• 19
Coda Sedan – Click above for high-res image gallery

While speaking at the 2011 Automotive News China Conference, Phil Murtaugh, chief executive officer of Coda Automotive, said that Coda's electric Sedan is on track to launch in the U.S. in the fourth quarter of 2011. According to Plugin Cars, Murtaugh's actual words poured out like this:
We're making good progress. We're getting our production tooling all in order now. It takes about six weeks to ship them over to the United States, so sometime in the fourth quarter, probably the late fourth quarter, we'll see cars going on sale in California.
Of course, astute AutoblogGreen readers will almost surely catch that "late fourth quarter" deliveries for Coda represent yet another delay. Last November, Coda's interim chief executive officer, Steven "Mac" Heller, told GigaOM that deliveries of the battery-powered Sedan would commence in the third quarter of 2011.

Coda has pushed back the Sedan launch date on numerous occasions. The $44,9000 electric Sedan, which was first set to hit the U.S. market in December of 2010, was delayed to the second half of 2011, then the third quarter of 2011 and now until the fourth quarter of this year. With the automaker still seeking $50 million "to finish the car," we wouldn't be too shocked if some other "production adjustment" surfaces.




[Source: Plugin Cars]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 19 Comments
      thriggen
      • 3 Years Ago
      Amen EJ, If there is one thing that Murtaugh should have taken from GM is that poor styling and being late to the game will lead to poor sales. Thank goodness GM has corrected that. As far as heading up successful GM Shanghai, its easy to make money in the fastest growing vehicle market in the world. We all know that many EV startups will not be around 5 years from now. Coda will be one of them.
      Ian Bruce 伊恩·布鲁斯
      They must have something up their sleeve... Phil Murtaugh is nobody's dummy. He was CEO of GM Shanghai, and built that division up from scratch. At one time, it was GM's only profitable division. At that time, I remember him saying that he'd quit GM if they didn't withdraw their offer to send him "help". I'm not ready to stick a fork in these guys just yet. I just have to think that Phil's seeing something that I'm not.
        Nick From Montreal
        • 3 Years Ago
        @Ian Bruce 伊恩·布鲁斯
        You can't do much magic with a crap design. Maybe Phil Murtaugh is focusing on selling this venture for it's R&D value. After all, the car is ready and would only require a sheet metal redesign. It's no good for the US, so maybe GM could buy it and turn it into an EV for the Chinese and Indian market...
          • 2 Years Ago
          @Nick From Montreal
          Nick what do you drive? And have you ever driven the car? I love hi-tech cars, and I have driven this one. Doesn't sound like you have been near a Coda.
        EVnerdGene
        • 3 Years Ago
        @Ian Bruce 伊恩·布鲁斯
        $$$$$$$$$$$$$$$$$$$$ hi paying jobs are scarce
      Grendal
      • 3 Years Ago
      No big surprise. Ugly, overpriced, and made in China. If and when it finally does show up, few will care, and even less will be buying it. By the tine it makes it into production it will already be obsolete. For 10K more you can get a Model S and for 10K less you can get a Leaf, Focus electric, and Mitz I vehicle.
      Marcopolo
      • 3 Years Ago
      Problem for Coda is that if it can't achieve enormous sale in its home market in the PRC, how can it achieve the sort of unit savings required to undercut on price, more desirable vehicles of superior quality, in the US market (and the rest of world)? At any price above $27,000 this vehicle is simply outclassed by its, American and Japanese competition.
        • 2 Years Ago
        @Marcopolo
        Really marco? What other electric powered sedans are being released within the next month?
      EJ
      • 3 Years Ago
      They're just waiting a little longer for the styling cues to become retro-chic...
      Nick From Montreal
      • 3 Years Ago
      By the end of 2011 both GM and Nissan will be running at full capacity, thereby eliminating Coda's argument that people will buy their car because "they can't get on Volt/Leaf waiting lists". Also, this will be just in time for the launch of the Ford Focus EV which looks 100x better. Would hate to be a Coda investor right now... No use kicking them while they are down. They are
        • 2 Years Ago
        @Nick From Montreal
        I bought Apple stock at 17 and $21 bucks a share. There were even more folk sounding more hoarse than even you then.
      codeine
      • 3 Years Ago
      What is the point of buying an ugly/boring looking car for for 45K when you could buy a Tesla model S for about 50K? Coda is on a clear path to become one of those startup companies that will not make it
        EVnerdGene
        • 3 Years Ago
        @codeine
        I think you are dreaming if you think you'll ever be able to buy a Model S for $50k. Tesla is dreaming also. the batts alone are $20k+ (and that's for the low-range base model)
          • 2 Years Ago
          @EVnerdGene
          EVnerdGene, Have you ever heard of economy of scale? Have you ever heard of a 50" wide screen that costs 10k, but now is less than a grand? You don't appear to be a dreamer. Nor do you appear to be for American progress. What are you doing on this site, anyway?
      BipDBo
      • 3 Years Ago
      "Late fourth quarter" will be just in time for no American to buy this piece of crap.
        • 2 Years Ago
        @BipDBo
        bipDBo, Do the Repub/oil lobbyists pay you minimum wage to lurk here? I bet it's more.
      harlanx6
      • 3 Years Ago
      Let's cut through the bullshit here. The car is too late, and too expensive. and they have blown their money, and now they are begging. How do you hide incompetence? you hire Obama's speech writer to explain how all the negative things are really positive.
        • 2 Years Ago
        @harlanx6
        harlanx6, You seem to not know any details that support your argument. Have you ever had a start-up car company? Do you know how many startup car companies have survived in the past 50 years? Opinions are good, but you seem amazingly certain for having so few facts at your disposal.
      Peter
      • 3 Years Ago
      Sound of window of opportunity closing tight
    • Load More Comments