• Apr 28, 2011
Audi may be the king when it comes to premium vehicles fitted with all-wheel drive. Lincoln, however, must be taking notes because its customers prefer their luxified-Fords with the four-wheel motion as well. Every model in the automaker's current lineup is available with all-wheel drive, and lots of folks are checking that particular box on the order form.

It seems 2011 will go down as Lincoln's assault on four powered wheels. So far this year, 72 percent of MKT customers have opted for AWD while 62 percent of those purchasing the MKX have done the same. Of course, as you move into the automaker's sedans these numbers begin to fall, which is to be expected. Still, 46 percent of MKS shoppers choose the all-wheel-drive version and a quarter of MKZ sedans purchased are prepped for bad-weather driving.

Let's not forget the Navigator (yep, they still make it), which gets all-wheel drive 62 percent of the time.

Lincoln is enjoying this shift in consumer desire, as all-wheel-drive vehicles command anywhere from $1,850 to $6,890 extra when compared to their non-AWD counterparts. Full press release from Lincoln after the jump.

[Source: Lincoln]
Show full PR text
Lincoln All-Wheel Drive Combines Luxury with Year-Round Driving Confidence

Complete Lincoln family of luxury cars and crossovers available with all-wheel drive, combining all-weather capability with year-round agility and confidence

Confident handling and acceleration provide peace of mind for safely negotiating many types of driving situations and conditions

Significant numbers of Lincoln consumers are choosing optional all-wheel drive


DEARBORN, Mich., April 28, 2011 – All-wheel drive is a luxury feature that many buyers of premium automobiles demand in their vehicles for maximum mobility. This is especially true in northern states where colder climates naturally lead to more snow, ice, and generally inclement road conditions. Lincoln customers can choose the option of all-wheel drive on all of its models, giving them the added confidence and stability that this technology brings.

In fact, all-wheel drive offers safety and handling advantages in all seasons. Lincoln's all-wheel drive option allows drivers to accelerate and corner decisively and confidently with power to all four wheels, regardless of road surface and weather conditions.

"One of the greatest benefits of luxury is choice," said C.J. O'Donnell, Group Marketing Manager for Lincoln. "That is why Lincoln customers are able to equip any of our cars and crossovers with an advanced all-wheel drive system."

All five Lincoln models offer the convenience of all-wheel drive as an option, but customers of Lincoln's crossover and SUV models are more likely to choose this technology.

So far in 2011, 72 percent of Lincoln MKT three-row crossover customers and 62 percent of MKX two-row crossover buyers have opted for all-wheel drive. This compares to 46 percent of MKS and 25 percent of MKZ sedan customers. The truck-based Lincoln Navigator full-size SUV is built with all-wheel drive no less than 62 percent of the time.

The Lincoln MKS, MKT and MKZ all share a common all-wheel drive system to ensure the Lincoln DNA of luxurious ride and precise handling shines throughout the lineup.

All-wheel drive is standard on the MKS EcoBoost TM and MKT EcoBoost, proactively distributing torque to the wheels to allow performance-minded customers to take advantage of the power of the twin-turbocharged 3.5-liter V6 engine's 355 hp and 350 lb-ft of torque.

The sophisticated AWD system fitted to MKS, MKT, and MKZ is fully automatic, using an advanced array of hardware and controls to efficiently distribute torque between front and rear wheels as needed. The Navigator uses unique truck-based hardware that also provides a luxurious experience.

The new MKX 2-row crossover, launched last summer, takes the AWD system to another level with even better handling attributes than the outgoing product with new controls specifically developed for improved cornering.

"We're seeing the number of customers choosing all-wheel drive increasing steadily as drivers appreciate the benefits," says O'Donnell. "More than half of our crossover customers are enjoying the reassurance that all-wheel drive delivers, such that once they have experienced it, they don't want to give it up.

"We see all-wheel drive as a core technology option for the entire Lincoln line-up, both today and for the future."


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    • 1 Second Ago
  • 42 Comments
      Vineeth Vazhayil
      • 3 Years Ago
      They hardly sell much for all this to matter anyway.
      ALafya
      • 3 Years Ago
      But even the most fuel efficient one gets no more than 24 MPG. Even Ford Fusion AWD, the less glorified MKZ, can't make more than 26 MPG.
      throwback
      • 3 Years Ago
      I have always thought Audi should be Lincoln's target, not Cadillac. If Ford is abandoning RWD except for trucks and the Mustang, AWD will allow them to further distinguish Lincolns from Fords. Now, please get back to car names!
      PSV
      • 3 Years Ago
      Acura has an absolutely amazing AWD system for almost all of its vehicles. Has that particularly helped? Not really, and definitely not after the first two years that SH-AWD came out.
      • 3 Years Ago
      [blocked]
      Hazdaz
      • 3 Years Ago
      The fact that Lincoln has no unique models (and terrible styling), and are essentially just rebadged Fords, going to an AWD-only lineup would give them at least ONE good thing to separate them from the Ford cars they are based on.
      Chris
      • 3 Years Ago
      I live in Denver where it can snow up to 6 months of the year and regularly snows 3 months out of the year. I bought my WRX specifically because it has AWD; I even have dedicated snow and summer tires/rims to make it even better. Those who drive RWD and/or crappy tires are just stupid or selfish as they get in everybody's way and end up in accidents making traffic worse for everybody else. If you're not going to be prepared for the current road conditions then you have no business being on the road.
        Martin Edmonds
        • 3 Years Ago
        @Chris
        AWD is a band aid for those who can't drive. Yes I said it. Proper planning, good tires, and skill will allow you try in all kinds of weather with any type of drivetrain layout.
          NightFlight
          • 3 Years Ago
          @Martin Edmonds
          Proper planning? What a ridiculous thing to say. How can you plan for an unexpected emergency where you NEED to get somewhere? With all things being equal (all vehicles on all season tires), in inclement/snowy weather AWD>FWD>RWD as far as traction is concerned.
          Martin Edmonds
          • 3 Years Ago
          @Martin Edmonds
          To drive*
      • 3 Years Ago
      [blocked]
        NightFlight
        • 3 Years Ago
        How the HELL is AWD a gimmick? Do you think 4WD is pointless as well? What a stupid comment. I guess you don't live in the snowbelt.
          • 3 Years Ago
          @NightFlight
          [blocked]
        akboss302
        • 3 Years Ago
        AWD isn't a gimmick, it does work, but most roads don't require it. That's why we have snow plows. It is the difference between a want versus a need. Potential buyers in this segment are already buying more car than they 'need', so AWD is just icing on the cake. Another option to add to the list of cool goodies on their new luxury car.
      • 3 Years Ago
      [blocked]
        • 3 Years Ago
        [blocked]
        • 3 Years Ago
        [blocked]
      tenspeeder
      • 3 Years Ago
      The AWD helps keep these elderly drivers safe when they veer onto the shoulder of the roads. Watch them and you'll see what I mean
        NightFlight
        • 3 Years Ago
        @tenspeeder
        How does AWD help you when you are already moving? Hint: It doesn't.
      txGarage.com
      • 3 Years Ago
      Luxury buyers don’t want to buy FWD cars... it's that simple. To me at least...
      PiCASSO
      • 3 Years Ago
      I blame the dealers. Try buying a rear wheel drive G35, IS250, or 328/335 sedan here in Chicago. The only stock all wheel drive models, justifying that we need it here when it snows 3-4 times in the year. I couldn't care less for AWD. Just give me some good set of winter-tires on RWD car, and I can save on both up-front costs (vs AWD) and long-term costs (fuel economy, due to less weight
        Porsche 911
        • 3 Years Ago
        @PiCASSO
        I lived in the city of Chicago for a long time and trust me AWD helps out a lot. I had owed FWD and RWD cars and they definitely cannot compete with my Quattrofied Audi A4. Early morning for work I can see all off my neighbors struggling trying to get their cars out the parallel parking spot while my car just climbs right over the snow. Now I am obsessed with AWD and German cars.
          NightFlight
          • 3 Years Ago
          @Porsche 911
          RWD with snow tires > AWD on all seasons Its been proven before. Maybe your neighbors can't drive or have improper tires for the conditions.
          • 3 Years Ago
          @Porsche 911
          [blocked]
        longducdong
        • 3 Years Ago
        @PiCASSO
        I live in the area, and most Infiniti dealers I know stocked only the RWD G35 coupes and sedans. The RWD outnumbered teh AWD a good 3-1.
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