2012 Buick LaCrosse eAssist – Click above for high-res image gallery

The popularity of the Toyota Prius has made "hybrid" a widely recognized word and has prompted the launch of numerous competitive vehicles from various automakers. Additionally, derivatives of the conventional hybrid – i.e., micro and mild hybrids – are popping up everywhere. However, most automakers seem reluctant to tag these vehicles with a "hybrid" badge.

Recently, General Motors announced its eAssist technology, which will be featured first in Buick LaCrosse and Buick Regal. Essentially, eAssist is what we'd call a mild hybrid, yet GM shies away from using the H-word. Likewise, the 2012 Focus, equipped with Ford's six-speed PowerShift automatic transmission, relies heavily upon electricity instead of the vehicle's engine when idling or slowing to boost fuel efficiency.

It's not just Ford and GM, it's the vast majority of the automotive industry. With names like Efficient Dynamics, ecoFlex and Blue Efficiency, use of the H-word seems to be so last year. Do you think these newfangled terms could confuse potential buyers?


2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist front 3/4 view

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist rear 3/4 view

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist front 3/4 view

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist rear 3/4 view

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist side view

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist front view

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist rear view

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist headlight

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist grille

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist hood vent

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist wheel

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist wheel

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist side mirror

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist rear spoiler

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist logo

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist badge

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist badge

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist engine

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist interior

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist interior

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist interior

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist front seats

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist gauges

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist instrument panel

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist eco mode

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist dash controls

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist shifter

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist rear seats

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist rear television screen

  • 2012 Buick LaCrosse eAssist
  • 2012 Buick LaCrosse eAssist trunk


Photos copyright ©2011 Steven J. Ewing / AOL

[Source: Hybrid Cars]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • Share This Photo X