Volvo Concept Universe – Click above for high-res image gallery

It seems everyone and their cousin wants a slice of the big pie. Mercedes-Benz has the S-Class, BMW the 7 Series, Audi the A8 and Lexus the LS. Then there's less conventional choices like the Jaguar XJ, Maserati Quattroporte, Hyundai Equus and Volkswagen Phaeton. Even Cadillac's been toying with getting in on the action. But after months – if not years – of hemming and hawing, the latest report suggests we not count on a challenger from Volvo any time soon.

The Swedish automaker had been entertaining the notion of jumping into the stratosphere with its own S-Class challenger, but despite the above-pictured Universe concept car unveiled in Shanghai just days ago, the latest reports indicate that Volvo is not, in fact, preparing for an assault on that particular territory.

Word reportedly comes right from the proverbial horse's mouth: that of Volvo CEO Stefan Jacoby, whose revelation disappoints the dreams of Li Shufu, the chairman of Chinese automaker Geely that purchased Volvo last year for $1.8 billion. Jacoby says the company needs to focus on its current lineup while laying the cornerstones for new assembly plants in China. What the point of the Universe show car was, then, remains as much a mystery to us as its bulbous front end.



[Source: Automotive News – sub. req.]


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  • 16 Comments
      longducdong
      • 3 Years Ago
      Look into my headlights... youre getting sleeeeeepy.... sleeeeeepy.... sleeeeepy.
      Curtis
      • 3 Years Ago
      i hope Volvo doesn't take any styling cues from this car, because it's really really really ugly.
      brian
      • 3 Years Ago
      Volvo never was and never will be a luxury marque. Volvo has always been the Ford of Sweden - The sooner Volvo get back to basics and produce quality, affordable, mainstream cars with an indestructable Swedish style, the better off they will be.
        SkierMax
        • 3 Years Ago
        @brian
        Volvo is a luxury marque. The new S60 for example is as good if not better than the 3 series. Volvo prices are similar to that of other luxury automakers and Volvo is classified as a luxury car by Kelly Blue Book. I wish I could afford to buy a Volvo and if I could.. I would buy a Volvo S60 over the 3 Series any day.
          alxjns654
          • 3 Years Ago
          @SkierMax
          That's what they are now, and what they are moving away from, because they are not doing very well competing with BMW and Merc. The idea is to eventually sell them like VWs, which is not surprising since that's what Jacoby did before he came to Volvo.
      Ferris Macau
      • 3 Years Ago
      For a concept car so heavily CG'd, couldn't they cheat to make it less hideous?
      artandcolour2010
      • 3 Years Ago
      I think Volvo's designers were referencing the Fifties/Early Sixties PV series with that rounded hood and jutting grille section.
        Curtis
        • 3 Years Ago
        @artandcolour2010
        that's what i thought too, but it doesn't work. why are all the comments that are stating this car is ugly getting down rated? honestly, it's not a good looking car. I love Volvo's styling, but this is too far away from Volvo.
      The Cleaner
      • 3 Years Ago
      Quite honestly I think they got the hint at the show when everyone was not feeling this terrible design. Then they back up and go "oh this is not coming out anytime soon"......a sigh of relief could be heard from the crowd.
      dystroglycan
      • 3 Years Ago
      good, the universe was a step backward
      xroadrider
      • 3 Years Ago
      The designer of this monstrosity should be locked in the trunk, the car set on fire, urinated out, buried face-down in the desert, have a concrete slab poured over it and never spoken of again. There is nothing about this...thing that is remotely "Volvo"
      pkomdm
      • 3 Years Ago
      Two words: SUPER UGLY!
      Wig
      • 3 Years Ago
      I think Volvo deserve some credit for trying something different. Generally I like their designs, so if they could make their cars competitive, they'd be on my shopping list again. Currently the engines are underpowered and inefficient, and the ride and handling needs to improve for a luxury marque.
      X
      • 3 Years Ago
      Other than the Front, the rear and part of the side profile look abit like the Jaguar XF.
      Mike McDonald
      • 3 Years Ago
      Why cancel it? I personally like the look of it. The front looks like it was inspired by American luxury cars of the 30's and 40's with a secular twist. Volvo can start a trend by making an all-electric full-size luxury sedan. Or, Volvo can just give their V8 twin turbos and use it in this car. Volvo could only offer this car with AWD to increase it's cornering abilities. The only problem I see with this car is it's overall look. The somewhat boxy front end doesn't flow very well with the S60-inspired side profile and rear, but this could easily be changed.
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