Volkswagen is working hard to make sure it accomplishes its North American assimilation plan. In order to fully realize its ambitious 800,000-unit volume target, the automaker will be required to introduce an even greater variety of vehicles into its existing lineup. Jonathan Browning, CEO of Volkswagen North America, says that he and his team understand this, and a few new VW family members could wind up in U.S. dealer showrooms.
According to Car and Driver, Volkswagen believes that an additional crossover is needed to help round-out the lineup. This vehicle would need three-rows of passenger seating, and its crosshairs would target the likes of Ford's Explorer and the Honda Pilot. For whatever it's worth, the scuttlebutt we've heard is that VW is considering a stretched Tiguan to fill this duty, as a three-row Touareg would be too costly for the family-oriented segment.

Volkswagen could also be looking to go small. Though its current European-market Polo seems like an easy solution, VW believes that's not the case. The car is not ready for U.S. consumption, and it would require a bit of "Americanizing" before VW will sell you one.

We love the Polo and are looking forward to whatever form in which it arrives, but we'd love to see us some Scirocco and Amarok, too.

[Source: Car and Driver]


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    • 1 Second Ago
  • 29 Comments
      vwmike
      • 3 Years Ago
      Touran is a great vehicle. As is the current Polo. Why do they feel they need to "americanize" everything for this market? Simply make it meet the current crash and emmisions standards and sell it. The Polo should have been here 2 years ago. Most of the other manufacturers have spent millions developing their new small cars and are now grabbing up market share that VW could have been getting. As far as a 3 row CUV, I don't see that market expanding very soon with the way gas prices are rising now.
        SpikedLemon
        • 3 Years Ago
        @vwmike
        Look at the Jetta. Selling well. I guess "americanize" means "bigger and cheaper"
          Kumar
          • 3 Years Ago
          @SpikedLemon
          Americanize in this context means to make it taller and wider for our American girth, as explained in reasons for not bringing us the Polo last year.
      warren,
      • 3 Years Ago
      I mis-read the title as "Volkswagen wants to bring three-row subcompact to U.S." and my first thought was, "What? Are they planning on targeting the anorexic demographic or something? Wouldn't that eat into Jetta sales? .... wait, no, eat isn't the correct word to use here....."
      PSV
      • 3 Years Ago
      My first reaction was that this is a stupid idea given the presence of the Tiguan and Touareg, but then I realized that VW has no 3-row CUV yet, so I guess this is fine. I am more in favor of bringing over a subcompact car, though.
      Kevin C. Barnes
      • 3 Years Ago
      VW Swift?
      Bryan
      • 3 Years Ago
      You could not pay me to drive a VW product.
        Stephen A Spindler
        • 3 Years Ago
        @Bryan
        Then why are are bothering to comment on a VW article??
          Bryan
          • 3 Years Ago
          @Stephen A Spindler
          Im sorry did not know I was living in a country where I cant express my opinion! How dare I!
        Phontsolo
        • 3 Years Ago
        @Bryan
        And why's that? My 2008 R32 seems to still be awesome in all aspects even after 3 years of owning it. You don't know what you are talking about.
          DontTrustPoliticians
          • 3 Years Ago
          @Phontsolo
          >Oh no tons of recalls, poor quality..no, I know nooothing of VW! You've got the second part right...
          Bryan
          • 3 Years Ago
          @Phontsolo
          Oh no tons of recalls, poor quality..no, I know nooothing of VW!
      Mott
      • 3 Years Ago
      Bring the damn pickup truck!
      Jeff
      • 3 Years Ago
      Do you think they are making a 3 row version of the new Minibus?
      Billion003
      • 3 Years Ago
      Three words...Polo diesel...OK, OK...that's two words. Polo diesel.
      quehashecho
      • 2 Years Ago
      I own 2 VWs right now, and I would buy a small 3 row minivan tomorrow. But a small minivan - not a Tiguan. I can already buy a 3 row RAV or GMC today. And the pickup and polo diesel! Yes! Why do they concede markets that they could dominate?
      whofan
      • 3 Years Ago
      " In order to fully realize its ambitious 800,000-unit volume target, the automaker will be required to introduce an even greater variety of vehicles into its existing lineup. " Good, they can start by bringing over their new Amarok compact pickup truck. That would make a bigger splash here than another run of the mill CUV. Specially since the Domestics abandoned the small truck market.
      Nowuries
      • 3 Years Ago
      VW needs to bring the proper Golf R to the States and not more CUVs... but of course, they know what I want much better than I do, right?
        mattyice
        • 3 Years Ago
        @Nowuries
        You have to remember that not everyone in the US wants a Golf R. I was the same way before I took a job at a VW dealer and I'm a VW enthusiast....The fact is not everyone wants to pay $34,000 for a GTi with 50 more HP and AWD. The GTI and Golf R are nitche market cars that sell very well for their market but their market isnt big enough here in the US to allow for full out production of a product like the Golf R and keeping their production numbers limited ensure better resale values and that the full amount of vehicles sent over sell and sell fast
          ksrcm
          • 3 Years Ago
          @mattyice
          @phontsolo Don't worry, they'll get it VERY soon. As soon as the fact that gas is not going under $4/gallon in any foreseeable future, they'll discover very quickly that they don't *need* a Suburban to go to Costco for a weekly shopping - that stuff can fit perfectly in a Golf or Fiesta. If 7 series cost was $35,000, you would see at least 100,000 Americans NEEDING the 7 Series using a lot of semantics voodoo to explain why they need that , exactly as they are now doing with Suburbans. Until the cost of owning one gets to 7 Series range, then watch how fast, quite magically, vehicles like Golf are going to get popular. As ridiculous as it might sound, that $5/gallon gas might end up being the only thing that saved U.S. auto industry from certain bankruptcy 5-10 years from now.
      QAZZY
      • 3 Years Ago
      As much, as i dislike them (want 3 rows? Get a minivan, they also have the same, or even greater cargo space. CUVs or even most SUVs can't go offroad.), three-row SUVs and crossovers are popular in the States. This is a step for VW to become bigger in the states. The Toureag (aeg?) is nearly Audi-priced, so why buy that when an Audi is a similar price?
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