmed its position as one of the most beautiful cars on sale today after being voted 2011 World Car Design of the Year at the New York International Auto Show by a jury of 66 international journalists.
Chassis number 'F00039' is a UK specification, right hand drive Aston Martin Rapide built in late 2009 for the exclusive business use of Dr Ulrich Bez, Aston Martin's Chief Executive Officer since 2000. This luxuriously specified car is finished in Concours Blue Paint, with an Obsidian Black leather interior stitched in Falcon Grey, and black carpets. The fascia is trimmed in walnut veneer. The Rapide also has heated and cooled front and rear seats, an integrated garage door opener and the rear seat entertainment system incorporating a twin-screen DVD system and infrared headphones.
The 2011 Bonhams Aston Martin Auction opens from 9am on Saturday 21st May at Aston Martin Works Service in Newport Pagnell, Buckinghamshire.
Aston Martin Rapide Information