2011 wrangler tommy hafey 70th anniversary commercial

Jeep is celebrating its 70 year anniversary this year, and the festivities won't be relegated to these United States. The off-road capable brand is celebrating its milestone anniversary in Australia with the help of 79-year-old Australian rules football legend Tommy Hafey.

The retired football star is also a very motivated exercise aficionado with a can-do spirit; attributes Jeep marketing types are hoping translates well to the brand's "Don't Hold Back" mantra. Hit the jump to watch the one-minute ad.

Hafey may be 79, but the commercial shows that he can likely kick some serious butt if the need ever arose. After all, the man appears to have more energy than most men half his age, and it's not like he's famous for his knitting skills. Jeep is hoping utility buyers will see the ad and think that Hafey's Wrangler is almost as tough.