• Apr 19, 2011
2012 Volkswagen Beetle reveal in NYC – Click above for high-res image gallery

Elaborating on our previous details from the New York unveiling of the 2012 much-altered Beetle, Volkswagen North America CEO Jonathan Browning has told Autoblog, "We're aiming to essentially go after the Mini so far as market positioning and price offerings."

That means a price range from $20,000 to $24,000 when the coupe launches worldwide in late September, and between $25,000 and $29,000 for the 2013 convertible. These price ranges take into account the three engines on offer at the start of deliveries: the 2.5-liter five-cylinder, 2.0-liter TDI diesel, and 200-hp 2.0-liter TFSI. There's no telling what the price will be on the hot Beetle R foreseen for mid-2013 with the newest 261-hp 2.0-liter turbocharged inline-four from the Scirocco R, much less the rumored 337-hp Beetle RS with turbo inline five "W28" engine for 2014.

Wheels available at launch will range from a standard 17-inch set to optional 18-inch and 19-inch, the latter set being the size shown on all of the Beetles that you'll see in our photos from the 2011 New York Auto Show.

VW global branding boss Luca De Meo tells us, "We want to avoid the almost total lack of rollout planning that the former New Beetle suffered. That car had a couple of pretty good years and then it fell dramatically. We want to keep offering new things that are significant this time around so as to keep the car fresh."

Though Volkswagen could rely on its vast worldwide manufacturing network to build the Beetle for Western Europe, China, and North America, bosses in New York say that all Beetle manufacturing will remain exclusively at the Puebla, Mexico plant.

Live Photos copyright ©2011 Drew Phillips / AOL

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    • 1 Second Ago
      • 3 Years Ago
      Bit $$ much for my taste. would be a fun weekend car, but not at that price. Barebone the tech and offer this for about 14k. Had my plans for the black with the retro styled wheels.
        You guy
        • 3 Years Ago
        They tried the same crap when they first released the New Beetle. No one wants to pay 20k for a beetle. WHY DON'T THEY GET THIS??
      • 3 Years Ago
      Hoho BIG mistake here! nobody EVER will take a beetle as a premium subcompact, EVER! The MINI had the advantage of being out of the market for 10 years or so, the the image of small econobox wasnt as fresh as the beetle's which has been on sale for the past 10 years. Basically it would've been easier for VW to bring the Scirocco as a premium subcompact given that nobody from the Y generation is old enough to have driven the original, let alone that it looks way more stylish than the new new beetle. Anyways, they should be targeting the Civic and Focus at best, even the Golf has more of a premium feeling in the minds of the public than the beetle does.
      • 3 Years Ago
      the scirocco r has a 2.0l tsi engine not a inline-five.
      • 3 Years Ago
      Too little, too late, to command that pricing structure.
      • 3 Years Ago
      I'll be interested to see how much more they rape.. er... charge Canadians for this thing. VW and MINI already charge outrageous premiums above what the US is charged, so let's just see.
        • 3 Years Ago
        Just about every car company does this for Canadian customers. The MSRP on the 2010 MS3 used to be $32,995, it has since dropped to $29,645 (or so) and that's for the base MS3 without the tech package. Meanwhile, over in the states, the MS3 starts at $23,700. The Civic Si started at about $25 - 26k in Canada, US buyers can get one for under $19k.
      • 3 Years Ago
      I always secretly like the new beetle, but as a guy it was totally off limits. Not this one though, It's a decent handler I'm so in.
      • 3 Years Ago
      i'd be a hypocrite if I didn't bring the 500 up as I did in damn near every mini post. yes, this is larger, but it also courts retro dollars and starts 5k higher, it'll be interesting to see how it fairs with cheaper more frugal equally plucky competition below.
      James Stevens
      • 3 Years Ago
      do they realize this is a chicks car...i no NO man that would drive a beetle even w/ 300+ hp. GAY. It should come standard w/ a roller blade rack...
      • 3 Years Ago
      This is a kool little car but yea 20,000 to 29,000 is not priced to be the people's car
      • 3 Years Ago
      I cannot imagine someone paking a Bettle cabrio over a Stang Vert, Camaro Vert, heck, even a 285hp Sebr...er...200. Honestly, what is the purpose of this vehicle in the face of the Golf/Rabit, Polo, Eos, etc?
        • 3 Years Ago
        A person that would be interested in buying a new Beetle in my opinion would not be interested in the cars you mentioned. So who cares? What is the purpose? Let's see.... it's a convertible Beetle!!!!! It's called options.
          • 3 Years Ago
          Do you need/want four vehicles from teh same company competing with each other? It just doesn't really make any business sense to continue to offer this, considering the other vehicles in their stable.
      • 3 Years Ago
      WOW. I hate the new comment system. Had to sign in like 5 times. If this hasn't shown up 5 times then the new comment system fails. Anyway, I like this new new beetle. It's overpriced in my opinion though.
        • 3 Years Ago
        I agree its a bit of a pain, what was wrong with the old system?
      • 3 Years Ago
      very cool car! well done weeedubbleyouu!
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