2011 GMC Sierra – Click above for high-res image gallery

As the price of fuel rises, those shopping for automobiles began to take an even deeper look at their options before plunking down the greenbacks. It's an economics carnival ride that never seems to stop running, and consumers can never stop riding. General Motors has been paying extra attention to the amount of trucks it's selling, and it knows that a 111-day stockpile of full-size pickups is less than ideal.

One month is hardly a trend, however, and GM's North American President Mark Reuss will be eyeballing the company's pickup truck inventory as the weeks progress. Should the amount of trucks sitting on lot stay high, Reuss will have to scale back production of his full-size work horses.

As trucks sit and fuel prices rise, economy cars start to look more attractive to shoppers. GM saw a record number of Chevrolet Cruze sedans finding new homes in April. Even though its compacts are surging, trucks haven't fallen completely flat. Year-to-date demand for pickups, despite falling last month, is still up compared to 2010.


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    • 1 Second Ago
  • 43 Comments
      longducdong
      • 3 Years Ago
      Smart move if they decide to cut production. Too much inventory and too little buyers is never a good thing.
      Mark_H
      • 3 Years Ago
      This is probably the least surprising item of the day, i.e., higher gas prices lead to a consumer shift away from trucks. This will affect all truck makers shortly, yes, even Ford.
      autoplaybook
      • 3 Years Ago
      While it's true that fuel prices are once again having an effect on "image" truck purchases, the effect is cyclical. Fuel prices will eventually stabilize again and trucks will grow in popularity again. For everyone. However, when they do, my fear is that GM will be badly positioned. The GMT900 pickups, while class-leading at their intro for MY2007, are now in their fifth model year with few updates, save the HDs which got a new frame, but the same sheetmetal (!?) as before. Ford has since done an MCE on the F-150, TWO facelifts of the Super Duty, and a whole new line of engines. Ram was recently fully redesigned, as well. And the Tundra has had enough time to debut a full redesign AND be facelifted.
        • 3 Years Ago
        @autoplaybook
        [blocked]
          sweeneyp
          • 3 Years Ago
          toyota pisspoor quality and nobody builds them better than GM? Ok right. tell that to my friend that has a 2007 Silverado z71 that has had the transmission completely fail and replaced among other problems with the engine. My other friend with a 2007 Toyota tundra limited 5.7L has had nothing but good things to say about it. And lets just say when everything is stock the toyota 5.7 books.
        • 3 Years Ago
        @autoplaybook
        [blocked]
          • 3 Years Ago
          [blocked]
      bad357notch
      • 3 Years Ago
      hope they cut production in mexico!!
      JamesJ
      • 3 Years Ago
      They need to update their power train. Where's that baby Duramax that you have been working on? Why not make 6 speed transmission standard across the board?
      ManOnFire
      • 3 Years Ago
      You might be a lunatic liberal if you think GM selling fewer trucks is a good thing.
      Sum Ting Wong
      • 3 Years Ago
      With Ford continually outselling the Silverado / Sierra I think this is a good move. If you want to visit a museum visit your local Checvy truck dealer. If you want to see how a manufacturer sells trucks visit your local Ford dealership.
        Paul P.
        • 3 Years Ago
        @Sum Ting Wong
        Yea, part of the issue is that Gm's 1/2 ton truck design is now going on five years old. People that already have GMT900 based trucks don't really have any need to trade them in, as changes have been minor. If it wasn't for their recent update of the HD line, they would be in much worse shape. Ford, on the other hand, updated their body style in '09 and updated their engines this year. Whereas GM used to outsell Ford, Ford is now starting to walk away from GM.
        Paul P.
        • 3 Years Ago
        @Sum Ting Wong
        @ Hazdaz Apparently you haven't seen the most recent numbers. Ford is outselling GM. Not just Chevy, but Chevy and GMC combined. April 2011 Ford F-Series sales: 45,435 April 2011 Combined GM sales: 39,867 YTD Ford F-series sales: 172,062 YTD Combined GM sales: 166,265
      mrbuddogg
      • 3 Years Ago
      thats bad news for mexico where most are made.
        Dave
        • 3 Years Ago
        @mrbuddogg
        False. One plant in Mexico, two in the US.
      • 3 Years Ago
      [blocked]
        Killuminati
        • 3 Years Ago
        Lol, I own a 2010 Sierra SLT on a BDS 4" lift on 35's.......So yeah I'll admit it alil of both for me. :D
      sarduci1
      • 3 Years Ago
      This is a no brainer. I cannot believe GM didn't cut back production 5 months ago when gas prices started to rise!!??? This is the stuff that just boggles my mind. GM should shift production to the VOLT, Cruze and other smaller models that get better MPG. YES GM! throttle back truck and large SUV production, you are going to have a slowdown in this segement due to higher gas prices.
        Paul P.
        • 3 Years Ago
        @sarduci1
        April 2011 Silverado sales: 29,342 April 2011 Cruze Sales: 25,160 April 2011 Volt sales: 493 To put things in perspective, even though truck sales have slowed, they're still selling in quite substantial numbers. It's not like most people are trading in their Silverados for Volts.
        bad357notch
        • 3 Years Ago
        @sarduci1
        interesting question. i asked my self the same question when they added a 3rd shift last year at fort wayne assembly where i work building the suckers. but i guess they did it for a reason.
      4gasem
      • 3 Years Ago
      OK so here's what we need GM and FORD. A 4 cylinder diesel with decent power in a decent (read not the Colorado) mid size truck. I believe Ford has a new one in AU that would look great in my garage. It needs to tow a trailer at least 6500 pounds and carry at least 1000 lbs in the bed. Ford has done right with their V6 engines in the F-150 IMO. I'd buy the Eco-Boost today if I were to buy a new truck and trade in my current F-150.
      Hazdaz
      • 3 Years Ago
      I wonder if Ford and Dodge are seeing the same slow down in large pickup sales.
        longducdong
        • 3 Years Ago
        @Hazdaz
        I think its safe to assume that, as the markets usually mirror one another across manufacturers.
          Hazdaz
          • 3 Years Ago
          @longducdong
          I would think so, but that's not always the case. I mean lets be honest here, the GM trucks are getting a little long in the tooth. The Ram is new and the F150 I believe got an update semi-recently. It could very well be that Chevy sales are down simply for that reason alone. ... after all, god forbid we assume that Americans have finally woken up to the fact that driving a gas guzzling full-size truck for the 2 times a year that they might need it to haul something makes no freakin' sense.
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