• May 9th 2011 at 2:00PM
  • 47
The 2012 Lamborghini Aventador (Wolfgang Spaccarelli, A... The 2012 Lamborghini Aventador (Wolfgang Spaccarelli, AOL).
With unemployment at 9% and the U.S. economy still wobbly, it is difficult for most of us to get too gassed up about the introduction of the latest Lamborghini. Or, is now exactly the right time to let our automotive fancy and dreams of fast cars and super models run away?

The Italian automaker has always been great for automotive escapism, the stuff of bedroom posters for young people with horsepower and growling engines in their dreams. But it's also, for many, an emblem of excess and a true sign that people with fat bank accounts have run out of decent ideas about how to spend their money. After all, just how many hungry kids could we feed with the more than $390K that the car will cost.

For most buyers, it will be their fourth or fifth car. They are also bought by collectors who acquire cars, store them, and hope they appreciate in value.

From time to time, we see one tooling around Beverly Hills, Miami and New York City, and we think ... poser! Probably some jerk driving it. It's the European sports car equivalent of a Hummer.

But let's call a Lamborghini what it is: Car Porn.

View Gallery: 2012 Lamborghini Aventador


Who among us wouldn't accept an invitation to drive the newest Lamborghini on a test track near Rome at the invitation of the company? Autoblog's Matt Davis was among the lucky ones to get track time with the newest Lambo near Rome. Here are two videos, one that shows the car on track, and the other with Davis in the cockpit with a professional driver.





So, what is this car anyway? The Aventador LP700-4s is the latest from the storied automaker, which is owned these days by Volkswagen Group. It is a V-12 (don't even ask the fuel economy), 691-horsepower stallion with 509 pound-feet of torque. The cost: starting price is $390,700, but that is before buyers start asking for custom features like leather seats made from the hides of albino reindeer.

At that price, sales volume need only be small. Too many owners, after all, and buyers might get the feeling the club was not exclusive enough. Then company reports that it has sold over 1,000 already to people who have placed orders. That's an 18-month wait-list. The plan is to average 750 a year.

About Lamborghini

The first models debuted in the mid-1960s. The company gained acclaim and a following starting in 1966 with the introduction of the Miura sports coupé. As is the case with most "super-car" or boutique car companies, Lamborghini has had ups and downs with the world economy. When times get tough and financial markets fall, such automotive baubles are the among the first to feel the fallout.

Between its mid-1960s birth and the 1987, it had gone through bankruptcy and three changes in ownership before being purchased by Chrysler in 1987. Then chairman and CEO Lee Iacocca, at that time the most prominent Italian-American in the U.S. and considered presidential timber, bought the brand to try and add luxury to the company's portfolio. It was a painful and unproductive marriage, though, and Chrysler sold it off in 1994 just as Iacocca was retiring and unable to stop the sale.

Lamborghini's floundering continued through the 1990s under ownership of an Indonesian firm until being sold to German automaker Audi, part of the Volkswagen Group. For the last decade, the company has had stability and produced arguably the best vehicles in its history.

The U.S. is the biggest market for Lamborghini, accounting for about 40% of worldwide sales. The next biggest markets are Germany (13%), Great Britain (9%) and Japan (8%).

View Gallery: 2012 Lamborghini Aventador


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    • 1 Second Ago
  • 47 Comments
      • 4 Years Ago
      custom features like leather seats made from the hides of albino reindeer. Are you kidding me ? ok nice ride to pricey for my purse , in this life time at least i'm lucky if i can afford gas to get to work for the week ? Food on the table and keeping the utiliitys on ...
        cmax383666
        • 4 Years Ago
        the ones buying them probably pay less taxes than you do too more than likely will have their accountants figure away to write it off as business expense.
      Louis Medeiros
      • 4 Years Ago
      its such a shame they are doing away with a real shifter! paddle shifts are sooo boring my god! a lambo with paddle shifters just ruins the experience of driving!!
      facfgd
      • 4 Years Ago
      I am a 26 years old nurses,young and beautiful.and now I am seeking a good man who can give me real love , so i got a username Anna2002 on ------Ag'eG'ap'S'ingles. C'○'M'------- .a nice club for y'ounger women and old'er men, or older women and y'ounger men, to int'eract with each other. Maybe you wanna ch'eck it out or tell your friends.
      diplobrat
      • 4 Years Ago
      That's IT??? Okay, when you actually get to DRIVE one, I'll be interested...
      • 4 Years Ago
      That is what is wrong in the world today is the buying of unnecessary items and paying the taxes for them instead of helping others in need. The world today seems to be more self-centered and selfish and why so many are poor, homeless, and in need as it is.
        • 4 Years Ago
        The problem with the world today is that people are in need because they squandered all of their opportunities away and expect others to take care of them. Who is more selfish? The guy who went to school, tried hard, went to college (on his own student loans that he paid back), got a good job, goes to work everyday, employs many people to feed their families, and pays the majority of the taxes. Or the guy who didn't try in school, didn't take out loans to go to college, doesn't employ anyone, doesn't pay a dime in taxes, didn't get a JOB, doesn't go to work everyday, and expects the other guy to be less selfish and pay his way through life as well? Most people don't see opportunities because they are normally disguised as hard work. Keeping what you earn and is rightfully yours isn't selfish at all.
        • 4 Years Ago
        That's just great...you setting yourself up to judge others as to what is deemed necessary or not. How would you know whether someone else is being benevolent or not? If it's their money, let them spend it as they please. Economics 101 teaches you that as more money is spent on goods and services, the more jobs are created. What a great opportunity for the poor and needy to help themselves out of a desperate situation.
        • 4 Years Ago
        cherly is probably jobless herself. she expects everyone to pay her way and she thinks that she deserves well fare checks in the mail every month. that is what is wrong with the world.
        • 4 Years Ago
        That's just great, you setting yourself up to judge whether someone else is in need of a luxury car or not. Maybe they should scale down their living situation to only one three bedroom house. Look....it's their money to spend as they please! Economics 191 teaches that the more money is poured into the economy for goods and services, the more jobs are created. What a novel idea, giving the poor and needy an opportunity to pull themselves out of a bleak situation.
      dickn2000b
      • 4 Years Ago
      The "journalists" who write the AOL headlines are brain damaged. This is their headline: "We Got to Flog This Bad Boy We were among the lucky few to get track time with the newest Lamborghini model just outside Rome. Video shows what happened next" Did I miss something? I watched the video and as far as I could tell after the car took off nothing happened. The video did nothing to stir my interest in the car. And the headline about flogging the bad boy was just juvenile.
        • 4 Years Ago
        @dickn2000b
        it was funny though right..?
      • 4 Years Ago
      Weight loss and Anti-aging Im 38..but I look like I’m 28 After I used many products for weight loss and Anti-aging I finally found this ( HTtp://Bit.ly/weizhz ) The Worlds First Anti-Aging and Weight Loss Supplement! I Lost weight in the first 10 days! .I am vexed with all products and finally used this and within trial period i was able to like like 28 years old. Get your FREE 30 day trial today! My hubby was surprised by the way it worked for me. Breakthrough Anti-Aging Formula 30 Day Risk Free Trial! Lifting Spheres and QuSomes – quickly firms, lifts out wrinkles and brightens within days, revealing the soft, smooth and sexy skin you deserve. There’s no irritation, burning, chemical side effects or other harsh results. Just fast and effective age defiance. Get your confidence back with this.
      Patsy & Ed
      • 4 Years Ago
      I would be perfevcly happy with a new Ford Mustang convertable. The sharpest car on the planet....
        cmcclarty
        • 4 Years Ago
        @Patsy & Ed
        And the worst handling also.
          • 4 Years Ago
          @cmcclarty
          Since the mustang handles better than everything anywhere near its price range, I would say that you are an idiot. In case you missed it, the mustang now handles as well as the M3 which is double it's price and considered one of the best sports cars you can buy (for the money obviously). Why don't you read the article that autoblog did on the new mustang and stop thinking that just because it has a live axle that it is horrible.
      • 4 Years Ago
      they need to make a raised up 4x4 to ride the streets in the U S. Looks sweet but the bottom of the car would be grinding up concrete and asphalt everywhere.
      • 4 Years Ago
      Enjoy some free games at Save Creatively way better than watching someone else have fun!
      • 4 Years Ago
      Weight loss and Anti-aging Im 38..but I look like I’m 28 After I used many products for weight loss and Anti-aging I finally found this ( HTtp://Bit.ly/weizhz ) The Worlds First Anti-Aging and Weight Loss Supplement! I Lost weight in the first 10 days! .I am vexed with all products and finally used this and within trial period i was able to like like 28 years old. Get your FREE 30 day trial today! My hubby was surprised by the way it worked for me. Breakthrough Anti-Aging Formula 30 Day Risk Free Trial! Lifting Spheres and QuSomes – quickly firms, lifts out wrinkles and brightens within days, revealing the soft, smooth and sexy skin you deserve. There’s no irritation, burning, chemical side effects or other harsh results. Just fast and effective age defiance. Get your confidence back with this.
        • 4 Years Ago
        how about go back to school so you can make more than 50 cents an hour posting crap like this for **** companies. how about that?
      Michael
      • 4 Years Ago
      so i asked Ray, how much does the new Lamborghini cost ? Ray says " about a hundred dollars"
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