2011 Volkswagen Tiguan commercial – Click above to watch the video after the jump

The guys and gals in Volkswagen advertising have proven to be a clever bunch, as commercials like the Darth Vader Super Bowl spot have garnered as many copycats as any spot in recent memory. The Das Auto team appears to have pulled off more cleverness with a spanking new spot for the 2011 Volkswagen Tiguan, and we can see the spoofs in our heads already.

Hit the jump to watch as a young man with some serious anger management issues takes out his angst on an SUV-shaped Piñata. The little guy hammering away is funny enough (we wonder how many times the bat ricocheted off the Piñata and onto his head), but then the candy-packing vault turns to reveal... you'll have to hit the jump to see for yourself. Very clever, VW ad team.



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  • 24 Comments
      longducdong
      • 3 Years Ago
      Why are they beatin up a first gen xB?
      toyslacker
      • 3 Years Ago
      I just saw this in the gym while I was on the treadmill without sound, and I thought it was a PSA for GLAD. I'm really not trying to be funny or start anything, but it was really bizarre to watch a kid try and beat a rainbow colored pinata car.
      karlinsandiego
      • 3 Years Ago
      The GTI commercial is still my alltime favorite: http://youtu.be/yr5ni-5U7UM youtube - golf commercial tree
      Cakeflour
      • 3 Years Ago
      So.....VW is saying the Tiguan looks like a piñata? I knew it.
      Christian H. Clark
      • 3 Years Ago
      Have you guys seen the parody: http://films.vwdarkside.com/en/films/113
      Hazdaz
      • 3 Years Ago
      Yeah, nice commercial, too bad VW's quality is crap. How about your guys spend less money on commercials and spend it instead on better quality control.
      ragtopoval
      • 3 Years Ago
      Have any of you ever owned a VW? I'm on my 5th one now over the years, and have never had any problems. Perhaps the issues are people who don't take care of their vehicles and expect them to just run forever! I like the commercial, and I think VW makes a high quality product.
        EnzoHonda
        • 3 Years Ago
        @ragtopoval
        I understand that you have had a good experience with VW, but the issue is that every published survey of vehicle reliability always ranks VW in the bottom third in comparison to other brands. It's not just a one-off thing either, it is year after year. VW always near the bottom. JD Power and Consumer Reports have both put them near the bottom based on their research and guys like Honda and Toyota have been near the top. Don't like them because their biased? Fine. Look at a site like CarSurvey.org. The site has been gathering opinions and reviews from consumers for years now. The results are the same: From 2042 reviews of all Jetta model years, 43% of respondents would NOT buy another VW. From 637 reviews of the Passat, 38% would NOT buy another VW. For people who bought Civics, only 11% said they would NOT buy another Honda while 79% said they would. 11% no and 77% yes were the results for the Accord. For the Corolla, 85% said they would buy another Toyota. I could go on and on. You might shrug-off a website like that. It's not controlled, and anyone can review any car. But again, it matches JD Power and CR's statistics as well. Now you have to ask yourself: Is -everyone- else wrong, or have you just had an unusually good experience that doesn't match the trends? If you can find a reliability study that puts VW ahead of Honda or Toyota, please show it. I'm happy that you've owned five of them with good results, but it's an anomaly.
        anonymous guy
        • 3 Years Ago
        @ragtopoval
        You're lucky. My main issue with VW's I've owned is electrical problems and there's nothing you can do in regard to maintenance to prevent them.
        kojo87
        • 3 Years Ago
        @ragtopoval
        with the exception of unavoidable electrical problems, if you maintain your VW it will last a very long time. i currently have am 84 Rabbit, 87 Scirocco 16v and a 97 Cabrio. all of them run strong but all of them also have super annoying electrical issues that are a total bitch to fix. and you're right. VW does make a high quality product. very fun to drive products at that.
        tantareanujellob
        • 3 Years Ago
        @ragtopoval
        You're diluting yourself.
        kdilkington
        • 3 Years Ago
        @ragtopoval
        Yes. I bought a brand new 2003 Jetta 1.8T. In the first 5 years and 55K miles of ownership I had all 4 ignition coils die, front struts replaced at 25K miles, the dipstick handle crumpled apart, the coolant-level sensor died at 36K miles and I had to replace more light bulbs (front and rear) than I can remember. I even took really good care of the car too! After a couple of out-of-warranty repairs, I got rid of it and learned not to buy another VW again. To put things into perspective, my father bought a brand new 2003 Honda Accord at the same time I bought my Jetta and he never had a single problem. The CPO'd 3 series that replaced my Jetta hasn't had any problems either and I've driven it for over 30K miles during the last 4 years. I wish that my VW was just an anomaly as I really like some of their cars, but the reality is that almost every VW owner I know has had all kinds of weird problems.
      Master Austin
      • 3 Years Ago
      I saw this the other nite and at first we were trying to figure out what it was. When my friends husband saw it was a VW, he's like "Oh its unreliable crap, they aren't build solid", his wife says "Are they using a Pinata because they are built in Mexico?" I mean honestly, most of us have been online reading about cars and our passions for almost 2 decades now, and VW has consistantly rated as some of the most unreliable vehicles yearly...its getting OLD.
      tenspeeder
      • 3 Years Ago
      My first thought was ' gee that Tiguan must know how badly it is built that it had to go and hang itself'
      Ferris Macau
      • 3 Years Ago
      I bet that black kid could break it
      Lachmund
      • 3 Years Ago
      i find it pretty strange that americans always call vws unreliable...in europe we never had these issues. if you compare a 10 year old vw with other brands the vws are in much better shape... i wonder if these (mainly electrical) problems mentioned are exclusive to mexican built cars..?!
        anonymous guy
        • 3 Years Ago
        @Lachmund
        I think you hit the nail on the head ... we get the Brazilian and Mexican built VWs. Enough said?
        Liberto Mex
        • 3 Years Ago
        @Lachmund
        In Mexico, they have the same reputation of being reliable, well built cars. Actually if you try to sell one, they will grab it from your hands in a couple of day. The last generation Jetta (Bora, for us) holds very well its value.most classified ads are for selling Boras and Jettas. It's like carrying a bank check. You can cash it when you want. We don't trust that much in Brazilian built VW. But maybe is the same situation that gringos have with mexican VW.
      GoFaster58
      • 3 Years Ago
      I've seen the commercial several times and thought it to be quite genius of the ad company that made it. However it's only a matter of time before some mesican will sue.
        Liberto Mex
        • 3 Years Ago
        @GoFaster58
        We are not like you hot-dog eating, sun burn, hawaiian shirt wearing gringos, we laught about our own stereotype. How about you? ... SO? SUE ME. We have a sense of humor. Actually I liked the ad, but I feel that VW has something with childs...
        Matthew McDonald
        • 3 Years Ago
        @GoFaster58
        I They're going to be more pissed off at you mis-spelt Mexican, then someone showing an unbreakable piñata...
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