Alfa Romeo 4C Concept – Click above to watch the video after the jump

If this story sounds familiar, that's because we've seen it before: Alfa Romeo will arrive in the United States with a sportscar that will spearhead the arrival of a broader range of models. That was the line with the 8C Competizione, but that model has come and gone without its junior stablemates. And when Alfa unveiled the 4C Concept in Geneva a couple of months ago, that was the story once again: not only would it see production, but it would headline the marque's return to the North American market.

Now we've got a few more details, though. Rather than bringing over existing models like the MiTo and Giulietta, Alfa Romeo is hard at work preparing new models specifically for American tastes. One model is expected to be an SUV based on the Jeep Grand Cherokee – leaving us to wonder if this will come instead of, or in addition to Maserati's rumored version. But beyond that is the new Giulia sedan that will replace the 159.

The project was reportedly well under way until the design landed on Fiat/Chrysler CEO Sergio Marchionne's desk, prompting him to order a full redesign. Apparently the styling was rather derivative and lackluster. For his part, the company's experienced styling chief Lorenzo Ramaciotti says he and his team are doing the best they can with what they're given: the company's Compact Wide architecture based on the Giulietta's platform, which Ramaciotti says is like designing a suit for a fat lady instead of a model.

The literal "back to the drawing board" order from Marchionne's office may lead to further setbacks, so to keep your interest piqued we've dug up this rather intriguing video of the 4C Concept heading from the studio to the show floor in high speed. At this point, we thought we'd seen concept cars from just about every angle, but this is something different, so why not click past the jump to watch the brief clip for yourself.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 28 Comments
      Peter S.
      • 3 Years Ago
      To whom it may concern, I feel it is inappropriate to display such pictures, ie the 4C, on your website. Please put up an NSFW warning before displaying such pictures as I'm now getting emails from my IT department that I've been looking at porn... Thank you, Peter S.
      Harry
      • 3 Years Ago
      For Gods Sake, just bring over the damn cars! What the hell does he think is wrong with them? What?!?! Either bring them over the same or just stop getting peoples hopes up who want a Alfa. I'm getting sick of it!
        fetchme1029
        • 3 Years Ago
        @Harry
        x2. i don't wan't another #^&#*%@^ SUV. I want the $#*&%^$ cars!!
          undeadMonkey93
          • 3 Years Ago
          @fetchme1029
          Speaking of Marques that shouldn't make SUV's I hope Jaguar are listening to everyone who thinks they should stick to what they know: sports saloons, GTs and supercars.
          • 3 Years Ago
          @fetchme1029
          [blocked]
      generaljimt
      • 3 Years Ago
      langlais3000, I hear you brotha. I am all over that !!! Now with regard to Alfa...Sinistro79 says that Alfa lost its identity a long time ago...With regard to the US market and its previous reputation (warranted or not), it's a good thing..Alfa has a chance to re-invent itself and align itself and its image with a new generation that knows nothing of the marque. It should be seen as an affordable exotic. A Ferrari for the everyday man. Certainly, potentially more panache than BMW. They just have to play their cards right. Go Alfa go baby...Take your time, come back the right way and get the customer service equation right this time !!!!!
      Robert
      • 3 Years Ago
      I would trade my Corvette for this
      sinistro79
      • 3 Years Ago
      Alfa Romeo is a brand that lost it's identity a long time ago. None of the cars that Alfa builds are true Alfas. The 4C is interesting but when was the last time Alfa built a rear-engined sports car for mass production? If Alfa really wants this thing to sell, they're going to have to ditch the "interesting" angle and build something like the "boring" BMW Z4.
      autoplaybook
      • 3 Years Ago
      I'd rather Alfa wait to re-enter the American market with cars that set themselves apart in beauty, in sound, and in craftsmanship. The Giulietta and MiTo aren't nearly pretty enough for that badge in our market. The 159 and Brera are certainly pretty enough, but they aren't good enough for our market. If Alfa is going to relaunch here, the cars need to be both achingly beautiful AND good overall. Otherwise, people will refuse to take their chances on the Italian marque, continuing to buy their anodyne-in-comparison BMWs, Benzes, and Audis instead. I don't mind Alfa taking all the time they need, as long as they get their vehicles right.
        Phontsolo
        • 3 Years Ago
        @autoplaybook
        Disagreed. The Giulietta looks VERY pretty to me and so does 4C Concept.
          autoplaybook
          • 3 Years Ago
          @Phontsolo
          The Giulietta has a front overhang so long you could land an F-14 on it. I know it's for Euro NCAP and pedestrian safety, but it's not elegant...not with those Porsche-like quasi-oblong headlights. The 4C isn't bad, but as most people here noted, it looks a lot like a Lotus Elise. Not a bad thing. But not an Alfa. Plus, those amorphous headlights give it a google-eyed appearance. The 2uettottanta is MUCH more like it: http://www.insideline.com/alfa-romeo/pininfarina-2uettottanta-2010-geneva-auto-show.html Simple. Elegant. Incredibly sexy. The 4C by comparison is trying too hard.
      kmrk
      • 3 Years Ago
      Frankly, it looks like a Lotus. PS that's not a compliment
      cocuzzo79
      • 3 Years Ago
      Am I the only one that thinks this looks like a Solstice?
      kmrk
      • 3 Years Ago
      Looks like a Lotus...ps that's not a compliment
      ckm
      • 3 Years Ago
      I just don't believe it. Alfa is never coming back to the US and they need to stop saying that they will.
      Phontsolo
      • 3 Years Ago
      We'll get an SUV and a sedan. Awesome! Exactly what "ALL" American's want.
      AC2RC
      • 3 Years Ago
      The end of the world will come long before an Alfa will come to America ! The Giulietta 1750TBi would be welcome by many . At least I owned an Alfa and I have many good memories !
    • Load More Comments