As the price of fuel rises, those shopping for automobiles began to take an even deeper look at their options before plunking down the greenbacks. It's an economics carnival ride that never seems to stop running, and consumers can never stop riding. General Motors has been paying extra attention to the amount of trucks it's selling, and it knows that a 111-day stockpile of full-size pickups is less than ideal.
One month is hardly a trend, however, and GM's North American President Mark Reuss will be eyeballing the company's pickup truck inventory as the weeks progress. Should the amount of trucks sitting on lot stay high, Reuss will have to scale back production of his full-size work horses.
As trucks sit and fuel prices rise, economy cars start to look more attractive to shoppers. GM saw a record number of Chevrolet Cruze sedans finding new homes in April. Even though its compacts are surging, trucks haven't fallen completely flat. Year-to-date demand for pickups, despite falling last month, is still up compared to 2010.