April Showers Bring Double-Digit Sales Increases

Lincoln, Lexus, Infiniti and Chrysler are the only nameplates that failed to boast improved sales in April of 2011 when compared to the same period one year ago. Besides those Debbie Downers, things are looking pretty darn good for automakers in the United States.

We're awfully curious to see what the impending summer selling seasons will have in store for Japanese automakers as they continue to claw back production lost due to the devastating earthquake and tsunami that ravaged the country just weeks ago, but for now, it seems no shortages have yet to significantly impact any sales figures.

Breaking individual model sales out a bit yields some interesting results. For instance, the Chevrolet Cruze, with 25,160 sales, outsold the Toyota Corolla (24,215) but fell about a thousand units shy of the class-leading Honda Civic (26,777).

The Ford brand also outsold Chevrolet, for those interested in that age-old American bragging right, but perhaps more interesting is the stunning success at Buick. With 18,413 total sales, Buick managed to outsell Lexus (again) and is knocking hard on the doors of such luxury stalwarts as BMW and Mercedes-Benz.

There were a number of heavily redesigned models that boasted huge gains over their predecessors, such as the Volkswagen Jetta (16,955 total sales, a 74-percent increase) and the Jeep Compass (4,050) and Grand Cherokee (9,802), which each outsold their 2010 counterparts by over 180 percent.

In all, the top 19 performers each posted double-digit sales gains in April of 2011. Impressive performances, to be sure. Check out all the numbers in our handy-dandy chart below.

*UPDATE: Added Mazda and Mitsubishi to chart.

Brand/Company Vol. % Apr-11 Apr-10 DSR %* Apr-11 Apr-10
Saab 223.72 696 215 211.73 26 8
Mitsubishi 105.52 8,081 3,932 97.91 299 151
Porsche 81.57 3,172 1,747 74.84 117 67
Mini 67.73 6,446 3,843 61.52 239 148
Jeep 64.85 32,384 19,645 58.74 1,199 756
Scion 59.63 5,710 3,577 53.72 211 138
Kia 56.73 47,074 30,036 50.92 1,743 1,155
Buick 51.16 18,413 12,181 45.56 682 469
Volvo 40.87 6,404 4,546 35.65 237 175
Hyundai 40.28 61,754 44,023 35.08 2,287 1,693
Jaguar 39.40 1,249 896 34.23 46 34
Ram 29.46 19,260 14,877 24.67 713 572
GMC 28.81 31,204 24,224 24.04 1,156 932
Chevrolet 25.43 169,794 135,369 20.78 6,289 5,207
Ford 24.53 182,542 146,589 19.91 6,761 5,638
Volkswagen 23.37 28,542 23,135 18.80 1,057 890
Cadillac 15.99 13,127 11,317 11.70 486 435
Nissan 14.51 64,765 56,558 10.27 2,399 2,175
Dodge 14.24 44,320 38,795 10.01 1,641 1,492
Honda 9.92 113,195 102,978 5.85 4,192 3,961
Suzuki 9.33 2,132 1,950 5.28 79 75
Mazda 8.99 20,638 18,935 4.96 764 728
BMW 8.88 18,801 17,268 4.85 696 664
Mercedes-Benz 8.67 19,157 17,628 4.65 710 678
Land Rover 8.48 2,982 2,749 4.46 110 106
Acura 8.26 11,604 10,719 4.25 430 412
Audi 7.50 10,018 9,319 3.52 371 358
Subaru 6.74 24,762 23,198 2.79 917 892
Toyota 2.07 141,964 139,080 -1.71 5,258 5,349
Lincoln -0.59 7,236 7,279 -4.27 268 280
Lexus -4.26 17,576 18,359 -7.81 651 706
Infiniti -6.24 6,761 7,211 -9.71 250 277
Chrysler -8.97 20,379 22,386 -12.34 755 861
Fiat NA 882 0 NA 33 0
COMPANIES
GM 27.01 232,538 183,091 22.30 8,613 7,042
Chrysler Group 22.49 117,225 95,703 17.95 4,342 3,681
BMW Group 19.59 25,247 21,111 15.16 935 812
Ford Mo Co 16.43 189,778 162,996 12.12 7,029 6,269
Jaguar Land Rover NA 16.08 4,231 3,645 11.78 157 140
Nissan NA 12.16 71,526 63,769 8.01 2,649 2,453
American Honda 9.76 124,799 113,697 5.70 4,622 4,373
Toyota Mo Co 1.33 159,540 157,439 -2.42 5,909 6,055
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 27 selling days in March 2011 versus 26 selling days in March 2010, so the change in monthly sales volume will be different than the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.


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    • 1 Second Ago
  • 84 Comments
      SheldonRoss
      • 3 Years Ago
      Mazda?
      axiomatik
      • 3 Years Ago
      So, I just added up the columns. As a whole, the industry sold 19.3% more cars in April 2011 then they did in April 2010. That means that on the brands list, Volkswagen and above expanded their market share, while Cadillac and below lost market share. Under companies, BMW, Chrysler and GM expanded market share while Fomoco and below lost market share. I am not surprised by the performance of Jeep. I went on a road trip this past weekend (tried to see the shuttle launch), and I saw tons of brand new Grand Cherokees on the road. They must be flying off the lots.
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      [blocked]
        carboy55
        • 3 Years Ago
        It will be the darling of rental car fleets everywhere. They'll get rid of them before the interiors fall apart.
        Alluster83
        • 3 Years Ago
        Yup. 75000 cars sold in 4 months with ~ 85% retail take rate and an average TP of 3000$ above the corolla is "NOT SELLING WELL" /sarcasm
        • 3 Years Ago
        [blocked]
        Steve
        • 3 Years Ago
        well i have 4 "snuze's" as you put it on the lot...not one of them went to a rental car company and we sold 25 last month just at our store...maybe you just call it a snuze because it's a sleeping giant..call it what you will...it is spanking Toyota and right on the heels of Honda.
      Alluster83
      • 3 Years Ago
      The Cruze not only outsold the Corolla, it also sells at an average transaction price of 3000$ more than the corolla and 2000$ more than the civic. GM has a hit on its hands. With looming supply issues at Toyota, if GM can get more people, who would never consider domestic to try the Cruze, this could become a trend!! http://www.tribtoday.com/page/content.detail/id/555168/Cruising-to-the-top.html Good to see the Malibu selling 25K units, nipping away on Camry and Accord sales. The Malibu is slowly gaining in the retail sector and once more people start trying it, it will soon be a major player in the mid size segment. Note: Corolla numbers include the Matrix. If GM includes HHR sales (6,222) to the Cruze, then they might actually outsell them consistently
      • 3 Years Ago
      [blocked]
        • 3 Years Ago
        [blocked]
        tagg8019
        • 3 Years Ago
        GM fleet sales were also up 31%, sunshine. Idiots like you equate fleet sales as a negative when that isn't true. A lot of companies are looking to downsize their fleets with the high fuel prices and a still fragile economic recovery. Carry on with your trolling.
      Jac Zobel de Ayala
      • 3 Years Ago
      Um, Buick is luxury? Since when?
        axiomatik
        • 3 Years Ago
        @Jac Zobel de Ayala
        It's not a full-line luxury brand like the german trio, but quite a bit like Acura and Infiniti.
          Dest
          • 3 Years Ago
          @axiomatik
          Uhhh... Acura maybe, but it's not comparable to Infiniti at all.
          goodfella
          • 3 Years Ago
          @axiomatik
          @Dest LOL have you sat in an Acura? It's interior is leagues above Infiniti. Just sat in the g37 IPL and Acura TL at the NY auto show. The infiniti interior is not good as there is use of lots of cheap plastics.
        • 3 Years Ago
        @Jac Zobel de Ayala
        [blocked]
          Tone
          • 3 Years Ago
          Sure. Rental cars that people apparently like to buy after renting them these days. Nice troll attempt though.
        styxmiko
        • 3 Years Ago
        @Jac Zobel de Ayala
        Buick was a luxury car from the beginning. Durant wanted each General Motors division to target one class of buyer, and in his scheme Buick was near the top — only the Cadillac brand had more prestige. This is the position that Buick occupies to this day. The ideal Buick customer is comfortably well off, possibly not quite rich enough to afford a Cadillac or a Mercedes, nor desiring the ostentation of one, but definitely in the market for a car above the norm. If Buick is not a luxury car than Lexus, Infiniti, Audi, MB etc is not luxury either... As a matter of fact for your edification ...Buick is the embodiment of subdued elegance, American comfort and luxury at a reasonable price. Some call it entry level luxury class, but in my opinion it is "entry level" only because of the affordable price. It could compete with mercedes or BMW on ANY level except maybe of the sportiness, which I don't think that many Americans can even experience in your country due to traffic laws and speed restrictions. If you are an American, I truelly surprised at the ignorance you have regarding American icons like the Buick...very very stupid
          carfan
          • 3 Years Ago
          @styxmiko
          I tend to agree with styxmiko...Buicks were and are superior cars to most of the Japanese wanna be luxury brands (those so called japanese luxury brands didn't even exist when buick was a world renouned luxury car) I have no idea were your negation of styxmiko's comment came from except from your ignorance in the history of Buick and cars in general. Your comment is NOTHING except may be you own a so called japanese "luxury" car....LOL
          styxmiko
          • 3 Years Ago
          @styxmiko
          to benny...hey benny did the airbag POP on your japanese import and hurt your delicate american head and already damaged brain??? You call others "daft" you moron?! after I'm trying to educate you ignorant american?!
          Ben
          • 3 Years Ago
          @styxmiko
          Man you're daft, American Icon yes, nice step up from Chev. yes, On the same level as MB, BMW, Lexus, and Audi, definitly not. Dont get me wrong then are currently making very nice cars, that are a definite upgrade from the Buicks of 10yrs ago but still now where near the actual "luxury" brands.
        Kai F. Lahmann
        • 3 Years Ago
        @Jac Zobel de Ayala
        Buick is the last remaining mid-range brand, comparable with large parts of the Volkswagen lineup (esp. Tiguan, Touareg, Eos or CC).
          Basil Exposition
          • 3 Years Ago
          @Kai F. Lahmann
          I would say Acura and Lincoln are in there too. They are not quite up to the level of BMW/Mercedes/Cadillac, etc.
      Danaon
      • 3 Years Ago
      Wow, that's a ton of Cruzes. Surprising that it's selling so well when they don't even have a coupe or performance version like the Civic.
        ExoPlanet
        • 3 Years Ago
        @Danaon
        Because they have been advertising it in every newspaper, website, TV commercial, bus shelter, subway, billboard and anything else they can buy for the past year. Goes back to what Bob Lutz said, build one...and market the HE11 out of it! Shows its working
        lne937s
        • 3 Years Ago
        @Danaon
        Wonder what will happen with the new Civic comming out shortly...
          Zoom
          • 3 Years Ago
          @lne937s
          It's going to do quite well. Why? Because it's the easy choice. It's the choice a buyer can make without test driving it. Without worrying if the decision is the right one.
        Zoom
        • 3 Years Ago
        @Danaon
        I hope to get one as a rental soon. I'm sure it's filling up the Dollar fleet quite nicely. Seriously, though, I am not knocking it. If it's available I am taking it just like I did the Malibu several years ago: to gauge just how it really is living with it for a few days.
      ExoPlanet
      • 3 Years Ago
      Chrysler brand was only down due to production ramping up / difficulties. The new 300 is still like hens teeth to find and the van plant was down because of the Japan tsunami...200 is ramping up nicely with 8274 units.
      asiansrule
      • 3 Years Ago
      how do i comment on this...
      Lucid
      • 3 Years Ago
      Wow, Hyundai/Kia have almost 110,000 units combined. In Canada, they have claimed the number one position.
      poopoohead100
      • 3 Years Ago
      I'm surprised to see growth from Japanese companies given their tsunami troubles and all. Kudos to them.
        tagg8019
        • 3 Years Ago
        @poopoohead100
        I think the next few months will be tough. A lot of what was sold was already here so the fact they had a good month in April may actually hurt them next. Time will tell though. They are very resourceful companies.
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