2012 Lancia Ypsilon – Click above for high-res image gallery

When Lancia launched the new Ypsilon at the Geneva Motor Show early last month, it joined its sister-companies' Fiat 500 and Alfa Romeo MiTo in the Italian auto group's premium hatchback line-up. But while the model is being sold as a Chrysler in the British Isles, plans to bring it over to North America have reportedly been canceled. Apparently the planned launch of the Chrysler Ypsilon in the States was feared to edge in on the recently launched American-market Fiat 500 too closely and potentially cannibalize sales for the retro hatch.

The report goes on to indicate that similar plans to market the larger Lancia Delta in North America have likewise been shelved. The Delta was brought to 2010 Detroit Auto Show wearing Chrysler's winged badge, sparking discussions over whether the lackluster Golf-sized hatchback could make a dent in the North American market, but the case for the badge-engineering exercise was apparently a non-starter.

The inverse, however, remains to be seen, as Chrysler models like the 200 sedan and convertible, the 300 sedan and the Town & Country minivan are being marketed in Europe as Lancias.




[Source: Car and Driver via Italiaspeed]


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    • 1 Second Ago
  • 38 Comments
      erhcanadian
      • 3 Years Ago
      Chrysler desperately needs decent small cars. Canceling a ready-made re-badge in favor of NOTHING doesn't make sense.
        cadetgray
        • 3 Years Ago
        @erhcanadian
        I agree especially with petrol prices climbing daily. Besides, the Ypsilon and Delta are very well executed and are stunning when seen in person.
        ed
        • 3 Years Ago
        @erhcanadian
        Chrysler still has the Fiat 500 in the A-Class segment. They have a B-Class/C-Class Dodge that are coming here still. The whole point of their Project Genesis was to reduce overlap.
      Rambo
      • 3 Years Ago
      aw I thought the delta actually looked really good..... would have been nice to see something new from Chrysler
      Bern
      • 3 Years Ago
      The Ypsilon does not compete with the 500. But, being built in Europe, it would be too expensive for the US. As for the Delta, it's a hatchback, and that's a no go for a $30000 car in the US BTW, the Chrysler 200 and 200 convertible are not heading for Europe. At the Geneva Auto Show, it was announced that Fiat could bring them if dealers or customers really demand it, but otherwise no. Makes sense, since it's not that young, being based on the Sebring...
      JonZeke
      • 3 Years Ago
      Good move, the Delta is panned as an also-ran in the hot C segment overseas and would struggle to be a profit-leader in hatchback averse America. At the very least, whatever compact Chrysler comes up with should at least look like part of the family.
        Shiftright
        • 3 Years Ago
        @JonZeke
        The C Class segment in the US is not nearly as overpopulated and hotly contested, so I think it could do well enough. It's not an amazing driver's car, but it drives and handles well and the interiors are gorgeous and well made. Most Americans are not as sensitive to driving dynamics as most Europeans anyway.
      Brendan Ryan-Ramos
      • 3 Years Ago
      I love the Delta, it looks very different than anything else on the market here in the US, the interior is nice, the piano black pillars are fantastic and if they widened the grill a bit it would be perfect.
      benzaholic
      • 3 Years Ago
      Tough choice. They really, really need some competitive smaller cars to sell here in the US, but if these were just mediocre entries in their class, that could hurt Chrysler's recovery just as much. This really puts the pressure on Fiat to bring very good models over here.
      Shiftright
      • 3 Years Ago
      This new Ypsilon is ugly and disappointing since teh previous one was so cool. I would dig a Delta however.
      Finklestein
      • 3 Years Ago
      I honestly believe that Chrysler is only alive due to the chrome industry.
      Weston Hartman
      • 3 Years Ago
      One of the ugliest cars Chrysler has ever come up with...
      ACURA23CL
      • 3 Years Ago
      Good call! That isn't looking so hot. It wouldn't do well here.
        Mike Pulsifer
        • 3 Years Ago
        @ACURA23CL
        Of course, tastes vary by individual, but the only thing IMHO that would hurt it in the US is it's not as bland and cookie-cutter as the garbage polluting our streets right now. As far as protecting the 500, even though I'd like to see this puppy on the streets, I think it was a wise call. Give the 500 a chance.
      • 3 Years Ago
      [blocked]
        aatbloke1967
        • 3 Years Ago
        "They look already too strange for European tastes, so they won't possibly sell in the US." These are hardly strange looking cars in the European arena - but firmly echo Italian styling over the past decade or so.
      Jeff
      • 3 Years Ago
      Can you see Chrysler marketing this as the new PT Cruiser? Unless they are coming out with a four-door Fiat 500... this new PT Cruiser would find many homes in the rural Mid West, while the 500 is better suited for urban coastal cities.
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