Jeep 70 year anniversary commercial – Click above to watch the video after the jump

Jeep is celebrating its 70 year anniversary this year, and the festivities won't be relegated to these United States. The off-road capable brand is celebrating its milestone anniversary in Australia with the help of 79-year-old Australian rules football legend Tommy Hafey.

The retired football star is also a very motivated exercise aficionado with a can-do spirit; attributes Jeep marketing types are hoping translates well to the brand's "Don't Hold Back" mantra. Hit the jump to watch the one-minute ad.

Hafey may be 79, but the commercial shows that he can likely kick some serious butt if the need ever arose. After all, the man appears to have more energy than most men half his age, and it's not like he's famous for his knitting skills. Jeep is hoping utility buyers will see the ad and think that Hafey's Wrangler is almost as tough.



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    • 1 Second Ago
  • 8 Comments
      Andre Neves
      • 3 Years Ago
      Someone should tell Land/Range Rover that this is how you make a car commercial. Not like the garbage from a couple posts back.
      stvrahn
      • 3 Years Ago
      Now I don't feel so old. I needed some inspiration to work out harder. Thanks Tommy. And yeah, I would happily wear short shorts if I could do what you do.
      SK
      • 3 Years Ago
      Who wears shorts shorts?
        Snark
        • 3 Years Ago
        @SK
        79 year old guys who are tougher than you are at a quarter their age and have lived long enough to not give a ****.
        tweetonic
        • 3 Years Ago
        @SK
        I'm guessing you don't wear speedo's doing laps of the pool either. When you are running down Beaconsfield Parade, St Kilda, every morning pushing out 10K, I think you will be in a position to comment. Tommy was a hard footballer and now a living legend.
      nikescar
      • 3 Years Ago
      That guy makes my current physical shape look pathetic by comparison. I think I'll go for a jog... tomorrow.
      hans moleman
      • 3 Years Ago
      great ad! way better than their imported from detroit ones.. I wonder if it's done by the same ad agency... amazing shape that this old guy is in...
      David Salter
      • 3 Years Ago
      Legend!